News from added value A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 26, 2015, 10:28 ET

Integral Ad Science Granted Media Rating Council Accreditation for Video Ad Viewability Measurement

Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced it...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015, année internationale de la lumière par l'UNESCO

PRECIOSA éclaire le monde de la mode grâce au charme scintillant de ses cristaux de Bohême 2015 est l'année de la...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015: Anno Internazionale Della Luce secondo UNESCO

 PRECIOSA illumina il mondo della moda con il fascino luccicante dei suoi cristalli di Boemia 2015: è l'Anno della Luce, è...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015 Año Internacional de la Luz según la UNESCO

PRECIOSA ilumina al mundo de la moda con el encanto centelleante de sus cristales de Bohemia 2015: es el Año de la Luz; es el año de...

Feb 12, 2015, 11:38 ET

An Unprecedented Collaboration of Leading Brands Joins the Ad Council and Leading Non-Profits to Launch "Love Has No Labels," A Campaign to Celebrate Diversity and Promote Inclusion

 In time for Valentine's Day, an unprecedented collaboration of leading brands, including The Coca-Cola Company, PepsiCo, P&G, Unilever,...

Feb 10, 2015, 10:54 ET

With 3 out of 4 Parents Admitting Their Kids Forget to Brush their Teeth, Kids' Healthy Mouths Campaign Continues to Encourage Kids to Brush for Two Minutes, Twice a Day

 To coincide with National Children's Dental Health Month, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives are extending...

Jan 30, 2015, 16:26 ET

Ad Hoc Committee of First Lien Bank Lenders of Caesars Entertainment Releases Information About Restructuring Discussions With CEC and CEOC Held on January 29, 2015

Caesars Entertainment Corporation ("CEC") and Caesars Entertainment Operating Company, Inc., a majority owned subsidiary of CEC ("CEOC") engaged...

Jan 29, 2015, 18:35 ET
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Bellamy Young Stars in New Video for The Shelter Pet Project

NEW YORK, Jan. 29, 2015 /PRNewswire/-- Scandal's First Lady Mellie Grant won't let anything get in the way of her ambition, but the actress...

Jan 12, 2015, 08:00 ET

Crush Ads Acquired By Tracsion, a division of bluTonic, Inc.

 On January 1, 2015, Crush Ads, a full-service performance marketing company based in Boca Raton, Florida and division of BMI Elite, Inc., was...

Dec 17, 2014, 14:00 ET

The Battle Of The Brands: Winners And Losers In The Culture Wars

Added Value reveals the cultural vibrancy of over 70 brands from across fourteen sectors in its fourth annual USA Cultural Traction™ 2014...

Dec 10, 2014, 12:20 ET
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TVB, NHTSA & Ad Council Partner to Prevent Drunk Driving Fatalities During the Holidays

Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America's commercial broadcast television industry, the...

Dec 04, 2014, 17:45 ET

UNCF and Ad Council join Paramount Pictures to produce new PSA campaign, featuring footage from the soon-to-be-released film SELMA, reminding Americans that investing in young people can change the world

UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the...

Nov 25, 2014, 14:20 ET
Clean. Separate. Cook. Chill. Check your steps at FoodSafety.gov (PRNewsFoto/Ad Council)

USDA and Ad Council Launch PSAs to Help Families Protect Themselves from Foodborne Illness this Thanksgiving

More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren't taking...

Nov 19, 2014, 14:29 ET
You don't have to be perfect, to be a perfect parent. Visit AdoptUSKids.org (PRNewsFoto/Ad Council)

Award-Winning National Adoption Campaign Celebrates 10 Years and More than 22,000 Children Adopted from Foster Care

 As an extension of their award-winning National Adoption campaign, the U.S. Department of Health and Human Services, AdoptUSKids and the Ad...

Nov 18, 2014, 09:00 ET

Galardonada campaña de adopción a nivel nacional celebra su décimo aniversario y los más de 22 000 niños adoptados a partir del cuidado sustituto

Como continuación de su galardonada campaña de adopción a nivel nacional, el Departamento de Salud y Servicios Humanos de EE. UU.,...

Nov 13, 2014, 16:45 ET
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Second Affordable Care Act Open Enrollment Period Begins November 15th

 Non-profit Enroll America, the nation's largest health care enrollment coalition, is working with the Ad Council to encourage women to sign...

Nov 13, 2014, 15:28 ET

Ad Council Launches First Crowdfunding Effort with Tilt to Support Bullying Prevention Campaign

The Ad Council is launching its first crowdfunding effort leveraging the Tilt platform to raise the funds necessary to continue its national...

Nov 13, 2014, 11:06 ET

El segundo período de inscripción abierta de la Ley de Salud comienza el 15 de noviembre

La organización sin fines de lucro Enroll America, la coalición de inscripción al seguro médico más grande del país,...

Nov 10, 2014, 17:35 ET
Roles Change. We help you help. Visit aarp.org/caregiving or aarp.org/cuidar (PRNewsFoto/Ad Council)

New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns

In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of...