News from brand affinity technologies A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 05, 2013, 06:00 ET

Brand Affinity Technologies Teams Up With the University of Southern California as Fan Engagement Partner for Trojan Football Games

 Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced an exclusive...

Apr 25, 2013, 06:00 ET

Brand Affinity Technologies Announces Exclusive AEG Events Partnership

Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced an exclusive events...

May 02, 2012, 06:00 ET

Brand Affinity Technologies Secures New Financing Round Of $7.5 Million to Fuel Growth for Celebrity Endorsement Business and Fantapper Consumer Platform

 Brand Affinity Technologies (BAT), the company reinventing celebrity endorsement and consumer engagement, has closed a $7.5 million Series D...

Feb 01, 2012, 09:00 ET

Boston Bruins' Zdeno Chara Takes Top Spot On February's Rising Star Rankings

Boston Bruins defenseman Zdeno Chara has earned the top spot on Brand Affinity Technologies' monthly ranking of Rising Sports Stars, which...

Jan 06, 2012, 09:00 ET

New York Giants' Jason Pierre-Paul Takes Top Spot on Monthly Rising Star Rankings

Defensive end Jason Pierre-Paul, or better known to fans as JPP, has earned the top spot on Brand Affinity Technologies' monthly ranking...

Dec 06, 2011, 09:00 ET

Brand Affinity Technologies (BAT) & Major League Baseball Players Association (MLBPA) Announce Groundbreaking License Agreement

 Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, announced today they have signed a...

Dec 01, 2011, 09:00 ET

Kansas City Chiefs Tamba Hali Secures Top Spot on 'Rising Sports Stars' Ranking

 Defensive lineman for the Kansas City Chiefs Tamba Hali, or better known to fans as TambaHawk, has earned the top spot on Brand...

Nov 01, 2011, 15:02 ET

St. Louis Cardinals' and World Series MVP David Freese Named November's Top Rising Sports Star

St. Louis Cardinals' third baseman David Freese has earned the top spot on Brand Affinity Technologies' monthly ranking of Rising Sports Stars...

Oct 03, 2011, 08:30 ET

Oakland Raiders' Darren McFadden Named #1 NFL Rising Sports Star

 Oakland Raiders running back Darren McFadden has earned the top spot on Brand Affinity Technologies' monthly ranking of Rising Sports Stars....

Sep 01, 2011, 08:30 ET

Dallas Cowboys' Felix Jones Secures Number-One Spot on September Rising Sports Stars Ranking

The lockout may have worked to Felix Jones' advantage- lighter, faster and stronger, the first-year Dallas Cowboys running back has put on quite...

Aug 01, 2011, 10:00 ET

U.S. National Soccer Team's Lauren Cheney Named August's Top Rising Sports Star

Captivating fans across the country with a brilliant performance in the FIFA Women's World Cup Championship, Lauren Cheney has been named the top...

Jul 18, 2011, 11:30 ET

Drew Brees Partners with Fantapper to Launch #ifiwereaQB Social Media Contest

Football star Drew Brees, MVP of Super Bowl XLIV and quarterback for the New Orleans Saints, has launched a new social media campaign that lets...

Jul 01, 2011, 08:30 ET

U.S. Open Champion Rory McIlroy Named July's Top Rising Sports Star

With a U.S. Open championship trophy in hand, golfer Rory McIlroy has been named the top Rising Sports Star to watch in the month of July. McIlroy...

Jun 14, 2011, 10:00 ET

Peter Facinelli Launches #ifiwereaVampire Campaign to Raise Funds for Alex's Lemonade Stand Foundation

Actor Peter Facinelli, star of THE TWILIGHT SAGA and "Nurse Jackie," has launched a new effort to raise funds for Alex's Lemonade Stand Foundation...

Jun 07, 2011, 15:00 ET

Brand Affinity Technologies and United Talent Agency Partner to Help Celebrities Speak Directly to Fans Whenever and Wherever Their Digital Content Appears

Brand Affinity Technologies (BAT), the leader in celebrity-driven digital endorsement marketing, and United Talent Agency (UTA) have partnered in a...

Jun 01, 2011, 08:30 ET

Vancouver Canucks' Kevin Bieksa Tops June Ranking of Rising Sports Stars

As hockey fans prepare for the first game of the Stanley Cup finals, Vancouver Canucks defenseman Kevin Bieksa has been named the top Rising Sports...

May 02, 2011, 09:00 ET

Hot-Hitting Andre Ethier Tops May List of Rising Sports Stars

Los Angeles Dodgers slugger Andre Ethier, whose bat has been on fire since opening day, has earned the top spot on the list of Rising Sports Stars...

Apr 01, 2011, 08:30 ET

Spring Training Powerhouse Hitter, Michael Morse, Named #1 MLB "Rising Sports Star"

Washington Nationals' left fielder Michael Morse has earned the top spot on Brand Affinity Technology's monthly list of Rising Sports Stars....

Mar 18, 2011, 11:00 ET

BAT Founders Win Excellence in Entrepreneurship Award

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, today announced that Ryan Steelberg, CEO, and Chad...

Mar 10, 2011, 08:30 ET

New Research: Social Media Ad Performance Surges with Celebrity

Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has released findings from its study of social...