News from AppNexus A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

04 May, 2017, 10:00 ET AppNexus Expands into Connected TV as Advertising Budgets Shift from Linear TV to Digital Video

AppNexus, the world's leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach...


04 May, 2017, 03:00 ET AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry...


03 May, 2017, 04:00 ET Axel Springer and AppNexus Announce Technology Partnership

Axel Springer, Europe's leading digital publisher, and AppNexus, the world's leading independent advertising technology company, announce a...


03 May, 2017, 04:00 ET AppNexus Launches Prebid Server, A Server-Side Header Bidding Solution Available Free to Publishers

AppNexus, the world's leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding...


03 May, 2017, 03:00 ET AppNexus Launches Initiative To Drive Toward GDPR Compliance

AppNexus, the world's leading independent advertising technology company, today announced that it will introduce major policy changes governing...


27 Apr, 2017, 10:00 ET AppNexus Launches Multimedia "Superauction" Technology, Selected by Microsoft to Improve Monetization and User Experience

AppNexus, the world's leading independent advertising technology company, today announced the launch of multimedia "superauctions," technology that...


16 Mar, 2017, 09:00 ET AppNexus Appoints Kaylie Smith Managing Director, JAPAC and Head of Australian Market

AppNexus, the world's leading independent advertising technology company, today announced the appointment of Kaylie Smith as Managing...


02 Feb, 2017, 07:00 ET AppNexus Signs Over 260 Publishers in 2016 to Grow the Largest Independent Marketplace for Digital Advertising

AppNexus, the world's leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers...


30 Jan, 2017, 09:15 ET AppNexus and Index Exchange Announce Mutual Support of Server-to-Server Integrations

AppNexus and Index Exchange today announced an expansion of their header bidding partnership to include the support of server-to-server...


19 Jan, 2017, 09:30 ET AppNexus Expands Exclusive Technology and Programmatic Sales Partnership with Microsoft to Mexico

AppNexus, the world's leading independent advertising technology company, today announced that it will deploy its Publisher Suite for the...


19 Jan, 2017, 09:30 ET AppNexus expande tecnología exclusiva y la alianza de ventas de programática con Microsoft México

AppNexus, la empresa líder de tecnología publicitaria independiente, anunció que implementará Publisher Suite para la venta programática del...


15 Dec, 2016, 09:00 ET AppNexus Launches PreBid for Video Advertising

AppNexus, the world's leading independent advertising technology company, today announced the launch of video header bidding capabilities in...


27 Oct, 2016, 08:00 ET AppNexus Announces C-Suite Appointments as Momentum Builds for 2017

AppNexus, the world's leading independent advertising technology company, today announced the promotion of several key executives. The...


28 Sep, 2016, 12:03 ET AppNexus Closes Strategic Investment Round

 AppNexus, the world's leading independent advertising technology company, today announced that it closed a $31 million strategic investment...


27 Sep, 2016, 07:30 ET AppNexus Announces the Availability of LinkedIn Display Inventory

AppNexus, the world's leading independent advertising technology company, today announced the availability of LinkedIn display inventory through...


08 Sep, 2016, 10:00 ET AppNexus Signs Strategic Partnership With The ANA (Association Of National Advertisers)

 AppNexus, the world's leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a...


29 Aug, 2016, 09:30 ET AppNexus Appoints Gabriel Weintraub Chief Economist

 AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently...


22 Aug, 2016, 09:30 ET AppNexus Launches Marketplace Transparency Tools to Maximize the Power of Advertiser Spend and Increase Publisher Revenue

 AppNexus, the world's leading independent advertising technology company, today announced the launch of Advanced Deal Metrics and Bid Error...


04 Aug, 2016, 10:30 ET AppNexus Launches PreBid Enterprise, an Exchange Management System Powered by Prebid.js

 AppNexus, the world's leading independent advertising technology company, today announced the launch of PreBid Enterprise, a comprehensive...


26 Jul, 2016, 09:18 ET AppNexus Announces Full-Stack Technology Partnership with Wayfair Media Solutions

AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Wayfair, one of the world's...


20 Jul, 2016, 09:15 ET AppNexus Announces Technology Partnership with Spotify

AppNexus, the world's leading independent advertising technology company, today announced a partnership with Spotify to enable programmatic buying...


09 Jun, 2016, 11:26 ET AppNexus Expands Global Technology Partnership with Microsoft to Include Video Advertising

 AppNexus, the world's leading independent advertising technology company, today announced an expansion of its global technology partnership...


07 Jun, 2016, 11:00 ET Unruly Partners with AppNexus to Bring Together Buyers and Sellers of Viewable Outstream Video Inventory at Scale

Video ad tech company Unruly and AppNexus, the world's leading independent advertising technology company, today announced a partnership to combine...


06 Jun, 2016, 08:00 ET AppNexus Partners With Video SSP Dailymotion Exchange To Help Video Buyers Reach Target Audiences At Scale

 AppNexus, the world's leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP...


02 Jun, 2016, 11:00 ET AppNexus Launches Free Video Viewability Measurement And Reporting

 AppNexus, the world's leading independent advertising technology company, today announced a solution for video viewability, for both instream...