News from arnold worldwide A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 12, 2014, 12:33 ET
Arnold Worldwide original research predicts gold for Sochi Olympic sponsors. Brands benefit from Olympics broad audience and halo of authenticity. "Among sports organization, the Olympics has high velocity--more trusted than any other sports organization, with higher dynamism than all but the NFL," said Neela Pal, Global Director of Brand and Business Strategy. "Both the Olympics and other sports organizations are perceived as traditional and fun, however, the Olympics is also viewed as having integrity and being authentic. With advertising spend during the games expected to reach record levels, that's an important advantage for brands among this rare broad audience."    (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Research Predicts Gold For Sochi Olympic Sponsors

 With an expected audience of more than three billion viewers worldwide, new research by Arnold Worldwide shows that sponsor brands will...

Sep 19, 2013, 15:47 ET
Elliott Seaborn and Paul Nelson, Managing Directors, Arnold Worldwide, Boston.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Strengthens Boston Operations

 Arnold Worldwide announced today the appointment of Paul Nelson and Elliott Seaborn, to managing directors of Arnold Worldwide in Boston. In...

Sep 03, 2013, 16:14 ET
Wade Devers and Pete Johnson, Executive Creative Directors, Creative Lead Partners - Arnold Worldwide, Boston.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Appoints Wade Devers And Pete Johnson As Creative Lead Partners For Boston Office

 Arnold Worldwide announced today the appointment of Wade Devers and Pete Johnson, executive creative directors, as creative lead partners for...

Aug 19, 2013, 12:53 ET
Corey Mitchell  President  Arnold Worldwide, New York.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Appoints Corey Mitchell, Former MRM And TBWA Leader, As President Of Arnold New York

Robert LePlae, CEO of Arnold Worldwide announced today the hire of Corey Mitchell, former MRM and TBWA executive, as president of its New York...

May 17, 2013, 10:18 ET
Arnold Worldwide: Sherpa Brands-Guiding Consumers to New Heights.  (PRNewsFoto/Arnold Worldwide)

La investigación de Arnold Worldwide desvela las marcas "Sherpa" que llevan a los consumidores a nuevas cotas

- El 81% de las personas de todo el mundo elige marcas que guían y hacer más fuerte para conseguir los objetivos  Según...

May 17, 2013, 00:38 ET
Arnold Worldwide: Sherpa Brands-Guiding Consumers to New Heights.  (PRNewsFoto/Arnold Worldwide)

Des recherches d'Arnold Worldwide dévoilent l'existence des marques « sherpa » qui guident les consommateurs vers de nouveaux sommets

- 81 % des individus du monde entier préfèrent des marques qui les guident et les habilitent à atteindre des objectifs...

May 16, 2013, 20:44 ET
Arnold Worldwide: Sherpa Brands-Guiding Consumers to New Heights.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide-Forschung ergibt, dass „Sherpa"-Marken den Verbrauchern zu Höhenflügen verhelfen

- 81 % der Menschen weltweit entscheiden sich für Marken, die Anleitung bieten und zum angestrebten Ziel führen Neu...

May 16, 2013, 09:03 ET
Arnold Worldwide: Sherpa Brands-Guiding Consumers to New Heights.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Research Uncovers "Sherpa" Brands that Take Consumers to New Heights

 According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls "Sherpa Brands." Brands that...

Apr 04, 2013, 07:04 ET

FreshCotton lanza la colección exclusiva de camisetas 'Stussy Amsterdam'

- Marihuana y moda: FreshCotton lanza la colección exclusiva de camisetas 'Stussy Amsterdam' con el libro de recetas 'Baked'...

Apr 03, 2013, 19:46 ET

Mode et marijuana : FreshCotton lance le t-shirt exclusif « Stussy Amsterdam » accompagné du livre de cuisine « Baked »

  FreshCotton, boutique en ligne de prêt-à-porter pour homme, lance en édition limitée le t-shirt Stussy...

Apr 03, 2013, 09:30 ET

Marihuana und Mode: FreshCotton kündigt exklusives „Stüssy Amsterdam Tee" mit „Baked" Kochbuch an

FreshCotton, der Online-Bekleidungsshop für Männer, kündigt die Limited Edition eines Stussy Amsterdam Tee auf eine Art an, die Ihre...

Apr 03, 2013, 04:30 ET
"Baked" cookbook lookbook cover for Stussy 2013, FreshCotton.

Extreme Cooking and Fashion: FreshCotton Launches Exclusive 'Stussy Amsterdam Tee' With 'Baked' Cookbook

FreshCotton, the online mens' clothing store, launches a limited edition Stussy Amsterdam tee in a way that gets your taste buds – and...

Sep 13, 2011, 12:21 ET
Dave Dugan joins Arnold Worldwide in the new post of Chief Commercial Officer.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Adds Chief Commercial Officer to Executive Team

Arnold Worldwide has appointed Dave Dugan to the post of Chief Commercial Officer, a newly created position. Starting on October 17, Dugan will be...

Sep 13, 2011, 12:01 ET

Stein Mart Launches New National Campaign, "Love at First Find," with Heavy Digital and Social Media Focus

National discount department store Stein Mart, in partnership with its new ad agency, ArnoldNYC, announced today the launch of "Love at First...

Aug 19, 2011, 11:45 ET

2011 Stanley Cup Champion Boston Bruins Select Arnold Worldwide as Agency of Record

Arnold Worldwide is thrilled to announce that it has been named agency of record for the 2011 Stanley Cup Champion Boston Bruins. Arnold will be...

Mar 28, 2011, 17:05 ET
Matt Howell Joins Arnold Worldwide as Managing Partner, Chief Digital Officer.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Bolsters Digital Offering by Bringing on Modernista! Digital Team

Arnold Worldwide announced today that it has further strengthened its digital capability with eight hires, all formerly of Modernista!, an agency...

Feb 02, 2011, 11:07 ET
Jose Luis Martinez joins Arnold Worldwide as VP, Creative Director.  (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Hires Digital Creative Powerhouse from Goodby

Arnold Worldwide, one of the top five most creatively awarded agencies of the past decade, has appointed Jose Luis Martinez as Vice President,...

Sep 15, 2010, 17:55 ET
Arnold Worldwide Names Sean Thompson Managing Partner, Global Executive Creative Director for Team Volvo. (PRNewsFoto/Arnold Worldwide)

Arnold Worldwide Names Sean Thompson Managing Partner, Global Executive Creative Director for Team Volvo

Arnold Worldwide is thrilled to announce that Sean Thompson will join the agency's soon-to-open Amsterdam office. In this newly created position,...

Aug 17, 2010, 14:27 ET

Certified Financial Planner Board of Standards, Inc. Selects Arnold Worldwide's Washington, D.C. Office for Public Awareness Campaign

Arnold Worldwide announced today that its D.C. office has been selected as the agency of record to lead a branding and public awareness campaign...

Jun 23, 2010, 16:18 ET

Top Ten People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and...