Zocalo Group Launches Content Marketing Solution, Content Carrot

CHICAGO, Jan. 6, 2015 /PRNewswire/ -- Companies spend millions of dollars to entice consumers to visit their websites and social channels, but the site traffic and engagements can provide mixed results. Marketers need a way to get their most relevant digital content and testimonials directly in front of audiences where they are already spending time online, turning that model upside down. Today, Zocalo Group announces Content Carrot – a new way to target and syndicate content at scale.

Zocalo Group, a leader in digital, social media and word of mouth marketing, has helped leading brands develop successful content marketing and advocacy programs for years. The agency leveraged its deep understanding of paid, earned and owned media to create Content Carrot – a self-contained embeddable module that simplifies content marketing distribution. This offering aggregates branded and third-party content in a fraction of the time and cost associated with producing a microsite. It can be customized for product launches, events, consumer promotions and crises.

"Nearly every brand is looking for a way to direct advocacy and content exactly where their target audiences go online," said Zocalo Group President and CEO Paul M. Rand. "Content Carrot lets you tell your brand's story in a way that drives engagement by easily embedding it almost anywhere, from social channels to display ads."

What Content Carrot Does

Content Carrot simplifies content marketing by aggregating content that can be shared and syndicated on social media channels, blogs, influencer sites, media outlets and websites.  Once live, changes that are made centrally are automatically updated everywhere the Content Carrot is embedded, allowing brand marketers to post new content as soon as it is created. 

How Content Carrot Works

Content Carrot combines videos, images, links, testimonials, reviews and thought leadership pieces into an interactive, rich media unit that can be embedded on any digital channel. The module can deliver a full content experience without the customers ever leaving the site they are visiting. Content Carrot can be embedded across owned, earned, paid and shared channels in as little as one week. Content Carrot can expand from a display ad or turn blog posts into branded microsites, allowing viewers to see the brand's entire story. 

Built using a responsive design, Content Carrot can be viewed across all devices, including desktop, tablet and mobile. Real-time analytics dashboards allow brands to monitor interactions with each piece of content, providing data that allows changes to be made in direct response.

For more information about Content Carrot, visit www.contentcarrot.com.

About Zocalo Group

Zocalo Group is a full-service digital, social media and word-of-mouth marketing agency, helping leading consumer and business-to-business brands become the most talked about and recommended in their categories. Based in Chicago, Zocalo Group has received numerous industry awards for brand programs and measurement initiatives. Zocalo Group is a unit of Ketchum and a part of the DAS Group of Companies, a division of Omnicom Group Inc. For more information, please visit www.zocalogroup.com.

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

SOURCE Zocalo Group

Related Links

http://www.zocalogroup.com