Zodiac Pool Systems, Inc. Seeks "Voice Of The Customer" Through Surveys
Pool pros and dealers invited to offer feedback on multiple topics
SAN DIEGO, June 6, 2012 /PRNewswire/ -- Zodiac Pool Systems, Inc. is expanding its outreach to pool products dealers and swimming pool and spa builders through a series of perception surveys, inquiring on multiple topic areas. Survey links were emailed to more than 13,000 active dealers in May. The surveys are randomized to assess three of the Zodiac® brands, including Polaris®, Jandy® Pro Series and Zodiac pool products. Now the company is announcing the survey broadly to gather additional feedback from pool pros who may not be as active in their interaction with the company.
Following on the heels of its extensive consumer research conducted throughout 2010 and 2011, Zodiac has expanded its research to gather quantitative information from its primary audience, the pool professionals. Several questions are open-ended, allowing the dealers and service technicians to input whatever comments they would like to make to improve products or services. Questions in the surveys cover multiple topics, including:
- Product innovation, performance, range of offerings and availability
- Value for price
- Warranty coverage
- Technical support
- Customer service, sales support and training
- Marketing and merchandising effectiveness and support
According to Troy Franzen, managing director-Americas, Zodiac executives are sincerely interested in what customers and non-customers perceive about the company and its products. "At Zodiac our mission is to create the perfect pool experience by designing innovative solutions that increase comfort, enjoyment and peace of mind. This industry is heavily driven by lots of independent retail, builder, and service centers that expect personalized service as well as high quality products, so it's important to find out directly from them what these pros want. Their feedback will help us to focus our innovation and service efforts for the future."
Zodiac has a history of acting on its customers' desires. After its last pool pro feedback was analyzed, the company revamped its customer service department to provide regionalized support and faster response times. When the consumer research proved pool owners needed greater knowledge of how a pool can be more eco-friendly, lower cost and easier to maintain, the company launched its largest ever marketing program, including social media, public relations, articles and advertising to provide the expertise consumers want. It also extended consumer rebates on several products, including Polaris and Zodiac pool cleaners, and Nature2® alternative sanitizers throughout the whole summer, extending its normal rebate season by more than a month.
"Ultimately, our goal is to be the best partner we can be to the pool pros as well as consumers, and to support the industry through continued improvements. These survey results will help us to celebrate areas where we excel and spotlight gaps that need attention, all with the final outcome of refining, growing and delivering premium service," added Franzen.
Pool industry professionals interested in taking the survey can access it through this link: https://www.surveymonkey.com/s/zodiacz1
Responses will be accepted through July 6th, 2012. Those dealers who fill out a survey will be entered into a raffle to win one of three Apple® iPads® to be awarded on July 9th.
Zodiac Pool Systems, Inc., a subsidiary of Zodiac Marine & Pool, S.A.S., is a global leader in swimming pool and spa products and services. The company's comprehensive product lines are marketed under the leading brand names of Zodiac®, Polaris®, Jandy® Pro Series, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.
To learn more about Zodiac, visit www.zodiacpoolsystems.com or call 800-822-7933.
Note: ZODIAC® is a registered trademark of Zodiac International, S.A.S.U., used under license. All other trademarks are the property of their respective owners.
SOURCE Zodiac Pool Systems, Inc.
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