News from eric mower associates A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 10, 2013, 14:00 ET

Eric Mower + Associates Launches EMA Energy + Sustainability Specialty Group

Integrated marketing agency Eric Mower + Associates has launched EMA Energy + Sustainability. This new specialty group leverages the agency's...

May 07, 2013, 10:15 ET

New Survey Says First-Time Expectant Moms Expect Mother's Day Gifts

 With Mother's Day just a few days away, a new survey conducted by EMA New Moms, a specialty group at Eric Mower + Associates, suggests that...

Apr 15, 2013, 14:12 ET

Smartphone Use by Contractors on the Jobsite Jumps 35% in Past Year

 Contractors' use of smartphones while on the job jumped 35% from last year, according to new research from EMA Contractors, a specialty group...

Apr 08, 2013, 16:28 ET

EMA Selects Rosie as First Market Ready Award Winner

Eric Mower + Associates has selected Ithaca-based software startup Rosie Applications Inc., creators of a predictive online platform for grocery...

Jan 30, 2013, 14:30 ET

Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making

 When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with...

Nov 16, 2012, 11:43 ET
One of the ads in the "Valve Animals" campaign that was named "Best of Show" at BtoB magazine's Best Creative Awards competition.  (PRNewsFoto/Eric Mower + Associates)

EMA and GE Energy Take Top Honors, Win 'Best of Show' at BtoB Best Awards

 A global ad campaign created by Eric Mower + Associates for GE Energy's Masoneilan and Consolidated valve solutions took top honors yesterday...

Oct 23, 2012, 13:30 ET
New moms represent $16 billion in consumer purchasing power.  (PRNewsFoto/Eric Mower + Associates)

Brands Take Note: First-Time Moms Offer $16 Billion in Purchasing Power

 First-time moms represent $16 billion in spending power. New research from Eric Mower + Associates' New Moms Group says that the time for...

Aug 14, 2012, 11:00 ET

Beyond Brand Name: How to Get Contractors to Adopt New Products

 Professional contractors are brand loyalists who purchase tools and building supplies based on brands they know and trust, according to...

Aug 06, 2012, 13:15 ET

Four EMA Partners Named Who's Who in Shopper Marketing

 Shopper Marketing magazine has named Virginia Bates, Dave Bulger, Sandy Gingerich and Rob Neiler from Eric Mower + Associates to its 2012...

Jul 17, 2012, 14:04 ET
Chris Steenstra, Managing Partner, Group B2B, Eric Mower + Associates.  (PRNewsFoto/Eric Mower + Associates)

EMA's Chris Steenstra Named a Who's Who in B-to-B Marketing

 BtoB magazine has named Chris Steenstra, managing partner and co-leader of Group B2B at Eric Mower + Associates, as a business-to-business...

Feb 08, 2012, 09:30 ET

Big-Box Retailers Not Just for DIYers, says EMA Survey

A national research study conducted by Eric Mower + Associates' Contractor Insight specialty reveals that contractors make nearly half of their...

Jan 23, 2012, 13:44 ET
Contractors and trade professionals are relying on smartphones and other mobile technology like laptops and tablets to assist in purchase decision-making, according to a national research study conducted by Eric Mower + Associates Group B2B.  (PRNewsFoto/Eric Mower + Associates)

Study Says Contractors Go Mobile to Make Purchase Decisions

 Contractors and trade professionals are relying on smartphones and other mobile technology like laptops and tablets to assist in...

Jan 17, 2012, 13:35 ET

Strata-G Communications Combines With Eric Mower + Associates

In a move that expands the reach of one of the nation's largest independent marketing agencies into the Midwest, Eric Mower + Associates and...

Nov 28, 2011, 15:22 ET

Shopping Habits are First to Change for New Moms

Every day, 4,400 women in the United States discover that they're going to become a mom for the first time. As a woman nears motherhood and becomes...

Nov 03, 2011, 15:30 ET

EMA Named Agency of Record for Sun Chemical

 Eric Mower and Associates has been named agency of record for Sun Chemical, the world's largest producer of printing inks and...

Jun 15, 2010, 18:37 ET

EMA Ads for Nucor Steel Make BtoB's Top Creative of the Decade

Ads created by Eric Mower and Associates (EMA) for steel manufacturer Nucor Corp. are recognized among the "Top Creative of the Decade" by BtoB...

Jun 02, 2010, 20:57 ET

EMA's John Favalo Receives Crain Award for B-to-B Marketing Excellence

John Favalo, Managing Partner for Group B2B at Eric Mower and Associates (EMA), received the prestigious G.D. Crain Award at the 2010 National...

Jun 17, 2009, 10:35 ET

PROMO Ranks Eric Mower and Associates #8 Among Top Retail Agencies in the Nation

Firm also jumps six spots in 'PROMO 100' list PROMO Magazine recently ranked Eric Mower and Associates (EMA) number eight among the top retail...

Apr 23, 2008, 01:00 ET

Nucor Ranked as America's Largest Steelmaker

CHARLOTTE, N.C., April 23 /PRNewswire/ -- No company produces more steel in the United States than Nucor Corporation (NYSE: NUE), according to...

Nov 14, 2007, 00:00 ET

New Program Trains Plant and Facility Managers to Respond Properly During the First Hours of a Crisis

SYRACUSE, N.Y., Nov. 14 /PRNewswire/ -- Companies and organizations that operate plants or facilities in distant locations far from headquarters...

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