News from bluecross blueshield of western new york A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Nov 12, 2014, 09:00 ET
Advertising campaign features appealing millennials

Blues Plan Customizes Exchange Portal

 Online problems marred the 2014 exchanges, but for a major Blues plan, the 2015 exchanges are all about a web site customized for millennials...

Nov 27, 2013, 09:50 ET
BlueCross BlueShield of WNY Reminds You to Maintain Don't Gain Over the Holiday Season.  (PRNewsFoto/BlueCross BlueShield of Western New York)

Start Now to Avoid Holiday Heft

 A leading national 'Blue' health insurance organization is taking an innovative and fresh approach to holiday stress and eating, with more...

May 09, 2013, 13:08 ET

BCBS Rolls Out Rates For Cost Savings 'align' Product

BlueCross BlueShield of Western New York today launched "align," a new health insurance product providing a physician-led, patient-centered model...

Nov 30, 2012, 11:29 ET
Alphonso O'Neil-White Elected Chairman, Blue Cross and Blue Shield Association Board of Directors.  (PRNewsFoto/BlueCross BlueShield of Western New York)

Alphonso O'Neil-White Elected Chairman, Blue Cross and Blue Shield Association Board of Directors

Alphonso O'Neil-White, president and CEO, BlueCross BlueShield of Western New York, has been elected chairman of the Blue Cross and Blue Shield...

Aug 15, 2011, 11:07 ET
BlueCross BlueShield of Western New York logo.  (PRNewsFoto/BlueCross BlueShield of Western New York)

Walk, Run, Shimmy, Shake: BlueCross BlueShield Healthy Flash Mob Demonstrates That's "All It Takes"

Do one thing; it's all it takes. This is the theme of BlueCross BlueShield of Western New York's innovative healthy flash mob that performed at...

Jun 09, 2010, 09:30 ET

BlueCross BlueShield of Western New York/BlueShield of Northeastern New York Launch Online Care as a Cornerstone for Health Care Reform

Today at the American Health Insurance Plans' (AHIP) industry conference, BlueCross BlueShield of Western New York (BCBSWNY) and BlueShield of...

Mar 07, 2006, 00:00 ET

BlueCross BlueShield Funds $5 Million / 5-Year University at Buffalo Research and Treatment Program for the Severely Obese

BUFFALO, N.Y., March 7 /PRNewswire/ -- BlueCross BlueShield of Western New York and the University at Buffalo's (UB) School of Public Health and...