News from american marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 12, 2014, 11:07 ET
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How to Approach the Customers' Customers in Business-to-Business Markets

The article "Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets" presents specific ways how...

Sep 11, 2014, 11:07 ET
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Power of Logo Placement

This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on...

Sep 10, 2014, 11:07 ET
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Adapting marketing strategies: Relationships pay off 55% more in emerging markets than in the United States

According to a new marketing study, a brilliant marketing strategy in one country could be a non-starter in another; culture determines the...

Sep 03, 2014, 14:07 ET
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A Second Chance at a First Impression

New research suggests that, contrary to the old saying, you can indeed get a second chance to make a first impression. Most people agree that...

Sep 02, 2014, 10:07 ET
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How can brands "listen in" on social media chatter and learn about customers?

New research from the Journal of Marketing Research suggests social media data provides an early indicator of brand health, mirroring the results...

Aug 29, 2014, 14:07 ET
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Research Shows Less Popular Keywords Better Suited for Paid Search Advertising

Consumers are using online search engines more than ever in order to find information on the Internet. When a user searches using a keyword, she...

Aug 18, 2014, 11:07 ET
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American Marketing Association's Journals Gain in Prestige, Influence

The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field...

Jul 31, 2014, 10:07 ET
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Social Tags Reveal Consumers' Brand Associations and Predict Firm Value

 New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what...

Jul 30, 2014, 15:30 ET

Neutral Online Reviews Are Not Neutral: They Change How Consumers Perceive Positive and Negative Reviews

 A recent study challenged most people's implicit perception that neutral reviews have no impact on sales, and unveiled that neutral reviews...

Jul 29, 2014, 10:07 ET
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Why Leading Firms are turning to Marketing Doctrine to Guide them on the Competitive Battlefield

Most firms recognize that product and regional managers must have marketing decision-making flexibility to compete effectively in the marketplace....

Jul 22, 2014, 15:00 ET
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AMA & AMAF Honor Kate Grant as the 2014 Nonprofit Marketer of the Year

 The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) presented the 2014 AMA/AMAF Nonprofit...

Jun 23, 2014, 15:07 ET
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When do mobile ads work?

With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when...

Jun 20, 2014, 15:07 ET
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Transforming Emerging International Ventures into Major Competitors in Foreign Markets

This article identifies international learning effort as a key mechanism by which the entrepreneurial character of international young ventures can...

Jun 19, 2014, 09:07 ET
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How Audience Size Affects Word of Mouth

It's impossible to go on social media and not see people talking about themselves. Where they went on vacation, what they ate for lunch, even...

Jun 18, 2014, 15:07 ET
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Traffic light colors help low self-control consumers make healthier food choices

Consumers with low self-control to resist food temptations, but not those with high self-control, make healthier in-store food choices in response...

Jun 18, 2014, 11:07 ET
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How You Model Your Store Can Impact Sales

 As online shopping, high rents, and low consumer demand threaten bricks-and-mortar retail stores investments in store remodeling is on the...

Jun 17, 2014, 15:30 ET
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Minimum Payment Warnings Nudge Credit Card Payments Up and Down

Recent research in the Journal of Public Policy & Marketing investigates how minimum payment warnings on credit card statements can increase...

Jun 17, 2014, 10:07 ET
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Cross-Selling Performance in Complex Selling Contexts

A new study shows what firms can do to close the large gap between cross selling potential and what firms actually realize from cross selling...

May 15, 2014, 17:03 ET
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Change In Labels Could Increase Interest In Fuel Efficiency

More people would buy energy-efficient vehicles if auto dealers included long-term gasoline costs on fuel-efficiency labels, according to research...

May 08, 2014, 10:30 ET
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How Graphic Visual Health Warnings Help Young Smokers' Thoughts of Quitting

 An article appearing in the April 2014 issue of the American Marketing Association's Journal of Marketing Research reports that graphic visual...