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Nov 19, 2012, 18:38 ET
Given that 83 percent of consumers think it is important to read reviews before making a decision about banking or financial services, there is a good chance that a bank's prospective customers will be seeing the same reviews we've found online. Complexsearch.com looks at 10 top traditional and online banks to compare ratings with customer reviews and provide insight into how these reviews may affect the decision making process for prospective banking customers.  (PRNewsFoto/Complexsearch.com)

When It Comes to Acquiring New Bank Customers, Ratings Matter But Customer Reviews May Make the Difference

The bank you choose makes just as much of an impact on you as the car you drive, the phone you use, or the insurance you depend on. The banking...

Nov 15, 2012, 12:00 ET
Given that 83 percent of consumers think it is important to read reviews before making a decision about banking or financial services, there is a good chance that a bank's prospective customers will be seeing the same reviews we've found online. Complexsearch.com looks at 10 top traditional and online banks to compare ratings with customer reviews and provide insight into how these reviews may affect the decision making process for prospective banking customers.  (PRNewsFoto/Complexsearch.com)

When It Comes to Acquiring New Bank Customers, Ratings Matter But Customer Reviews May Make the Difference

The bank you choose makes just as much of an impact on you as the car you drive, the phone you use, or the insurance you depend on. The banking...