News from added value A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Mar 26, 2015, 14:49 ET
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Ad Council Releases New "Love Has No Labels" Video Following Viral Success of PSA with More Than 90 Million Views

Following the viral success of the Love Has No Labels video, which has been viewed more than 90 million times since March 2, the Ad Council is...

Mar 16, 2015, 16:13 ET

Ad Council Launches "Love Has No Labels" PSAs to Address Bias and Celebrate Diversity

 To coincide with the upcoming 50th anniversary of the Selma March (March 7-25, 1965), the Ad Council is leading an unprecedented group of...

Mar 16, 2015, 12:15 ET

AD/PD™ 2015 Showcases the Latest Research and New Therapies in Alzheimer's, Parkinson's and Related Brain Diseases

The world's neurodegenerative disease specialists are gathering March 18-22, 2015 in Nice, France at the premier showcase for the latest research...

Mar 12, 2015, 19:48 ET

El Departamento de Transporte (USDOT) Lanza Su Primera Campaña Nacional de Publicidad para Uso del Cinturón de Seguridad entre Preadolescentes

 La Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA) anunció hoy su primera campaña nacional de...

Mar 12, 2015, 15:05 ET
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U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign

 The Department of Transportation's National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising...

Mar 09, 2015, 09:00 ET

Integral Ad Science and Innovid Announce Integration to Offer Advanced Video Reporting for Viewability, Fraud and Brand Safety

Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today...

Mar 04, 2015, 19:01 ET

Integral Ad Science acquiert l'expert en analyse vidéo Veenome

Integral Ad Science, leader mondial de la mesure et de l'optimisation de la qualité média, annonce aujourd'hui l'acquisition de...

Mar 04, 2015, 09:00 ET

Integral Ad Science Acquires Video Analytics Expert Veenome

 Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today...

Feb 26, 2015, 10:28 ET

Integral Ad Science Granted Media Rating Council Accreditation for Video Ad Viewability Measurement

Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced it...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015, année internationale de la lumière par l'UNESCO

PRECIOSA éclaire le monde de la mode grâce au charme scintillant de ses cristaux de Bohême 2015 est l'année de la...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015: Anno Internazionale Della Luce secondo UNESCO

 PRECIOSA illumina il mondo della moda con il fascino luccicante dei suoi cristalli di Boemia 2015: è l'Anno della Luce, è...

Feb 16, 2015, 04:00 ET
Pure, resilient and radiantly sparkly, MAXIMA is the latest product of excellence from Preciosa. In the picture, the crystal is proposed alone, as well as a myriad MAXIMA crystals embedded into a bright necklace. Ongoing innovation and excellence inspiration: this is how PRECIOSA has always celebrated light.

2015 Año Internacional de la Luz según la UNESCO

PRECIOSA ilumina al mundo de la moda con el encanto centelleante de sus cristales de Bohemia 2015: es el Año de la Luz; es el año de...

Feb 12, 2015, 11:38 ET

An Unprecedented Collaboration of Leading Brands Joins the Ad Council and Leading Non-Profits to Launch "Love Has No Labels," A Campaign to Celebrate Diversity and Promote Inclusion

 In time for Valentine's Day, an unprecedented collaboration of leading brands, including The Coca-Cola Company, PepsiCo, P&G, Unilever,...

Feb 10, 2015, 10:54 ET

With 3 out of 4 Parents Admitting Their Kids Forget to Brush their Teeth, Kids' Healthy Mouths Campaign Continues to Encourage Kids to Brush for Two Minutes, Twice a Day

 To coincide with National Children's Dental Health Month, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives are extending...

Jan 30, 2015, 16:26 ET

Ad Hoc Committee of First Lien Bank Lenders of Caesars Entertainment Releases Information About Restructuring Discussions With CEC and CEOC Held on January 29, 2015

Caesars Entertainment Corporation ("CEC") and Caesars Entertainment Operating Company, Inc., a majority owned subsidiary of CEC ("CEOC") engaged...

Jan 29, 2015, 18:35 ET
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Bellamy Young Stars in New Video for The Shelter Pet Project

NEW YORK, Jan. 29, 2015 /PRNewswire/-- Scandal's First Lady Mellie Grant won't let anything get in the way of her ambition, but the actress...

Jan 12, 2015, 08:00 ET

Crush Ads Acquired By Tracsion, a division of bluTonic, Inc.

 On January 1, 2015, Crush Ads, a full-service performance marketing company based in Boca Raton, Florida and division of BMI Elite, Inc., was...

Dec 17, 2014, 14:00 ET

The Battle Of The Brands: Winners And Losers In The Culture Wars

Added Value reveals the cultural vibrancy of over 70 brands from across fourteen sectors in its fourth annual USA Cultural Traction™ 2014...

Dec 10, 2014, 12:20 ET
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TVB, NHTSA & Ad Council Partner to Prevent Drunk Driving Fatalities During the Holidays

Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America's commercial broadcast television industry, the...

Dec 04, 2014, 17:45 ET

UNCF and Ad Council join Paramount Pictures to produce new PSA campaign, featuring footage from the soon-to-be-released film SELMA, reminding Americans that investing in young people can change the world

UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the...