News from American Marketing Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 14, 2016, 10:00 ET AMA South Florida celebra su nueva identidad de marca en un evento de relanzamiento

La AMA South Florida (AMA SOFL) reveló su nueva identidad de marca durante su evento de relanzamiento que tuvo lugar el 27 de octubre en The Beacon...


Nov 14, 2016, 10:00 ET AMA South Florida celebrates new brand identity at relaunch event

The AMA South Florida (AMA SOFL) revealed its new brand identity during its relaunch event that took place October 27th at the Beacon Council....


Dec 09, 2015, 09:00 ET AMA South Florida Confirms 2016 Board Chairs

 The American Marketing Association (AMA) South Florida Chapter confirms 2016 appointed of Board Chairs. With over 30,000 members worldwide,...


Nov 18, 2015, 11:31 ET American Marketing Association Amps Up Its Marketing with Three New Agency Partners

Recently installed head of the American Marketing Association (AMA), veteran marketer Russ Klein, is launching a widespread transformation of the...


Oct 03, 2014, 14:00 ET AMA Honors 4 Under 40 Marketing Emerging Leaders

The American Marketing Association's (AMA) Marketing Insights Council announces Louis Cohen, Kip Havel, Andrew Reid, and Andres Zapata as the...


Sep 12, 2014, 11:07 ET How to Approach the Customers' Customers in Business-to-Business Markets

The article "Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets" presents specific ways how...


Sep 11, 2014, 11:07 ET Power of Logo Placement

This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on...


Sep 10, 2014, 11:07 ET Adapting marketing strategies: Relationships pay off 55% more in emerging markets than in the United States

According to a new marketing study, a brilliant marketing strategy in one country could be a non-starter in another; culture determines the...


Sep 03, 2014, 14:07 ET A Second Chance at a First Impression

New research suggests that, contrary to the old saying, you can indeed get a second chance to make a first impression. Most people agree that...


Sep 02, 2014, 10:07 ET How can brands "listen in" on social media chatter and learn about customers?

New research from the Journal of Marketing Research suggests social media data provides an early indicator of brand health, mirroring the results...


Aug 29, 2014, 14:07 ET Research Shows Less Popular Keywords Better Suited for Paid Search Advertising

Consumers are using online search engines more than ever in order to find information on the Internet. When a user searches using a keyword, she...


Aug 18, 2014, 11:07 ET American Marketing Association's Journals Gain in Prestige, Influence

The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field...


Jul 31, 2014, 10:07 ET Social Tags Reveal Consumers' Brand Associations and Predict Firm Value

 New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what...


Jul 30, 2014, 15:30 ET Neutral Online Reviews Are Not Neutral: They Change How Consumers Perceive Positive and Negative Reviews

 A recent study challenged most people's implicit perception that neutral reviews have no impact on sales, and unveiled that neutral reviews...


Jul 29, 2014, 10:07 ET Why Leading Firms are turning to Marketing Doctrine to Guide them on the Competitive Battlefield

Most firms recognize that product and regional managers must have marketing decision-making flexibility to compete effectively in the marketplace....


Jul 22, 2014, 15:00 ET AMA & AMAF Honor Kate Grant as the 2014 Nonprofit Marketer of the Year

 The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) presented the 2014 AMA/AMAF Nonprofit...


Jun 23, 2014, 15:07 ET When do mobile ads work?

With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when...


May 15, 2014, 17:03 ET Change In Labels Could Increase Interest In Fuel Efficiency

More people would buy energy-efficient vehicles if auto dealers included long-term gasoline costs on fuel-efficiency labels, according to research...


May 08, 2014, 10:30 ET How Graphic Visual Health Warnings Help Young Smokers' Thoughts of Quitting

 An article appearing in the April 2014 issue of the American Marketing Association's Journal of Marketing Research reports that graphic visual...


May 07, 2014, 15:00 ET Corporate Social Responsibility Can Improve Job Performance for Frontline Employees

Companies looking to engage their frontline workforce can leverage their corporate social responsibility (CSR) activities. New research shows when...


Apr 14, 2014, 10:07 ET Popularity Information May be a Lifesaver For Online Group-buying Deals

The more popular group-buying deals such as those offered on websites like Groupon.com and LivingSocial.com are, the more likely they are to be...


Mar 24, 2014, 16:45 ET Consumers should "sweat the small stuff" to obtain healthier lives

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of...


Feb 06, 2014, 00:07 ET AMA Announces McAlister as the 2014 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing...


Feb 05, 2014, 00:07 ET AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory...


Jan 24, 2014, 10:07 ET How Making Friends at Work Pays Off for Relationship Managers

 New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. RMs serve...