Zimmerman's Media Group ZMG Savors New Client Win Agency Lands Logan's Roadhouse Account
FT. LAUDERDALE, Fla., Oct. 15, 2013 /PRNewswire/ -- Zimmerman Advertising, already well known as a secret weapon for the retail and restaurant industries, revealed today the first new business win for their new Zimmerman Media Group (ZMG), a revamped, cutting-edge integrated media department, developed as part of a new growth strategy established by newly appointed agency leadership. Dubbed Zimmerman 3.0, the next phase for the national powerhouse officially commences with the addition of Nashville based steakhouse chain, Logan's Roadhouse.
ZMG, Zimmerman's Media Group is set to take over all integrated media planning and buying duties for the restaurant chain's 259 nationwide locations right away. "There's nothing more powerful than an authentic brand and Logan's is the real deal," says Zimmerman CMO, Cliff Courtney. "They have an elite new team and we couldn't be more excited to help them start stealing new market share," he adds.
"ZMG is exactly the kind of differentiated media offering that clients want today: Faster, focused on optimization, and able to meet brand goals and drive product trial at the same time," explains Zimmerman CEO, Pat Patregnani. With a combination of DRTV, an expertly designed proprietary clearance monitoring system along with an established methodology guaranteeing the media plan is led by the brand and not vice versa, Zimmerman 3.0's new media offering will continue to provide stiff competition for competing agencies.
"We are lucky to handle some of America's most iconic restaurant brands, and Logan's is a dynamic addition," says Zimmerman Founder, Jordan Zimmerman. "ZMG is dramatically more effective in driving results and we are thrilled Logan's recognized that." He also pointed to the continued success of the freshly invigorated agency… "Zimmerman 3.0 is very real, and recent wins like Logan's, mean great growth and opportunity in our future," he adds.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national retail brand builder, and one of the largest full-service advertising agencies in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Logan's Roadhouse
Headquartered in Nashville, Tenn., Logan's Roadhouse, Inc. is the leading casual dining steakhouse inspired by Music City's spirit, sights, and sounds. Logan's Roadhouse invites guests to experience sizzling Southern-inspired flavors with a touch of Southern hospitality at a real roadhouse. It presently runs 233 company-operated and 26 franchised Logan's Roadhouse restaurants in 23 states. For more information, visit www.logansroadhouse.com.
SOURCE Zimmerman Advertising