News from direct marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Mar 09, 2014, 21:35 ET

DMA Statement: 60 Minutes Broadcast Unnecessarily Frightens Consumers

The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in...

Oct 14, 2013, 10:00 ET

DMA Announces Groundbreaking Economic Study On Value Of Data At DMA2013

Data-Driven Marketing Economy adds $156 Billion in Revenue to the U.S. Economy, Fuels More than 675,000 Jobs in U.S. The Data-Driven Marketing...

Sep 04, 2013, 14:30 ET

DMA Appoints Peggy Hudson Senior Vice President, Government Affairs

NEW YORK, Sept. 4, 2013 /PRNewswire-USNewswire/ -- The Direct Marketing Association (DMA), the world's largest trade association...

Jul 16, 2013, 16:29 ET

Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

 The American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation...

Jan 10, 2013, 16:04 ET

California Mobile Privacy Guidelines Don't Speak for Internet Community

Leading Internet associations criticize California AG for lack of buy-in and process on critical policy issue A coalition of the nation's...

Jan 10, 2013, 12:06 ET
Linda A. Woolley Takes Helm at Direct Marketing Association (DMA) as President & CEO.  (PRNewsFoto/Direct Marketing Association)

Linda A. Woolley Takes DMA Helm as President and CEO

 The Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven...

Oct 15, 2012, 12:56 ET

DMA Announces Data-Driven Marketing Institute During DMA2012 Opening Keynote

Ground-Breaking Initiative 'Sets the Record Straight' on the Benefits of Data-Driven Marketing  The Direct Marketing Association's (DMA)...

Oct 02, 2012, 08:50 ET

DMA Appoints Stephanie Miller Vice President, Member Relations

Newly-Created Position Champions Marketers; Provides Deeper Engagement The Direct Marketing Association (DMA), the world's largest trade...

Aug 13, 2012, 13:30 ET

DMA Responds to Congressional Probe Aimed at Marketing Data

The Direct Marketing Association (DMA) today responded to members of Congress who have queried nine companies they labeled "data brokers" about...

Jan 19, 2012, 10:34 ET

DMA Seeks Sizzling Marketing Stories

  Proposals Sought for Top New Conference  Are you a marketing trail-blazer with a great story to tell?  Are you on the...

Dec 12, 2011, 12:30 ET

DMA Appoints David Evans Senior Vice President, Content & Experience

  Underscores Organization's Influence Across Global Marketplace  The Direct Marketing Association (DMA), the world's largest...

Sep 08, 2011, 11:00 ET

DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley

Appoints Alexandra Morehouse, Award Winning Executive, to Lead Operation The Direct Marketing Association (DMA), in collaboration with a...

Sep 05, 2010, 12:00 ET
DMA Releases Quarterly Business Review (QBR) for Q2 2010.  (PRNewsFoto/Direct Marketing Association, Inc.)

DMA Releases Quarterly Business Review (QBR) for Q2 2010

The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the second quarter of 2010. DMA partnered with...

Jul 26, 2010, 11:21 ET
Lawrence M. Kimmel, Chief Executive Officer, Direct Marketing Association (DMA). (PRNewsFoto/Direct Marketing Association)

Direct Marketing Association Announces New Chief Executive Officer

The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced...

Jul 29, 2009, 13:00 ET

Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'

The Direct Marketing Association (DMA) today unveiled its "DMA Certified Marketing Professional" program, a first of its kind global standard for...

Apr 10, 2009, 13:45 ET

UPDATE: 2009 Arrow Award Winners!

Update includes clarification of Award-Winning Companies The Direct Marketing Association of St. Louis announced today the winners of its 2009...

Apr 08, 2009, 17:09 ET

2009 Arrow Award Winners!

The Direct Marketing Association of St. Louis announced today the winners of its 2009 Arrow Awards Competition. This competition is celebrating 20...

Aug 13, 2008, 01:00 ET

DMANF Recognizes Operation Smile as 2008 Nonprofit Organization of the Year

NEW YORK, Aug. 13 /PRNewswire-USNewswire/ -- The Direct Marketing Association's Nonprofit Federation (DMANF) today announced that Operation...

Aug 06, 2008, 01:00 ET

Forest Ethics Report Could Help Clear Cut Jobs

NEW YORK, Aug. 6 /PRNewswire/ -- The Direct Marketing Association issued the following statement in response to a report released by Forest...

Jan 08, 2008, 00:00 ET

Direct Marketing Association (DMA) Unveils Free Online Service

NEW YORK, Jan. 8 /PRNewswire-USNewswire/ -- The Direct Marketing Association (DMA) today announced plans to enhance DMAChoice, with the latest...