News from added value A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 17, 2014, 14:00 ET

The Battle Of The Brands: Winners And Losers In The Culture Wars

Added Value reveals the cultural vibrancy of over 70 brands from across fourteen sectors in its fourth annual USA Cultural Traction™ 2014...

Dec 10, 2014, 12:20 ET
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TVB, NHTSA & Ad Council Partner to Prevent Drunk Driving Fatalities During the Holidays

Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America's commercial broadcast television industry, the...

Dec 04, 2014, 17:45 ET

UNCF and Ad Council join Paramount Pictures to produce new PSA campaign, featuring footage from the soon-to-be-released film SELMA, reminding Americans that investing in young people can change the world

UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the...

Nov 25, 2014, 14:20 ET
Clean. Separate. Cook. Chill. Check your steps at FoodSafety.gov (PRNewsFoto/Ad Council)

USDA and Ad Council Launch PSAs to Help Families Protect Themselves from Foodborne Illness this Thanksgiving

More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren't taking...

Nov 19, 2014, 14:29 ET
You don't have to be perfect, to be a perfect parent. Visit AdoptUSKids.org (PRNewsFoto/Ad Council)

Award-Winning National Adoption Campaign Celebrates 10 Years and More than 22,000 Children Adopted from Foster Care

 As an extension of their award-winning National Adoption campaign, the U.S. Department of Health and Human Services, AdoptUSKids and the Ad...

Nov 18, 2014, 09:00 ET

Galardonada campaña de adopción a nivel nacional celebra su décimo aniversario y los más de 22 000 niños adoptados a partir del cuidado sustituto

Como continuación de su galardonada campaña de adopción a nivel nacional, el Departamento de Salud y Servicios Humanos de EE. UU.,...

Nov 13, 2014, 16:45 ET
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Second Affordable Care Act Open Enrollment Period Begins November 15th

 Non-profit Enroll America, the nation's largest health care enrollment coalition, is working with the Ad Council to encourage women to sign...

Nov 13, 2014, 15:28 ET

Ad Council Launches First Crowdfunding Effort with Tilt to Support Bullying Prevention Campaign

The Ad Council is launching its first crowdfunding effort leveraging the Tilt platform to raise the funds necessary to continue its national...

Nov 13, 2014, 11:06 ET

El segundo período de inscripción abierta de la Ley de Salud comienza el 15 de noviembre

La organización sin fines de lucro Enroll America, la coalición de inscripción al seguro médico más grande del país,...

Nov 10, 2014, 17:35 ET
Roles Change. We help you help. Visit aarp.org/caregiving or aarp.org/cuidar (PRNewsFoto/Ad Council)

New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns

In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of...

Nov 10, 2014, 06:00 ET

Un nuevo estudio revela el estrés al que se enfrentan las personas que se dedican al cuidado de un familiar o amigo durante la temporada navideña; casi la mitad menciona preocupaciones financieras

 En un esfuerzo para apoyar a los 42 millones de personas en EE.UU. que se encargan del cuidado de sus padres y seres queridos de edad...

Oct 31, 2014, 13:00 ET

NHTSA, Project Yellow Light, Mazda Motorsports, NOYS, and the Ad Council Opens Fourth Annual Anti-Distracted Driving Video Competition

Today the National Highway Traffic Safety Administration (NHTSA), Project Yellow Light, Mazda Motorsports, the National Organizations for Youth...

Oct 29, 2014, 13:22 ET

Ad Council Elects Sixteen New Members to Board of Directors

 The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., announced today that...

Oct 28, 2014, 11:04 ET

Los dientes de los niños son la preocupación número uno de los padres en Halloween, según una nueva encuesta

 Este Halloween más de dos tercios de los padres dicen estar preocupados por los dientes de sus hijos; muchos más que aquellos...

Oct 28, 2014, 09:00 ET

Children's Teeth Tops Parents' Halloween Concerns, According to New Survey

 This Halloween more than two-thirds of parents say they are concerned about their children's teeth; far more than those who are concerned...

Oct 23, 2014, 16:50 ET
Understood.org. Empowered parents, confident kids. (PRNewsFoto/The Ad Council)

Announcing the launch of Understood: A comprehensive resource to help parents of the 1 in 5 children with learning and attention issues

Understood.org, a comprehensive, free nonprofit resource, is launching today to help parents of children with learning and attention issues. One in...

Oct 23, 2014, 12:10 ET

Understood.org se lanza como un recurso exhaustivo para ayudar a los padres de uno de cada cinco chicos con dificultades de aprendizaje y de atención

Understood.org, un recurso exhaustivo y gratuito sin fines de lucro, se lanza hoy para ayudar a los padres de chicos con dificultades de...

Oct 09, 2014, 17:00 ET
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New Survey finds that 3 out of 4 Parents Admit Their Kids Forget to Brush their Teeth

Despite that tooth decay is the single most common chronic childhood disease in the U.S. [1], 75 percent of parents report that their kids...

Oct 09, 2014, 15:11 ET
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Una nueva encuesta revela que 3 de cada 4 padres admite que sus hijos olvidan cepillarse los dientes

A pesar de que la caries dental es la enfermedad infantil crónica más frecuente en los Estados Unidos [1], 75 por ciento de los padres...