News from appsflyer A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jun 30, 2014, 12:50 ET

Mobile Advertising Measurement Provider AppsFlyer Announces New Integration with Twitter's Mobile App Promotion

AppsFlyer (http://www.appsflyer.com) is excited to announce that it is now an official Twitter Marketing Platform Partner. Starting today,...

Jun 12, 2014, 09:00 ET

Mobile Advertising Measurement Provider AppsFlyer Launches 'AppsFlyer for Agencies' Solution Enabling Agencies to Optimize Mobile Ad Campaigns to Improve ROI and Achieve KPIs

According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying...

Mar 05, 2014, 09:00 ET

Mobile Ad Attribution and Analytics Provider AppsFlyer Raises $7.1M

AppsFlyer, a leading mobile app measurement, attribution and analytics SaaS solution, has raised a $7.1M A Round from Pitango Venture Capital and...

Oct 03, 2013, 14:43 ET

AppsFlyer Announces Full Support of Facebook's Mobile App Ads for Engagement and Conversion Through the AppsFlyer Mobile App Measurement SDK

In May 2013, AppsFlyer's mobile app discovery research found that social media was the top channel for app marketing. Now, to continue to enable...