News from AppNexus A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 02, 2017, 07:00 ET AppNexus Signs Over 260 Publishers in 2016 to Grow the Largest Independent Marketplace for Digital Advertising

AppNexus, the world's leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers...


Jan 30, 2017, 09:15 ET AppNexus and Index Exchange Announce Mutual Support of Server-to-Server Integrations

AppNexus and Index Exchange today announced an expansion of their header bidding partnership to include the support of server-to-server...


Jan 19, 2017, 09:30 ET AppNexus Expands Exclusive Technology and Programmatic Sales Partnership with Microsoft to Mexico

AppNexus, the world's leading independent advertising technology company, today announced that it will deploy its Publisher Suite for the...


Jan 19, 2017, 09:30 ET AppNexus expande tecnología exclusiva y la alianza de ventas de programática con Microsoft México

AppNexus, la empresa líder de tecnología publicitaria independiente, anunció que implementará Publisher Suite para la venta programática del...


Dec 15, 2016, 09:00 ET AppNexus Launches PreBid for Video Advertising

AppNexus, the world's leading independent advertising technology company, today announced the launch of video header bidding capabilities in...


Oct 27, 2016, 08:00 ET AppNexus Announces C-Suite Appointments as Momentum Builds for 2017

AppNexus, the world's leading independent advertising technology company, today announced the promotion of several key executives. The...


Sep 28, 2016, 12:03 ET AppNexus Closes Strategic Investment Round

 AppNexus, the world's leading independent advertising technology company, today announced that it closed a $31 million strategic investment...


Sep 27, 2016, 07:30 ET AppNexus Announces the Availability of LinkedIn Display Inventory

AppNexus, the world's leading independent advertising technology company, today announced the availability of LinkedIn display inventory through...


Sep 08, 2016, 10:00 ET AppNexus Signs Strategic Partnership With The ANA (Association Of National Advertisers)

 AppNexus, the world's leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a...


Aug 29, 2016, 09:30 ET AppNexus Appoints Gabriel Weintraub Chief Economist

 AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently...


Aug 22, 2016, 09:30 ET AppNexus Launches Marketplace Transparency Tools to Maximize the Power of Advertiser Spend and Increase Publisher Revenue

 AppNexus, the world's leading independent advertising technology company, today announced the launch of Advanced Deal Metrics and Bid Error...


Aug 04, 2016, 10:30 ET AppNexus Launches PreBid Enterprise, an Exchange Management System Powered by Prebid.js

 AppNexus, the world's leading independent advertising technology company, today announced the launch of PreBid Enterprise, a comprehensive...


Jul 26, 2016, 09:18 ET AppNexus Announces Full-Stack Technology Partnership with Wayfair Media Solutions

AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Wayfair, one of the world's...


Jul 20, 2016, 09:15 ET AppNexus Announces Technology Partnership with Spotify

AppNexus, the world's leading independent advertising technology company, today announced a partnership with Spotify to enable programmatic buying...


Jun 09, 2016, 11:26 ET AppNexus Expands Global Technology Partnership with Microsoft to Include Video Advertising

 AppNexus, the world's leading independent advertising technology company, today announced an expansion of its global technology partnership...


Jun 07, 2016, 11:00 ET Unruly Partners with AppNexus to Bring Together Buyers and Sellers of Viewable Outstream Video Inventory at Scale

Video ad tech company Unruly and AppNexus, the world's leading independent advertising technology company, today announced a partnership to combine...


Jun 06, 2016, 08:00 ET AppNexus Partners With Video SSP Dailymotion Exchange To Help Video Buyers Reach Target Audiences At Scale

 AppNexus, the world's leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP...


Jun 02, 2016, 11:00 ET AppNexus Launches Free Video Viewability Measurement And Reporting

 AppNexus, the world's leading independent advertising technology company, today announced a solution for video viewability, for both instream...


May 10, 2016, 07:30 ET AppNexus Launches Streaming Data in Limited Availability

 AppNexus, the world's leading independent ad tech company, today placed its Streaming Data feature in limited availability. Available to both...


Apr 28, 2016, 08:30 ET AppNexus Announces Key Senior Hire In Advertiser Technology Group

AppNexus, the world's leading independent ad tech company, today announced the appointment of ad tech veteran AJ Kintner as VP of Sales (Americas)...


Mar 23, 2016, 11:39 ET AppNexus Announces Technology Partnership with Le Figaro Group

 AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Le Figaro Group, the...


Mar 22, 2016, 10:00 ET AppNexus Scales Video Marketplace with Leading Group of Video Demand Partners

 AppNexus, the world's leading independent ad tech company, today announced partnerships with the industry's leading sources of video demand to...


Mar 08, 2016, 12:00 ET AppNexus Announces Unified Video Platform with Launch of Video SSP

AppNexus, the world's leading independent ad tech company, today announced the launch of the AppNexus Video SSP, which complements the company's...


Mar 03, 2016, 07:00 ET AppNexus Breaks the Video Speed Barrier

AppNexus, the world's leading independent ad tech company, today announced the development of new technology that cuts latency in video advertising...


Feb 18, 2016, 08:00 ET AppNexus Launches Open Video Marketplace Featuring Outstream Inventory

 AppNexus, the world's leading independent ad tech company, today announced the launch of its open marketplace for video inventory and...