Zoosk's Valentine's Day Survey Uncovers What Singles Really Think About the Romantic Holiday

SAN FRANCISCO, Feb. 9, 2012 /PRNewswire/ -- With Valentine's Day around the corner, Zoosk.com, the romantic social network, recently surveyed more than 1,200 singles in the U.S. to gather their thoughts about dating and romance on this annual occasion. Zoosk's findings include:

Attention men: ditch the chocolate and flowers, women prefer something more personal.

  • 58% of women say flowers and chocolates are "too cliche" and they prefer a Valentine's Day gift that involves more thought.

Ladies love 'em, men say "no thanks" to cheesy Valentine's Day cards.

  • 65% of women say they love sappy Valentine's Day cards.
  • The majority of men (59%) would rather that you save your money.

The majority of singles say Valentine's Day is a great time for a first date.

  • 72% of men and 58% of women say the holiday is perfectly suited for a first date.

Singles are more impressed with year-round romance rather than Valentine's Day romance.

  • 62% of singles say the best time for a romantic date is sometime other than Valentine's Day. Singles appreciate romance when it's not as expected.

The best aspect of being single on Valentine's Day? No pressure!

  • 49% of singles say the best aspect of being single on February 14 is that there is "no pressure – I don't have to plan anything, buy anything, or get dressed up."
  • 36% of singles say the best aspect is "I don't have to be romantic just because it's Valentine's Day."
  • 16% of singles say the best part of being single on Valentine's Day is that "it's less expensive!"

The Zoosk poll was conducted online in January 2012 and fielded 1,218 responses from singles in the United States who use Zoosk.

About Zoosk

Zoosk is the romantic social network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk's website, social networking applications, mobile devices, and downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

Zoosk, Zoosk Messenger and the Zoosk logo are trademarks or service marks of Zoosk, Inc.  All other trademarks, service marks or names mentioned are the property of their respective owners.

SOURCE Zoosk



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