News from EcoTools A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 29, 2015, 08:01 ET
EcoTools Ultimate Air Dryer Hair Brush

Simplify Your Fall Beauty Routine With EcoTools®

EcoTools, a leader in eco-conscious beauty, introduces a new quick and easy makeup and hair look for fall as part of its...

Jun 12, 2015, 08:01 ET
The new EcoTools Angled Kabuki Brush is the largest and softest brush in the EcoTools line. It's ideal for adding definition and glow to your face, neck, decolletage and shoulders with a sweep of bronzer or powder.

Get Glowing This Summer With EcoTools®

 EcoTools, a leader in eco-conscious beauty, introduces Summer Glow, the season's hottest makeup and hair look, with easy-to-follow...

Apr 01, 2015, 08:07 ET
EcoTools is donating $1.00 from every Complexion Collection brush sold, up to $100,000, to Global Green USA, a national non-profit organization dedicated to green urbanism, resiliency, and ensuring a sustainable future.

Sophia Bush Teams with EcoTools® to Share Ways to Go Green and Give Back this Earth Month

 Actress and advocate, Sophia Bush, together with EcoTools, are encouraging individuals to make a small change in their routine each day, that...

Mar 17, 2015, 08:02 ET
Revolutionize your beauty routine with the EcoTools Complexion Collection, a makeup-skincare hybrid line. Combining science and beauty, the collection is designed with specific cuts for enhanced performance to maximize natural beauty and aid in common skincare concerns, like fine lines, dark circles and oily skin.

Beautifully Fresh Styles For Spring From EcoTools®

 EcoTools, a leader in eco-conscious beauty, introduces a new makeup and hair look for Spring as part of its "Looks You Love" series. The...

Feb 05, 2015, 13:07 ET
You don't have to hit the town to make your Valentine's Day or date night special. Instead, try having a romantic night in while looking especially glamorous. Think voluminous hair, perfect skin, flirty lashes, and a girly glow for a look that's simply irresistible. Find tips on how to achieve this romantic look at

Create a Makeup Look that Turns Heads this Valentine's Day

Celebrate love this Valentine's Day with a romantic night at home, a dinner date with a new sweetheart or a night out with your girlfriends. No...

Jan 15, 2015, 11:47 ET
EcoTools(R) Earth-Friendly Beauty

EcoTools® Introduces 2015 Collection for a Gorgeous New Year

 EcoTools, a leader in earth-conscious beauty, introduces several new products for 2015. From super soft makeup brushes that maximize natural...

Oct 23, 2014, 09:03 ET

Trick Or Treat: Share Your Best Glamorous Or Ghoulish Look

Halloween is known for haunted houses, scary movies, sweet treats and of course, costumes. For those who love makeup, there is no better time to...

Jul 29, 2014, 09:02 ET
EcoTools new line of eco-conscious hair brushes dry hair 20 percent faster for less heat damage and quicker prep time. Choose between five styles to upgrade your hair routine. Visit for more information and styling tips. (PRNewsFoto/EcoTools)

Head Of The Class Hairstyles For Back-To-School

 Whether you're heading to high school, moving into your college dorm or prepping for the year's first parent-teacher meeting, the beginning of...

Apr 02, 2014, 09:00 ET

EcoTools® Gives Fans A Chance To Get Gorgeous And Give Back This Earth Month

 Today, EcoTools®, a Paris Presents Incorporated brand and a leader in eco-conscious beauty and bath accessories, launched its annual give...

Mar 20, 2014, 09:03 ET
EcoTools Beauty Team.  (PRNewsFoto/EcoTools)

Get Eco-Chic With Tips And Tricks From The EcoTools® Beauty Team

Get Eco-Chic With Tips And Tricks From The EcoTools® Beauty Team /* Style Definitions...

Feb 25, 2014, 09:07 ET

Beauty Tips to Beat the Cold

Winter can notoriously wreak havoc on skin and hair, but a few easy adjustments to your beauty routine can help you look and feel great on even the...

Oct 01, 2013, 08:02 ET

Go Glam This Halloween with Beautiful Lash Looks from EcoTools ®

 With so many spooky things related to Halloween, your beauty routine shouldn't be one of them. This October 31, EcoTools®, a leader in...

Aug 15, 2013, 08:05 ET

Brush Up On The ABC's Of Beauty

The prospect of a new school year brings the promise of a fresh, new start.  Whether headed to high school, college or the carpool lane to...

Apr 04, 2013, 09:30 ET
EcoTools, a leader in eco-conscious beauty and bath accessories, launches the Living Beautifully Project. During the month of April, $1 from each purchase order made on will be added to a total donation of up to $100,000 made to non-profit organizations that go above and beyond to improve their communities and honor the "live beautifully" philosophy of the brand.  (PRNewsFoto/EcoTools)

EcoTools® Celebrates Earth Month With New Charitable Platform

 This Earth Month, EcoTools®, a Paris Presents Incorporated brand and a leader in eco-conscious beauty and bath accessories, is proud to...

Mar 25, 2013, 14:26 ET
Beauty Secrets (un)Earthed -- a survey, conducted by EcoTools(R), a leader in eco-friendly beauty and bath products, explored how and why women wear makeup, their must-have items and how the latest trends influence their regimen.  (PRNewsFoto/EcoTools)

EcoTools® Reveals Women's Beauty Secrets To Look And Feel Their Best

Women have always had a strong connection to cosmetics, and a recent survey reveals why makeup is here to stay. First it was Cleopatra's...

Nov 15, 2012, 09:03 ET

EcoTools® Black Friday Beauty Recovery

During the frenzied holiday shopping season, it's easy to put self-pampering on the back burner. But after the busiest shopping day of the year,...

Sep 05, 2012, 08:01 ET
Get an on trend jewel-toned eye for fall with EcoTools, available at Walgreens.  (PRNewsFoto/EcoTools)

Fall Into A Beautiful New Makeup Routine

 The fall is the perfect time to try out a new makeup style. Just in time for the seasons changing, earth-friendly beauty products leader...

Aug 01, 2012, 11:46 ET

EcoTools® Gives Consumers Chance To Select Charitable Contribution

 EcoTools®, a Paris Presents Incorporated brand and a leader in eco-conscious personal care products, is pleased to announce the results...

Sep 08, 2011, 09:15 ET

A Backstage Pass to Earth-Friendly Beauty

Proving runway beauty is not only accessible, but eco-friendly, too, EcoTools – the innovators in eco-conscious beauty – invites...

Aug 09, 2011, 12:23 ET

EcoTools Gives Back

Living a more beautiful life while giving back is what EcoTools® is all about.  In July 2011, for the first time ever, EcoTools®, a...