News from experian marketing services A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Dec 18, 2014, 13:30 ET
Experian Marketing Services.

As the Internet of Things goes mainstream during the 2014 holiday season, smart home devices will see the most growth

 Experian Marketing Services, a recognized leader in data-driven marketing, published a new report today that tracks the recent rise and...

Nov 20, 2014, 12:45 ET
Ashley Johnston, senior vice president, global marketing, Experian Marketing Services was recognized with a Gold Stevie Award for Woman of the Year in marketing at the 2014 Stevie Awards for Women in Business. PICTURED (LEFT TO RIGHT): Michael Gallagher, president of the Stevie Awards and Ashley Johnston.

Experian Marketing Services executive named Woman of the Year at 2014 Stevie® Awards for Women in Business

 Experian Marketing Services' senior vice president of global marketing, Ashley Johnston, was named the winner of a Gold Stevie® Award for...

Nov 13, 2014, 13:10 ET
According to Experian Marketing Services,  marketers around the world will run more campaigns on Facebook than any other social network. Globally, 49 percent of marketers who run social-media campaigns will do so via organic Facebook posts, and 34 percent plan to use paid ads or boosted posts.

Global study by Experian Marketing Services reveals key marketing trends and predictions for 2014 holiday season

 Experian Marketing Services, a recognized leader in data-driven marketing, published a new research report today that reveals the key...

Oct 27, 2014, 14:10 ET
Experian Marketing Services.

Independent research firm concludes that email marketers are poised to be industry leaders in cross-channel marketing

According to a commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services, maturity in cross-channel marketing...

Oct 09, 2014, 15:30 ET
Experian's Marketing Sophistication Curve is a framework and road map that allows organizations to accurately assess the state of their marketing operations and identify the steps necessary for creating individualized marketing experiences around the customer. (PRNewsFoto/Experian)

Experian Marketing Services expands cross-channel consulting program with the launch of their Marketing Sophistication Curve(SM)

 According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to...

Sep 24, 2014, 15:45 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services launches identity-linkage engine for digital advertising industry to resolve data-quality and accuracy challenges

Experian Marketing Services, a recognized leader in data-driven marketing, today unveiled OmniView™, a persistent data-linkage technology...

Sep 15, 2014, 10:00 ET
Matthew Ball, global vice president, product marketing and Ashley Johnston, senior vice president, global marketing at Experian Marketing Services receive the 2014 People's Choice Stevie(R) Award for Favorite New Products at The 12th Annual American Business Awards in San Francisco, Calif., on Friday, Sept. 12. Experian Marketing Services was recognized for its global cross-channel marketing platform, the industry's first and only marketing platform built from the ground up to support coordinated and integrated cross-channel marketing. (PRNewsFoto/Experian Marketing Services)

Experian Marketing Services' cross-channel marketing platform is recognized with two awards at The American Business Awards

 Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing,...

Sep 03, 2014, 15:32 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Tim Howard discusses building his brand and the value of trusted business relationships at the Experian Marketing Services 2014 Client Summit

 Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a...

Aug 07, 2014, 14:19 ET
U.S. Men's National Soccer Team goalkeeper Tim Howard and Michael Strahan, co-host of LIVE with Kelly and Michael and Good Morning America, analyst for Fox NFL Sunday and pro football Hall of Famer, were among the speakers at Experian Marketing Services' 2014 Client Summit in Las Vegas July 23-25, 2014. Pictured left to right: Matt Seeley, president, North America, Experian Marketing Services; Tim Howard; Ashley Johnston, senior vice president of global marketing, Experian Marketing Services; Michael Strahan; Mike DeVico, group president, Experian Marketing Services. (PRNewsFoto/Experian Marketing Services)

Experian Marketing Services' 2014 Client Summit reinforces the need for authentic storytelling

 Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered...

Jul 24, 2014, 13:45 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services unveils comprehensive end-to-end marketing suite

Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today...

Jul 17, 2014, 11:10 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Tapjoy and Experian Marketing Services announce strategic partnership to unlock the power of audience-based targeting for mobile advertising

Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, and Experian Marketing Services, a global provider of...

Jul 09, 2014, 18:30 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services upholds its leadership position as the number one email marketing provider to more of the top ecommerce retailers in North America

Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, has once...

Jun 30, 2014, 14:10 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Millennials spend 14.5 hours in a typical week texting, talking and accessing social media on their smartphone -- more than any other generation

 Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, published...

Jun 26, 2014, 14:15 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services brings together marketing storytellers for 2014 Client Summit

 Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, today...

Jun 16, 2014, 15:52 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services honored with three Stevie Awards at the American Business Awards

 Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was...

Jun 12, 2014, 10:30 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Experian Marketing Services finds that personalized abandoned cart emails drive significantly higher revenues than promotional mailings

According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing,...

Jun 11, 2014, 13:10 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

U.S. World Cup fans watch TV "everywhere," but multitask

 World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing...

Jun 03, 2014, 16:53 ET

Serasa Experian Marketing Services lança plataforma inovadora para gestão de campanhas integradas de marketing

 A Serasa Experian Marketing Services lança no Brasil a inovadora plataforma CCMP – Cross-Channel Marketing Platform. A CCMP oferece...

May 29, 2014, 13:00 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

Affluents are far more likely to use smartphones for charity donations and food purchases compared with the average mobile user

 According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality...

Apr 21, 2014, 12:00 ET
Experian Marketing Services.  (PRNewsFoto/Experian)

"Cord-cutters" grew by 44 percent in the past four years, with 7.6 million households using high-speed Internet for streaming or downloading videos instead of traditional cable or satellite television

Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today published...