News from birds eye A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Mar 11, 2014, 14:27 ET
Step Up To The Plate Official Program Logo.  (PRNewsFoto/Birds Eye)

Birds Eye® Vegetables Teams Up with Disney to Promote Healthy Eating Directly to Kids

Birds Eye® frozen vegetables, owned by Pinnacle Foods Inc. (NYSE: PF), today announced they will team up with Disney (NYSE: DIS) to work to...

Oct 31, 2013, 09:00 ET

New Birds Eye® Recipe Ready Vegetables Save Time in the Kitchen

Today Birds Eye Vegetables announced the expanded availability of its new Recipe Ready product line at retailers nationwide.  Recipe Ready is...

Aug 15, 2013, 09:00 ET
Birds Eye.  (PRNewsFoto/Birds Eye)

Birds Eye, Stop & Shop and Boston Children's Museum Invite Boston Families to a Day of Play, Saturday, Aug. 17

Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach....

Aug 02, 2013, 08:00 ET
Birds Eye.  (PRNewsFoto/Birds Eye)

Oceana Commissary Helps Kids Play With Their Veggies At Family-Fun Event On Friday, August 2

 Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful...

Jul 24, 2013, 10:25 ET
Go to www.BirdsEye.com to submit a photo of how you play with your veggies! (PRNewsFoto/Birds Eye)

Nickelodeon Star Jennette McCurdy Leads New Campaign To Help Families Rewrite The House Rules On Dinner Time And Put Play On The Plate

 Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new approach.  ...

Apr 01, 2013, 09:31 ET

FragTimeGames.com Introduces its New Online Store

 FragTimeGames.com, a new online store selling video game consoles, video games, and accessories, today announced the opening of its new...

Nov 08, 2012, 09:08 ET

Birds Eye® + Nickelodeon + Kid "Chefs" = Out Of This World Veggie Creations

 Yakimaniac Veggie Martians. Taste Tester Corn Jalapeno Dip. These are just two of the sixteen thousand wacky, out of this world recipe...

Dec 15, 2011, 11:16 ET

Birds Eye® Gives the Gift of Vegetables This Holiday Season

Half of America's families place vegetable casseroles at the center of their holiday tables(1), even celebrating this uniquely American comfort...

Nov 14, 2011, 10:53 ET

Birds Eye and Cornell Researcher Brian Wansink, PhD, Team Up on Tips to Help Kids Discover the Wonder of Vegetables™

At a time of year when food and flavor take center stage, Birds Eye®, a portfolio brand of Pinnacle Foods Group, wants to help make it easy...

Sep 17, 2007, 01:00 ET

AUDIO from Medialink and Birds Eye: Getting a Bird's Eye View of the Country's Best Food

NEW YORK, Sept. 17 /PRNewswire/ -- At-home chefs looking for dinner inspiration can find it at a new online recipe calendar called the "World of...

Nov 17, 2006, 00:00 ET

Birds Eye Foods is Voluntarily Recalling Frozen Cooked Winter Squash Due to Potential Contamination

ROCHESTER, N.Y., Nov. 17 /PRNewswire/ -- Birds Eye Foods is voluntarily recalling frozen Cooked Winter Squash packed in a 12-oz. carton, under...

Jul 25, 2006, 01:00 ET

Birds Eye Foods Announces Plans to Focus on its Branded Businesses

ROCHESTER, N.Y., July 25 /PRNewswire/ -- Birds Eye Foods, Inc. today announced that it will concentrate its resources on its branded businesses,...

Mar 01, 2006, 00:00 ET

Birds Eye Introduces Innovative Way to Steam Vegetables Perfectly - New Product Steams Right in the Bag

ROCHESTER, N.Y., March 1 /PRNewswire/ -- Thanks to Clarence Birdseye, frozen foods were introduced to retail customers over 75 years ago....

Nov 14, 2005, 00:00 ET

Birds Eye Delivers Break-Through Innovation With Two Product Introductions

ROCHESTER, N.Y., Nov. 14 /PRNewswire/ -- Innovation and creativity are the underlying "ingredients" and inspiration for two new premium frozen...

Sep 23, 2005, 01:00 ET

Birds Eye Foods Announces Fiscal 2005 Results

ROCHESTER, N.Y., Sept. 23 /PRNewswire/ -- Birds Eye Foods, Inc., the nation's leader in manufacturing and marketing frozen vegetables, and a...

Sep 07, 2005, 01:00 ET

Veteran Food Executive Joins Birds Eye Foods as Chairman, President & Chief Executive Officer

ROCHESTER, N.Y., Sept. 7 /PRNewswire/-- Birds Eye Foods, the nation's leading branded frozen vegetable company, today announced that Neil...

Aug 25, 2005, 01:00 ET

Birds Eye Foods Announces Sale of Mexican Facility

ROCHESTER, N.Y., Aug. 25 /PRNewswire/ -- Birds Eye Foods, Inc., the nation's leader in manufacturing and marketing frozen vegetables and a major...

Feb 10, 2005, 00:00 ET

Inventors Hall of Fame Honors Frozen Food Innovator, Clarence Birdseye

ROCHESTER, N.Y., Feb. 10 /PRNewswire/ -- Clarence Birdseye single handedly created the frozen food industry and made it possible to eat farm...

Feb 07, 2005, 00:00 ET

Birds Eye Foods Announces Second Quarter Fiscal 2005 Results

ROCHESTER, N.Y., Feb. 7 /PRNewswire/ -- Birds Eye Foods, Inc., the nation's leader in frozen vegetables and a major processor of other food...

Jan 18, 2005, 00:00 ET

Birds Eye Foods Commits To Helping Americans Eat More Vegetables as Recommended by the Newly Revised Dietary Guidelines for Americans

ROCHESTER, N.Y., Jan. 18 /PRNewswire/ -- Upon reviewing the newly-revised Dietary Guidelines for Americans, Birds Eye Foods voiced its commitment...