ZirMed Adds Industry Marketing Experience with Hire of Kimberly Labow as Vice President of Marketing
Increases focus on thought leadership and industry awareness as ZirMed expands offerings and builds on industry-leading brand
LOUISVILLE, Ky., Feb. 19, 2013 /PRNewswire/ -- ZirMed, Inc. a leading provider of revenue cycle management and information solutions for healthcare, today announced the appointment of Kimberly Labow to the position of vice president of marketing.
Ms. Labow brings an in-depth understanding of healthcare technology as well as provider and payer markets to her role overseeing all marketing responsibilities for ZirMed, with a special emphasis on product marketing, demand generation, brand awareness and online marketing. Prior to joining ZirMed, Ms. Labow served as senior vice president and chief marketing officer for NaviNet, where she led the effort to brand and market an enhanced set of solutions that helped improve communication and streamline business processes between all health industry constituents.
Prior to NaviNet, Labow was vice president, marketing and product management for Medfusion, where she led the marketing, product management, and inside sales functions. Prior to Medfusion, Ms. Labow was vice president, marketing and product management for Performix Technologies where she was an integral part of the management team that led the successful sale of the company to NICE Systems. Before Performix, Ms. Labow was at Progress Software where she built and managed teams for services marketing, offering management and product marketing. Ms. Labow's healthcare experience also includes several years as marketing manager for Kronos' healthcare systems division, as well as product manager for PCN's EHR product HealthPoint (now Allscripts' Professional EHR).
"As ZirMed evolves and continues to increase the breadth and depth of our best-in-class solutions, we also need to increase our visibility and differentiation in the market," said Tom Butts, CEO for ZirMed. "Our goal in 2013 is to create a world-class marketing organization, and Kim is here to lead that charge."
"The opportunity that ZirMed presents in the industry is unparalleled. Our unique ability to connect providers, patients, and payers across the spectrum of care is what makes ZirMed unique. Add in our latest innovations in clinical document exchange, analytics, and patient estimation, and it makes for a very exciting 2013," said Labow.
ZirMed is a nationally recognized leader in delivering revenue cycle management solutions, serving more than 150,000 healthcare providers. ZirMed leverages the power of technology to cure administrative burdens and increase cash flow, enabling providers to not just survive but thrive. ZirMed solutions include eligibility verification, credit/debit card processing, check processing, claims management, coding compliancy and reimbursement management, electronic remittance advice, patient statements, patient e-commerce solutions, and lockbox services. ZirMed is rated amongst the top in KLAS, and has been a multi-year recipient of Inc. magazine's 500/5000 fastest growing companies and Healthcare Informatics magazine's Top 100 Companies awards. For more information about ZirMed, visit www.ZirMed.com.
Contact: Jonathan Newton
Director – Product Marketing
Telephone: (877) 494-7633 x4374
SOURCE ZirMed, Inc.
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