News from american marketing association

Jun 23, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

When do mobile ads work?

With global spending on mobile advertising expected to reach $36 billion by 2016, an increasingly important goal for marketers is to know when...

Jun 20, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Transforming Emerging International Ventures into Major Competitors in Foreign Markets

This article identifies international learning effort as a key mechanism by which the entrepreneurial character of international young ventures can...

Jun 19, 2014, 09:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How Audience Size Affects Word of Mouth

It's impossible to go on social media and not see people talking about themselves. Where they went on vacation, what they ate for lunch, even...

Jun 18, 2014, 15:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Traffic light colors help low self-control consumers make healthier food choices

Consumers with low self-control to resist food temptations, but not those with high self-control, make healthier in-store food choices in response...

Jun 18, 2014, 11:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How You Model Your Store Can Impact Sales

 As online shopping, high rents, and low consumer demand threaten bricks-and-mortar retail stores investments in store remodeling is on the...

Jun 17, 2014, 15:30 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Minimum Payment Warnings Nudge Credit Card Payments Up and Down

Recent research in the Journal of Public Policy & Marketing investigates how minimum payment warnings on credit card statements can increase...

Jun 17, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Cross-Selling Performance in Complex Selling Contexts

A new study shows what firms can do to close the large gap between cross selling potential and what firms actually realize from cross selling...

May 15, 2014, 17:03 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Change In Labels Could Increase Interest In Fuel Efficiency

More people would buy energy-efficient vehicles if auto dealers included long-term gasoline costs on fuel-efficiency labels, according to research...

May 08, 2014, 10:30 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How Graphic Visual Health Warnings Help Young Smokers' Thoughts of Quitting

 An article appearing in the April 2014 issue of the American Marketing Association's Journal of Marketing Research reports that graphic visual...

May 07, 2014, 15:00 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Corporate Social Responsibility Can Improve Job Performance for Frontline Employees

Companies looking to engage their frontline workforce can leverage their corporate social responsibility (CSR) activities. New research shows when...

Apr 23, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Struggling to Get Through Your Exercise Routine? Use a Brand!

Many of us struggle to make it through a tough exercise routine, but if you use a product with a brand name associated with athletic performance,...

Apr 15, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Customer Prioritization - A Double-Edged Sword

Offering important customers added "perks" is widely-thought to increase firm profitability. New research confirms anecdotal reports that doing so...

Apr 14, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Popularity Information May be a Lifesaver For Online Group-buying Deals

The more popular group-buying deals such as those offered on websites like Groupon.com and LivingSocial.com are, the more likely they are to be...

Mar 24, 2014, 16:45 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Consumers should "sweat the small stuff" to obtain healthier lives

International researchers say even one small act, such as failing to recycle a water bottle, can decrease commitment to an overall goal of...

Feb 07, 2014, 00:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Foundation Announces Jennifer Argo as 2014 Erin Anderson Award Recipient

The American Marketing Association Foundation (AMAF) announces Jennifer Argo, the George M. Cormie Professor of Marketing at the Department of...

Feb 06, 2014, 00:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

AMA Announces McAlister as the 2014 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Leigh McAlister as the winner of the 2014 AMA/Irwin/McGraw-Hill Distinguished Marketing...

Feb 05, 2014, 00:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

AMA Foundation Announces Sheth as the 2014 Wilkie Award Recipient

The American Marketing Association Foundation (AMAF) announces Professor Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory...

Jan 24, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

How Making Friends at Work Pays Off for Relationship Managers

 New research reveals how making friends with co-workers helps relationship managers (RMs) maximize their work performance. RMs serve...

Jan 22, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Why copying successful social media strategies does not work

Recent research published in the Journal of Marketing suggests differences in Facebook marketing for useful vs. fun-oriented products. As the...

Jan 21, 2014, 10:07 ET
American Marketing Association.  (PRNewsFoto/American Marketing Association)

Making Choices While Smelling, Tasting, and Listening

Suppose while shopping for a perfume at a retail store, a consumer samples a series of perfumes using scent strips provided by the store. Would...

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