News from ekmresponse A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Oct 04, 2012, 21:56 ET

Think carefully about email re-engagement, says ekmResponse

Knowing your customer base and the reasons why it's drawn to your brand is important before implementing any email marketing re-engagement...

Oct 03, 2012, 23:57 ET

Your Job Isn't Done When A Customer Presses The 'Buy Now' Button

Online transactions are so easy that it's simple to believe that, as soon as a customer has pressed the 'buy now' button on your website, they're...