News from experian marketing services A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 03, 2016, 11:34 ET
Experian Marketing Services. (PRNewsFoto/Experian)

Gartner positions Experian Marketing Services as a Challenger in the 2016 Magic Quadrant for Digital Marketing Hubs

 Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, was positioned for the first...

Jan 20, 2016, 12:05 ET
Experian Marketing Services. (PRNewsFoto/Experian)

Email volume rose 25 percent year-over-year during the 2015 holiday season

 New findings from the 2015 holidays season were released by Experian Marketing Services a recognized leader in data-driven marketing and...

Jan 12, 2016, 14:50 ET
Experian Marketing Services.

Experian is the top Email Service Provider in The Marketer Quarterly's 2015 Email Marketing Awards

 Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, received top honors in...

Dec 23, 2015, 12:53 ET
New benchmark data from Experian shows that email engagement rates are improving despite significant increases in volume. According to Experian Marketing Services' Q3 2015 Email Benchmark Report, email volume rose 24.8 percent during Q3 2015 compared to Q4 2014, while engagement rates matched or were above those in Q3 2014.

New benchmark data shows positive trend: Email engagement rates are improving despite significant increases in volume

 New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that...

Nov 04, 2015, 14:14 ET
Experian Marketing Services.

Experian Marketing Services appoints digital-marketing veteran Bridget Bidlack to vice president of global product management

Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, has hired digital-marketing...

Oct 29, 2015, 13:00 ET
Experian Marketing Services.

The Movember Foundation launches its first mobile messaging program powered by The Experian Marketing Suite to help raise vital funds and awareness for men's health

 The Movember Foundation, the global charity raising funds and awareness for men's health, is expanding its participant communications program...

Oct 26, 2015, 13:32 ET
Experian Marketing Services.

Experian Marketing Services is named the top email technology provider to the largest retailers in North America

 Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, topped the list of email...

Sep 09, 2015, 14:56 ET
According to Experian Marketing Services' Q2 2015 Email Benchmark Report, email campaigns using the words "choice" or "choose" in the subject line are driving higher-than-average engagement and revenue rates.

Experian Marketing Services finds that email campaigns giving consumers choice deliver improved revenue outcomes for marketers

 New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that...

Jul 30, 2015, 14:55 ET
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Experian unveils extensive data and technology enhancements for Experian Marketing Suite

 Experian Marketing Services,  a recognized leader in cloud-based marketing technology, today unveiled a new, more predictive and...

Jul 29, 2015, 19:51 ET
Experian Marketing Services.

Experian Marketing Services cited as a Strong Performer in Real Time Interaction Management by independent research firm

 Experian Marketing Services, a recognized leader in cloud-based marketing technology, data and service, today announced it was named a Strong...

Jun 02, 2015, 13:42 ET
According to Experian Marketing Services' 2015 Digital Marketer Report, linking data topped the list of barriers to cross-channel marketing success, moving from fourth place in 2014 to first place in 2015.

Linking data is the biggest challenge for global marketers

Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles...

Apr 14, 2015, 14:00 ET
When it comes to email marketing, marketers are 6 percent more likely to execute some form of email segmentation than in 2013.

Advancements in technology are driving more customer-centric marketing for big brands

 Marketers from around the world are adopting more customer-centric engagement strategies, according to new research from Experian Marketing...

Mar 26, 2015, 14:02 ET
Experian Marketing Services

Experian Marketing Services releases white paper on the role of consumer privacy within a data-driven economy

 Experian Marketing Services, a recognized leader in data-driven marketing, released a white paper that assesses the rise of the data-driven...

Mar 04, 2015, 11:30 ET
Experian Marketing Services.

Experian Marketing Services recognized as industry leader by The Relevancy Group for innovation and client satisfaction

 Experian Marketing Services, a recognized leader in data-driven marketing, was named for the second year in a row as one of the top email...

Mar 03, 2015, 15:00 ET
Experian Marketing Services.

Experian Marketing Services solves industry-wide challenge of engaging audiences across all devices and environments with the launch of AdTruth Resolve

Experian Marketing Services, a recognized leader in data-driven marketing, today introduced AdTruth Resolve, a new technology designed to simplify...

Jan 13, 2015, 13:12 ET
Experian Marketing Services.

Bare Necessities selects the Experian Marketing Suite as the platform to take its marketing to the next level

 Bare Necessities, the largest online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, entered...

Dec 18, 2014, 13:30 ET
Experian Marketing Services.

As the Internet of Things goes mainstream during the 2014 holiday season, smart home devices will see the most growth

 Experian Marketing Services, a recognized leader in data-driven marketing, published a new report today that tracks the recent rise and...

Nov 20, 2014, 12:45 ET
Ashley Johnston, senior vice president, global marketing, Experian Marketing Services was recognized with a Gold Stevie Award for Woman of the Year in marketing at the 2014 Stevie Awards for Women in Business. PICTURED (LEFT TO RIGHT): Michael Gallagher, president of the Stevie Awards and Ashley Johnston.

Experian Marketing Services executive named Woman of the Year at 2014 Stevie® Awards for Women in Business

 Experian Marketing Services' senior vice president of global marketing, Ashley Johnston, was named the winner of a Gold Stevie® Award for...

Nov 13, 2014, 13:10 ET
According to Experian Marketing Services,  marketers around the world will run more campaigns on Facebook than any other social network. Globally, 49 percent of marketers who run social-media campaigns will do so via organic Facebook posts, and 34 percent plan to use paid ads or boosted posts.

Global study by Experian Marketing Services reveals key marketing trends and predictions for 2014 holiday season

 Experian Marketing Services, a recognized leader in data-driven marketing, published a new research report today that reveals the key...

Oct 27, 2014, 14:10 ET
Experian Marketing Services.

Independent research firm concludes that email marketers are poised to be industry leaders in cross-channel marketing

According to a commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services, maturity in cross-channel marketing...