News from appnexus A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Aug 22, 2016, 09:30 ET AppNexus Launches Marketplace Transparency Tools to Maximize the Power of Advertiser Spend and Increase Publisher Revenue

 AppNexus, the world's leading independent advertising technology company, today announced the launch of Advanced Deal Metrics and Bid Error...


Aug 04, 2016, 10:30 ET AppNexus Launches PreBid Enterprise, an Exchange Management System Powered by Prebid.js

 AppNexus, the world's leading independent advertising technology company, today announced the launch of PreBid Enterprise, a comprehensive...


Jul 26, 2016, 09:18 ET AppNexus Announces Full-Stack Technology Partnership with Wayfair Media Solutions

AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Wayfair, one of the world's...


Jul 20, 2016, 09:15 ET AppNexus Announces Technology Partnership with Spotify

AppNexus, the world's leading independent advertising technology company, today announced a partnership with Spotify to enable programmatic buying...


Jun 09, 2016, 11:26 ET AppNexus Expands Global Technology Partnership with Microsoft to Include Video Advertising

 AppNexus, the world's leading independent advertising technology company, today announced an expansion of its global technology partnership...


Jun 07, 2016, 11:00 ET Unruly Partners with AppNexus to Bring Together Buyers and Sellers of Viewable Outstream Video Inventory at Scale

Video ad tech company Unruly and AppNexus, the world's leading independent advertising technology company, today announced a partnership to combine...


Jun 06, 2016, 08:00 ET AppNexus Partners With Video SSP Dailymotion Exchange To Help Video Buyers Reach Target Audiences At Scale

 AppNexus, the world's leading independent advertising technology company, today added Dailymotion Exchange (DMX) as the newest video SSP...


Jun 02, 2016, 11:00 ET AppNexus Launches Free Video Viewability Measurement And Reporting

 AppNexus, the world's leading independent advertising technology company, today announced a solution for video viewability, for both instream...


May 10, 2016, 07:30 ET AppNexus Launches Streaming Data in Limited Availability

 AppNexus, the world's leading independent ad tech company, today placed its Streaming Data feature in limited availability. Available to both...


Apr 28, 2016, 08:30 ET AppNexus Announces Key Senior Hire In Advertiser Technology Group

AppNexus, the world's leading independent ad tech company, today announced the appointment of ad tech veteran AJ Kintner as VP of Sales (Americas)...


Mar 23, 2016, 11:39 ET AppNexus Announces Technology Partnership with Le Figaro Group

 AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Le Figaro Group, the...


Mar 22, 2016, 10:00 ET AppNexus Scales Video Marketplace with Leading Group of Video Demand Partners

 AppNexus, the world's leading independent ad tech company, today announced partnerships with the industry's leading sources of video demand to...


Mar 08, 2016, 12:00 ET AppNexus Announces Unified Video Platform with Launch of Video SSP

AppNexus, the world's leading independent ad tech company, today announced the launch of the AppNexus Video SSP, which complements the company's...


Mar 03, 2016, 07:00 ET AppNexus Breaks the Video Speed Barrier

AppNexus, the world's leading independent ad tech company, today announced the development of new technology that cuts latency in video advertising...


Feb 18, 2016, 08:00 ET AppNexus Launches Open Video Marketplace Featuring Outstream Inventory

 AppNexus, the world's leading independent ad tech company, today announced the launch of its open marketplace for video inventory and...


Feb 03, 2016, 08:00 ET AppNexus Launches Headerbid Expert, A Chrome Browser Extension That Helps Publishers Earn More with Header Bidding

 AppNexus, the world's leading independent ad tech company, today announced the launch of Headerbid Expert, a plugin that enables publishers to...


Jan 25, 2016, 12:19 ET AppNexus Announces Launch of PriceCheck™, Header Bidding for Mobile Apps

 AppNexus, the world's leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding...


Dec 21, 2015, 07:00 ET AppNexus Announces Deals With With Over 50 New Publishers

AppNexus, the world's leading independent advertising technology company, today announced signed deals in the second half of 2015 with over 50...


Dec 03, 2015, 07:00 ET AppNexus Expands Exclusive Global Technology Partnership With Microsoft

 AppNexus, the world's leading independent advertising technology company, today announced an expansion of its global technology partnership...


Dec 03, 2015, 07:00 ET AppNexus Expands Exclusive Global Technology Partnership With Microsoft

 AppNexus, the world's leading independent advertising technology company, today announced an expansion of its global technology partnership...


Nov 26, 2015, 05:23 ET Appnexus permet à Microsoft d'offrir 100% de son inventaire publicitaire disponible uniquement accessible de manière programmatique dans 10 principaux marchés européens

AppNexus a finalisé la phase de transition menant à la suppression complète des bons de commandes pour l'inventaire de Microsoft...


Nov 26, 2015, 05:00 ET AppNexus ermöglicht Microsoft die Vermarktung des gesamten Inventars in zehn europäischen Schlüsselmärkten auf 100% Programmatic Advertising umzustellen

- AppNexus ermöglicht den vollständigen Ausstieg aus dem direkten Anzeigenverkauf für Microsoft-Inventar in zehn europäischen...


Nov 16, 2015, 11:07 ET AppNexus Ranked 56th Fastest Growing Company in North America on Deloitte's 2015 Technology Fast 500™

AppNexus, the world's leading independent advertising technology company, today announced that it ranked 56th on Deloitte's Technology Fast...


Nov 03, 2015, 08:00 ET AppNexus Announces Launch of Viewable Marketplace

 AppNexus, the world's leading independent ad tech company, today announced the launch of its viewable marketplace, a new key platform...


Sep 28, 2015, 09:00 ET AppNexus Announces Video Buy-Side Successes; Moves To General Availability With Leading Group Of Supply Partners

 AppNexus, the world's leading independent ad tech company, today revealed use cases and performance results for beta clients of its video...