Further momentum to the international expansion of Zinch

SAN FRANCISCO, Sept. 29 /PRNewswire/ --  Zinch (www.zinch.com) and US Educational Group (USEG) (www.usegtours.com) today announced a new set of services designed to help North American and European undergraduate and graduate programs identify best-fit candidates in the Middle East, Central Asia, North Africa and Turkey.  The announcement was made at the National Conference of the National Association of College Admission Counseling (NACAC).

According to the latest "Open Doors" report from the Institute of International Education, more than 50,000 students from these regions are studying in the United States.  This makes them collectively the fourth largest group of international students, ahead of students from Canada.  In addition to being top performers and bringing diverse perspectives, many students from this region also receive full scholarships from their country.  

By using the new services, colleges and universities will be able to identify candidates by a variety of criteria, such as gender, test scores, and English ability.  The schools will be able to deliver highly-personalized messages to these prospects, in English and in local languages, via the Zinch social media platform.  In addition, schools will have access to market intelligence and online marketing services to help them learn more about these important regions, and build brand awareness for their programs.

"Earlier this year we launched Zinch in China, which has exceeded our expectations," said Anne Dwane, President of Zinch.  "We are delighted to extend our services to the Middle East, Central Asia, Northern Africa and Turkey, in partnership with USEG, the highly-respected organizer of international education fairs in these regions.  Now our clients can cost-effectively recruit high-quality prospects in four of the world's most-important regions: China, the Middle East, Central Asia and Turkey."

By working with Zinch, schools interested in these regions can easily develop a multi-channel recruiting strategy that takes advantage of the extraordinary popularity of online social media in these areas.  Their online marketing efforts can also be used to support personal visits to the region, via USEG Tours and on their own.

"For the past 15 years, we have carefully established the leading international education fairs in the Middle East," said Joseph Humadi, CEO and Founder of USEG.  "We know that not every school can actually visit the Middle East, and we are always looking for more ways to help high-quality students connect with great schools in North America and Europe.  The industry-leading online social media approach developed by Zinch is a great way to help these students."

About Zinch

Zinch.com is the online social network connecting students with opportunities: colleges, scholarships, study abroad programs, and graduate schools. At Zinch.com, over 2.5 million students have created professional profiles to showcase themselves as more than test scores. Zinch.com profiles 6,000 American undergraduate and graduate programs, and lists almost $2 billion in scholarships. Admissions Officers trust Zinch.com to help them recruit students who would fit well at their institutions. Visit the company at www.Zinch.com.

About US Educational Group

US Educational Group, based in Cambridge, Massachusetts, assists young men and women of the Arab world in pursuing careers in higher education and has since become a leader in the Middle East, providing cross-cultural expertise for Arab students seeking twenty-first century skills through international education.  Fall and Spring fairs throughout the Middle East attract thousands of prospective students eager to study overseas.  A trusted partner for over 100 US Colleges & Universities for over 10 years. Visit www.usegtours.com

SOURCE Zinch.com

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