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Competitive Intelligence remains a key tool that senior leaders in the pharmaceutical industry use to set the strategic direction of their...
Pharmaceutical companies recognize that digital technology is tied to the future success of their patient engagement programs. That realization has...
The pharma industry recognizes the potential value of attacking complex diseases such as cancer through new therapies that utilize combinations of...
What type of information has the biggest impact on formulary decisions at managed care organizations? "Outside of efficacy, safety and cost...
Medical information groups within pharmaceutical, biotechnology and medical device companies are responsible for the important and challenging task...
It is no secret that poor patient adherence to medical regimens leads to frequent re-hospitalizations, poor disease outcomes and increased health...
One of the clear trends in the pharmaceutical industry is the rising importance of field medical teams. In 2019, pharmaceutical companies will rely...
In the wake of the rising influence of public and private payers, pharmaceutical companies are seeking more effective ways to work with payer...
Leaders who oversee market research projects within pharmaceutical organizations often struggle to find the optimal balance between controlling...
Medical publications are an important and credible means of communicating relevant scientific information about a pharmaceutical company's existing...
Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the...
Medical Affairs has long been the function within the pharmaceutical industry that communicated scientific information to physicians and thought...
An effective field-based medical team is especially crucial for rare disease products. MSLs and other field specialists are expected to develop and...
The pharmaceutical industry recognizes that technology advancements have created new opportunities for patient engagement. Patient engagement...
Medical booths at annual conferences such as the American Society of Hematology are a prime opportunity to highlight a pharmaceutical company's...
A growing number of medical therapies currently in development are combination products that incorporate drug, biologic and/or medical device...
Medical device and technology companies devote significant resources to ensure their products meet quality standards and regulations at every stage...
Healthcare organizations that are vying to boost their digital marketing results must continue to innovate without losing sight of the right...
With an aging global population, increased health awareness, and growing income levels in many of the emerging markets, the need and opportunity for...
Recognizing the increased complexity in evidence demands for pharmaceutical products after launch, pharmaceutical companies are boosting their...
he pharmaceutical industry recognizes that digital technology is a rising star for patient engagement programs. But the rapid rise of digital has...
Disseminating medical information to external stakeholders such as physicians and payers is an important activity that has to be done right the first ...
Digitization is changing the way medical affairs groups in pharma are serving internal and external stakeholders. Virtual communication, mobile apps, ...
Innovative and effective Knowledge Management (KM) can be a significant driver of growth, performance excellence and agility. A new study by research ...
Real World Evidence (RWE) generation is vital for producing the health outcomes and safety data that payers are using to drive formulary and...
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