News from Branding Brand A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jul 11, 2017, 09:18 ET Shoppers Choose Target and Walmart Over Amazon for Back-to-School

Shopper preferences have shifted ahead of this year's back-to-school season, according to a new consumer survey by retail app platform, Branding...


Jun 20, 2017, 14:21 ET Retailers Create Augmented Reality Shopping Experiences with ARKit and Branding Brand

More retailers can now give digital shoppers the option to try before they buy. Leading retail app platform, Branding Brand is leveraging the...


Jun 13, 2017, 13:28 ET Branding Brand, Yext Integration Helps Retailers Drive Traffic and Dollars to Stores

Retailers no longer need to worry if their business information is accurate everywhere customers are looking. A new partnership between digital...


Jun 06, 2017, 16:38 ET Survey: No New iPhone Yet, Consumers Say That's Ok

Apple made no mention of a new iPhone at its Worldwide Developers Conference (WWDC) keynote, and it doesn't seem to matter to consumers....


May 09, 2017, 12:19 ET Apple Pay Sees Double-digit Growth, Ties With PayPal

Retail purchases made with Apple Pay are growing, and consumers say it's tied with PayPal as their preferred mobile payment system, according to...


Mar 06, 2017, 13:38 ET Survey: Amazon weaknesses are opportunities for retailers

Are Amazon's deficiencies inadvertently creating a blueprint retailers can use to succeed? Amazon shoppers say they would buy from other retailers...


Dec 01, 2016, 15:21 ET Holiday Shopping 2016: Mobile Wins and Black Friday Goes Digital

Fake app concerns aside, mobile shopping had its best Thanksgiving weekend in history. And, for the first time ever, Black Friday online sales...


Oct 13, 2016, 11:17 ET Survey: Google Pixel Takes a Bite Out of Samsung's Declining Consumer Base

The fall of the Galaxy Note7 has Samsung's smartphone customers seeking new brands. Now, 40% of current Samsung consumers say they won't buy...


Sep 23, 2016, 12:48 ET Survey: Samsung Consumer Confidence Down Following Galaxy Note7 Recall

 The Galaxy Note7 recall put a dent in Samsung consumer confidence, with 34% of current customers saying they won't buy another smartphone from...


Aug 30, 2016, 12:59 ET Survey: iPhone Consumers Split on Upgrading, Excitement Grows for Apple Inc.'s September Announcement

Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.'s Special Event on...


Jul 19, 2016, 11:37 ET Survey: Millennials Prefer Shopping Online for Back-to-School

 Not wearing pants and dodging personal interactions are among the reasons young millennials (ages 18-24) are shopping online for their...


Jun 16, 2016, 15:38 ET Branding Brand Consumer Survey: How to Get People to Download and Use Your App

 According to a new mobile consumer survey, 80% of shoppers have discovered a retailer's app on Facebook, and they'll try it at least...


Jun 08, 2016, 11:24 ET Branding Brand Acquires Waysay to Expand its Retail App Platform

 Branding Brand, the world's leading mobile commerce and engagement platform for retailer apps, today announced its acquisition of Waysay, a...


Mar 08, 2016, 10:01 ET Consumer Survey: Millennials Holding out, Boomers not Compelled to buy next iPhone

 Loyal Apple consumers across generations aren't excited about a 4-inch iPhone, which is expected to go on sale following Apple Inc.'s...


Jan 14, 2016, 12:56 ET Branding Brand Ranks Highest in Consumer Facing Mobile Web and Mobile Apps Evaluation Criteria By Global Independent Research Firm

 Branding Brand, the world's largest mobile commerce platform provider, today announced it has been named a leader in Forrester Research,...


Dec 04, 2015, 08:26 ET Report: The Cyber Five 2015

 America's holiday kickoff was more mobile than ever. Branding Brand has the insights in its new report analyzing over 44 million customer...


Dec 01, 2015, 15:49 ET Cyber Monday 2015: iPhone and iPad Shoppers Generated 79% of Mobile Revenue

 Many customers waited out the record-smashing weekend to jump online for Cyber Monday deals -- with more people than ever reaching for their...


Nov 28, 2015, 14:32 ET Black Friday 2015: Smartphones Generated 20% of all Online Revenue [Infographic]

 America's five-day shopping spree continued on Black Friday with smartphone shoppers generating 20% of total online revenue, a 46%...


Nov 27, 2015, 16:27 ET Thanksgiving 2015: Smartphone Shoppers made up half of all Online Visits [Infographic]

 Digital shoppers spent less time worrying about which stores were open on Thanksgiving, and more time shopping on their phones and tablets....


Dec 02, 2014, 21:57 ET Ohio, Indiana, and West Virginia Top the Chart for Cyber Monday Mobile Shopping

 Consumers in Ohio, Indiana, West Virginia, Louisiana, and South Dakota know a good Cyber Monday deal when they see one. Retail's largest...


Nov 29, 2014, 18:43 ET One-third of Black Friday Online Revenue Was Mobile

 Retail's largest mobile commerce platform provider, Branding Brand, today released the results of its Mobile Commerce Index (MCI) for Black...


Nov 28, 2014, 19:03 ET Three out of Five Online Shoppers Were Mobile on Thanksgiving

 This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from...


Sep 08, 2014, 06:00 ET Retail's new mobile majority: online shoppers primarily interact with brands via smartphones, tablets

 Online shopping has reached a mobile tipping point. For the first time ever, according to Branding Brand's Mobile Commerce Index report, the...


Aug 05, 2014, 12:41 ET Mobile Commerce Index Reports Smartphone-Generated Retail Revenue Up 97.6%, July 2014 vs. 2013

 Branding Brand, the leading mobile commerce platform of top-grossing retailers, today released the results of its Mobile Commerce Index for...


Jul 08, 2014, 16:03 ET June 2014 Study Shows 110.2% Increase in Retail Revenue Resulting from Smartphone-Generated Visits to Mobile-Optimized Websites vs. 2013

 Branding Brand, the leading mobile commerce provider  for the Nation's top-grossing retailers, today released its Mobile Commerce Index...