News from Brand Affinity Technologies A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Sep 05, 2013, 06:00 ET Brand Affinity Technologies Teams Up With the University of Southern California as Fan Engagement Partner for Trojan Football Games

 Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced an exclusive...


May 02, 2012, 06:00 ET Brand Affinity Technologies Secures New Financing Round Of $7.5 Million to Fuel Growth for Celebrity Endorsement Business and Fantapper Consumer Platform

 Brand Affinity Technologies (BAT), the company reinventing celebrity endorsement and consumer engagement, has closed a $7.5 million Series D...


Dec 01, 2011, 09:00 ET Kansas City Chiefs Tamba Hali Secures Top Spot on 'Rising Sports Stars' Ranking

 Defensive lineman for the Kansas City Chiefs Tamba Hali, or better known to fans as TambaHawk, has earned the top spot on Brand...


Nov 01, 2011, 15:02 ET St. Louis Cardinals' and World Series MVP David Freese Named November's Top Rising Sports Star

St. Louis Cardinals' third baseman David Freese has earned the top spot on Brand Affinity Technologies' monthly ranking of Rising Sports Stars...


Sep 01, 2011, 08:30 ET Dallas Cowboys' Felix Jones Secures Number-One Spot on September Rising Sports Stars Ranking

The lockout may have worked to Felix Jones' advantage- lighter, faster and stronger, the first-year Dallas Cowboys running back has put on quite...


Aug 01, 2011, 10:00 ET U.S. National Soccer Team's Lauren Cheney Named August's Top Rising Sports Star

Captivating fans across the country with a brilliant performance in the FIFA Women's World Cup Championship, Lauren Cheney has been named the top...


Jun 14, 2011, 10:00 ET Peter Facinelli Launches #ifiwereaVampire Campaign to Raise Funds for Alex's Lemonade Stand Foundation

Actor Peter Facinelli, star of THE TWILIGHT SAGA and "Nurse Jackie," has launched a new effort to raise funds for Alex's Lemonade Stand Foundation...


Jun 07, 2011, 15:00 ET Brand Affinity Technologies and United Talent Agency Partner to Help Celebrities Speak Directly to Fans Whenever and Wherever Their Digital Content Appears

Brand Affinity Technologies (BAT), the leader in celebrity-driven digital endorsement marketing, and United Talent Agency (UTA) have partnered in a...


May 02, 2011, 09:00 ET Hot-Hitting Andre Ethier Tops May List of Rising Sports Stars

Los Angeles Dodgers slugger Andre Ethier, whose bat has been on fire since opening day, has earned the top spot on the list of Rising Sports Stars...


Apr 01, 2011, 08:30 ET Spring Training Powerhouse Hitter, Michael Morse, Named #1 MLB "Rising Sports Star"

Washington Nationals' left fielder Michael Morse has earned the top spot on Brand Affinity Technology's monthly list of Rising Sports Stars....


Mar 18, 2011, 11:00 ET BAT Founders Win Excellence in Entrepreneurship Award

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, today announced that Ryan Steelberg, CEO, and Chad...


Mar 10, 2011, 08:30 ET New Research: Social Media Ad Performance Surges with Celebrity

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has released findings from its study of social...


Feb 01, 2011, 08:30 ET Pittsburgh Steelers' William Gay Tops February List of Top Ten Rising Sports Stars

Pittsburgh Steelers' cornerback William Gay has earned the top spot on the list of Rising Sports Stars to watch in the month of February. In the...


Feb 01, 2011, 08:00 ET Celebrity Social Media Campaigns Go Live With @BAT

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has launched @BAT, the social media extension of...


Jan 03, 2011, 08:30 ET Green Bay Packers' John Kuhn Tops January List of Top Ten Rising Sports Stars

Green Bay Packers' running back John Kuhn has earned the top spot on the list of Rising Sports Stars to watch in the month of January. Kuhn scored...


Dec 01, 2010, 08:30 ET Dallas Cowboys' Bryan McCann Tops December List of Rising Sports Stars

IRVINE, Calif., Dec. 1, 2010 /PRNewswire/ -- Dallas Cowboys rookie Bryan McCann tops the list of Rising Sports Stars to watch in the month of...


Nov 16, 2010, 09:30 ET Brand Affinity Technologies Acquires Celebrity App Company Fantapper

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has acquired Fantapper (www.fantapper.com), a...


Nov 01, 2010, 08:30 ET Cleveland Browns' David Bowens Tops November List of Rising Sports Stars

IRVINE, Calif., Nov. 1, 2010 /PRNewswire/ -- Cleveland Browns linebacker, David Bowens, tops the list of Rising Sports Stars to watch in the month...


Oct 20, 2010, 08:00 ET PepsiCo Partners with BAT for Celebrity Intel and Online Consumer Engagement

PepsiCo, Inc. and Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, are working together on new...


Oct 13, 2010, 08:30 ET Hass Avocado Board Launches Cross-Media Ad Campaign Featuring Football Great John Lynch

The Hass Avocado Board has launched a major ad campaign designed to spotlight avocados as the perfect food for college football fans.  At the...


Oct 12, 2010, 08:30 ET Deal with RCA/JIVE Brings Music Stars to BAT's Endorsement Platform

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has signed a deal with RCA/JIVE Label Group, a...


Sep 01, 2010, 10:00 ET New York Giants' Victor Cruz Tops September List of Rising Sports Stars

New York Giants rookie wide receiver, Victor Cruz, tops the list of Rising Sports Stars to watch in the month of September.  The list ranks...


Aug 24, 2010, 08:30 ET Brand Affinity Technologies Raises $20 Million for Celebrity Endorsement and Engagement Business

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has closed a $20 million Series C round led by...


Aug 18, 2010, 08:30 ET Sports and Celeb Websites Go Live with Interactive Content Experience

Sports and celebrity websites FantasyFootball.com, Rotowire.com, Hollywoodrag.com, PathToTheDraft.com, SportsAgentBlog.com, and usfutblog.com...


Aug 10, 2010, 11:00 ET Brand Affinity Technologies Selected as AlwaysOn Global 250 Winner

Brand Affinity Technologies (BAT) has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250...