News from american marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jan 20, 2016, 07:35 ET
ama_logo_web2__1_2__logo

AMA South Florida Welcomes a PR Newswire Global Director to Miami

The South Florida chapter of the American Marketing Association (AMA) announced that it will host Michael Pranikoff, PR Newswire Global Director of...

Dec 09, 2015, 09:00 ET
American Marketing Association Logo

AMA South Florida Confirms 2016 Board Chairs

 The American Marketing Association (AMA) South Florida Chapter confirms 2016 appointed of Board Chairs. With over 30,000 members worldwide,...

Nov 18, 2015, 11:31 ET
American Marketing Association.

American Marketing Association Amps Up Its Marketing with Three New Agency Partners

Recently installed head of the American Marketing Association (AMA), veteran marketer Russ Klein, is launching a widespread transformation of the...

Aug 27, 2015, 12:51 ET
American Marketing Association - See what AMA can do for your marketing career. Join the AMA today - www.ama.org/join

Steamroller or Compromiser? Daredevil or Safety Officer?

 Move over, Myers-Briggs. Stand aside, StrengthsFinder. There's a new test in town, and this one is for marketers. The American Marketing...

Oct 03, 2014, 14:00 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

AMA Honors 4 Under 40 Marketing Emerging Leaders

The American Marketing Association's (AMA) Marketing Insights Council announces Louis Cohen, Kip Havel, Andrew Reid, and Andres Zapata as the...

Sep 12, 2014, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How to Approach the Customers' Customers in Business-to-Business Markets

The article "Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets" presents specific ways how...

Sep 11, 2014, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Power of Logo Placement

This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on...

Sep 10, 2014, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Adapting marketing strategies: Relationships pay off 55% more in emerging markets than in the United States

According to a new marketing study, a brilliant marketing strategy in one country could be a non-starter in another; culture determines the...

Sep 03, 2014, 14:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

A Second Chance at a First Impression

New research suggests that, contrary to the old saying, you can indeed get a second chance to make a first impression. Most people agree that...

Sep 02, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How can brands "listen in" on social media chatter and learn about customers?

New research from the Journal of Marketing Research suggests social media data provides an early indicator of brand health, mirroring the results...

Aug 29, 2014, 14:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Research Shows Less Popular Keywords Better Suited for Paid Search Advertising

Consumers are using online search engines more than ever in order to find information on the Internet. When a user searches using a keyword, she...

Aug 18, 2014, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

American Marketing Association's Journals Gain in Prestige, Influence

The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field...

Jul 31, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Social Tags Reveal Consumers' Brand Associations and Predict Firm Value

 New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what...

Jul 30, 2014, 15:30 ET

Neutral Online Reviews Are Not Neutral: They Change How Consumers Perceive Positive and Negative Reviews

 A recent study challenged most people's implicit perception that neutral reviews have no impact on sales, and unveiled that neutral reviews...

Jul 29, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Why Leading Firms are turning to Marketing Doctrine to Guide them on the Competitive Battlefield

Most firms recognize that product and regional managers must have marketing decision-making flexibility to compete effectively in the marketplace....

Jul 22, 2014, 15:00 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

AMA & AMAF Honor Kate Grant as the 2014 Nonprofit Marketer of the Year

 The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) presented the 2014 AMA/AMAF Nonprofit...

Jun 23, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

When do mobile ads work?

With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when...

Jun 20, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Transforming Emerging International Ventures into Major Competitors in Foreign Markets

This article identifies international learning effort as a key mechanism by which the entrepreneurial character of international young ventures can...

Jun 19, 2014, 09:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How Audience Size Affects Word of Mouth

It's impossible to go on social media and not see people talking about themselves. Where they went on vacation, what they ate for lunch, even...

Jun 18, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Traffic light colors help low self-control consumers make healthier food choices

Consumers with low self-control to resist food temptations, but not those with high self-control, make healthier in-store food choices in response...