News from digital place-based advertising association (dpaa) A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Apr 14, 2014, 10:22 ET

Digital Place Based Media Revenue Growth Rate for 2013 Far Exceeds that of Overall U.S. Ad Industry

 The Digital Place Based Advertising Association (DPAA) announced today that the sector's 2013 revenue growth rate far exceeded that of the...

Apr 02, 2014, 11:28 ET

Digital Place Based Advertising Association to Hold 7th Annual Video Everywhere Summit on November 4 at Crowne Plaza Times Square in New York

The Digital Place Based Advertising Association (DPAA) announced today that its 7th annual Video Everywhere Summit will be held on Tuesday, Nov. 4...

Mar 31, 2014, 12:20 ET

Metropolitan Transportation Authority (MTA) Bolsters Digital Screen Initiative by Joining Digital Place-based Advertising Association

The Digital Place-based Advertising Association (DPAA) announced today that the Metropolitan Transportation Authority (MTA) has joined the...

Oct 22, 2013, 09:30 ET

DPAA Develops its First and Largest Multi-Network Campaign for an Advertiser

Landmark Tri State Ford Dealers Pilot Program Generates Positive Impact to Media Plan Details of the Digital Place-based Advertising...

Oct 02, 2013, 13:00 ET

Zoom Media's Francois de Gaspe Beaubien Named Chairman of Digital Place-Based Advertising Association

Outgoing Chairman Mike DiFranza Named Founding Chairman The Digital Place-Based Advertising Association (DPAA) announced today that Francois...

Oct 01, 2013, 10:46 ET

Award-Winning Media Critic and Author Ken Auletta to Speak at Digital Place-Based Advertising Association's Annual Summit on October 22

Will Discuss Today's Shifting Media Landscape and its Future    The Digital Place-Based Advertising Association (DPAA)...

Sep 25, 2013, 09:46 ET

Digital Place-Based Revenue Growth Outpaces All Other Media Sectors For First Half Of 2013

 The Digital Place-Based Advertising Association (DPAA) announced today that the sector's revenue growth rate for the first half of 2013...

Sep 11, 2013, 14:05 ET

Emmy Award-Winning Journalist Cat Greenleaf to Kick Off Digital Place-Based Advertising Association's Annual Summit on October 22

Host of 'USA Daytime' and the Emmy Award-Winning Series 'Talk Stoop with Cat Greenleaf' Will Welcome Attendees and Interview DPAA Head Barry Frey...

Aug 12, 2013, 11:57 ET

'Video Everywhere' Announced as Theme for Digital Place-based Advertising Association's Annual Summit on October 22

Initial Lineup of Speakers Announced The Digital Place-based Advertising Association (DPAA) announced today that the theme for its 6th annual...

May 21, 2013, 15:18 ET

Barry Frey Named President And CEO Of Digital Place-based Advertising Association

The Digital Place-based Advertising Association (DPAA) announced today that Barry Frey has been hired as the organization's new president and chief...

Mar 14, 2013, 13:14 ET

Susan Danaher Informs DPAA Board She Will Not Be Renewing Contract As President & CEO When It Expires On March 31

Will Continue to Work Closely with Organization as Advisor to Board of Directors The Digital Place-based Advertising Association (DPAA)...

Feb 14, 2013, 15:52 ET

DPAA to Hold 6th Annual Digital Media Summit on October 22 in NY

 The Digital Place-based Advertising Association (DPAA) announced today that its 6th annual Digital Media Summit will be held October 22 at...

Jan 24, 2013, 11:34 ET

Digital Place-based Advertising Association to Sponsor 4th Annual DPb Advertising Summit at Digital Signage Expo in Las Vegas

All-Day Event on February 26 Designed to Help Brand Marketers and Agencies Capitalize on Opportunities in Digital Place-based Media  The...

Oct 16, 2012, 10:00 ET

Media Industry Legend Ted Turner Honored at Digital Place-based Advertising Association's 5th Annual Digital Media Summit in New York

Recognized for Role in Helping to Launch First Digital Place-based Networks  Ted Turner, legendary media visionary, was honored...

Oct 09, 2012, 09:57 ET

Walmart's James Cordero Added to Opening Panel at Digital Place-Based Advertising Association's 5th Annual Digital Media Summit in New York on October 16

Joins Execs from Oppenheimer Funds, CMO Club, AdElevate and Energizer Personal Care on Session Moderated by David Verklin The Digital...

Oct 08, 2012, 15:47 ET

Digital Place-based Media Revenue Growth Rate Was Six Times That Of Total Measured Ad Spending For First Half Of 2012

The Digital Place-based Advertising Association (DPAA) announced today that the growth rate for the industry sector was six times that of total...

Oct 02, 2012, 10:41 ET

Additional Speakers/Presenters Announced for Digital Place-based Advertising Association's 5th Annual Digital Media Summit in New York on October 16

Jack in the Box Marketing Exec Joins Case Study Session Execs from Energizer Personal Care, AdElevate and CMO Club to Participate in...

Sep 10, 2012, 13:38 ET

Alan Schulman, Chief Creative Officer, SapientNitro, to Keynote Digital Place-based Advertising Association's 5th Annual Digital Media Summit in New York on October 16

Agenda and Preliminary Speaker Roster Announced Registration Opens with Attendance Projected to Increase by 25% to 500+ The Digital...

Aug 13, 2012, 10:35 ET

Study by Digital Place-based Advertising Association Reveals Dramatic Increase in Funds Being Moved from Digital and Online Budgets into DPb Media

94% of Responding Strategic Media Planners Say They Intend to Include Digital Place-based Media in 2013 Ad Plans  A new survey of...

Jun 20, 2012, 14:20 ET

Digital Place-based Advertising Association Becomes First Trade Group to Subscribe to USA TouchPoints™

Syndicated Service's Data to Bolster DPAA's Ability to Demonstrate Value of Digital Place-based Media The Digital Place-based Advertising...