News from adidas neo label A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jun 11, 2013, 10:00 ET
Justin Bieber will be the face of the adidas NEO Fall/Winter 2013 campaign.  (PRNewsFoto/adidas NEO Label)

adidas NEO Label Fall 2013 Collection Hits Stores In July With Apparel, Footwear And Accessories

 Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will...

Mar 21, 2013, 15:35 ET

Justin Bieber stars in the new adidas NEO Label interactive lookbook and Spring/Summer campaign

adidas NEO Label has released an interactive digital lookbook to showcase its Spring/Summer 2013 collection along with new campaign imagery...

Feb 06, 2013, 22:50 ET
Selena Gomez, global style icon for adidas NEO Label, in teen curated fashion show.

Teens Rule The Runway As adidas NEO Label Launches Unique Fashion Show With Selena Gomez

New York today played host to a different kind of fashion show. While most fashion brands carefully control their runway looks, adidas NEO Label...

Nov 20, 2012, 13:55 ET

adidas NEO Label Signs Selena Gomez As New Style Icon And Designer

Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording...

Oct 16, 2012, 10:00 ET

adidas NEO Label Announces Justin Bieber As New Style Icon

adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens...