News from Heineken A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

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HEINEKEN(R) HOUSE RETURNS TO THE US OPEN - Experience Features Exclusive Food Pairings and Record Setter Activities for Fans to become US Open Legends (PRNewsFoto/Heineken)

Heineken® House Returns To The US Open

 Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of...

Jul 23, 2014, 09:00 ET
Fred Armisen partners with Heineken on new social experiment, "The Payphone," for Heineken's Cities of the World campaign. (PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Interrupts Routines This Summer

This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in...

Jul 17, 2014, 12:00 ET
Neil Patrick Harris stars in Heineken Light's new "Best Tasting Light" campaign. (PRNewsFoto/Heineken USA)

Heineken Debuts "Best Tasting Light Beer" Campaign Featuring Neil Patrick Harris

Heineken Light, the "Best Tasting Low Calorie Lager" winner at the 2013 World Beer Championships, announced today the launch of its "Best Tasting...

Jun 13, 2014, 12:14 ET

HEINEKEN USA Launches The 2014 "Friends + Family" (#HKNFF) Program

 Today Heineken® announced their second installment of the brand's "Friends + Family" (#HKNFF) program – a seasonal, multi-city tour...

May 12, 2014, 09:15 ET
Heineken unveils first of a kind, limited-edition bottles for new "Cites of the World" campaign. (PRNewsFoto/HEINEKEN USA)

Heineken® Challenges People to Venture Outside their Routine and Discover their City with "Cities of the World" Campaign

Today, Heineken® has unveiled its latest global campaign, "Cities of the World," aimed to inspire people to get outside of their daily...

Apr 08, 2014, 08:00 ET
Dos Equis Limited Edition Bottles.  (PRNewsFoto/HEINEKEN USA Inc.)

Dos Equis® Saves Cinco Season with Return of Dos De Mayo

With Cinco de Mayo falling on a Monday, for the second straight year, Americans everywhere will be faced with celebrating Cinco on a day not fit...

Apr 07, 2014, 10:00 ET
Heineken(R) Returns to Tribeca Film Festival(R) for the 6th Year.  (PRNewsFoto/Heineken)

Heineken® Returns to Tribeca Film Festival® for the 6th Year

 Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announced enriched event experiences that will take consumers...

Apr 03, 2014, 10:49 ET

Heineken® House Makes Coachella Debut

 Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11...

Mar 31, 2014, 15:00 ET
Heineken challenged unsuspecting play attendees to be the star of the show at their original production, "The Guest of Honor," on Tuesday, Mar. 11, 2014 at NYC's The McKittrick Hotel. Watch how Heineken pushed real people to reveal their talents with the video debuting today at www.YouTube.com/GuestofHonor.(PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Challenges Immersive Theater Attendees to Be the Star of the Show with "The Guest of Honor"

Today Heineken debuts the brand's latest "social experiment" to encourage consumers to "cross their borders," with their...

Mar 19, 2014, 14:51 ET
Strongbow Gold Apple Hard Cider.  (PRNewsFoto/HEINEKEN USA)

Strongbow® Hard Apple Cider Launches Two Refreshing New Flavors And Updated Look

 Strongbow Hard Cider, the number one global cider brand*, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey &...

Mar 19, 2014, 08:00 ET
The Heineken House, returning to ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will feature DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities, dancers and ice cold Heineken. For a spot on stage, festival-goers can compete in the brand's "FestivalFamous" social challenge by taking the closest photos of the most acts and sharing via personal Instagram accounts with #HeinekenHouse. Also, the Worldwide Stage will be "flipped" on Sunday (March 30), as two international DJs - Justin Oh and DJ Koo - perform live from the Heineken House.  (PRNewsFoto/HEINEKEN USA Inc.)

Heineken House Returns to 2014 ULTRA MUSIC FESTIVAL

Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House...

Mar 03, 2014, 09:00 ET
Heineken(R) Now Accepting Submissions for #15secondpremiere.  (PRNewsFoto/HEINEKEN USA)

Heineken® Now Accepting Submissions for #15secondpremiere

Heineken®, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, a social call-to-action that challenges...

Feb 18, 2014, 12:00 ET
Heineken unveils Heineken Fan Footprint, an interactive digital heat map to connect UEFA Champions League fans across the U.S. Heineken revela el Fan Footprint Heatmap, un mapa digital interactivo para conectar fans de Liga de Campeones de la UEFALeague por todo Estados Unidos.  (PRNewsFoto/Heineken)

Heineken® revela el 'Fan Footprint Heatmap' para conectar a los fans de la Liga de Campeones de la UEFA en todos los Estados Unidos

 Mientras algunos de los mejores equipos de fútbol en el mundo se debaten en la 16.ª Ronda de la Liga de Campeones de la UEFA (UEFA...

Feb 18, 2014, 12:00 ET
Heineken unveils Heineken Fan Footprint, an interactive digital heat map to connect UEFA Champions League fans across the U.S. Heineken revela el Fan Footprint Heatmap, un mapa digital interactivo para conectar fans de Liga de Campeones de la UEFALeague por todo Estados Unidos.  (PRNewsFoto/Heineken)

Heineken® Unveils the Fan Footprint Heatmap to Connect UEFA Champions League Fans Across the U.S.

As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest...

Feb 04, 2014, 12:23 ET
Heineken(R)'s latest global television ad campaign, "The Odyssey," celebrates the premise that every man is legendary at something. The most legendary castaway boards a ship, entertains and charms the pants off the passengers and crew. But that can't be one man, can it? (PRNewsFoto/HEINEKEN USA Inc.)

Heineken® Launches "The Odyssey" Television Campaign to Show That Every Man is Legendary

  This week Heineken® unveiled its latest global television ad campaign in the U.S., "The Odyssey," celebrating the premise that every man...

Feb 04, 2014, 11:00 ET

HEINEKEN USA Names Nuno Teles New Chief Marketing Officer

 HEINEKEN USA, America's leading upscale beer importer, today announced the appointment of Nuno Teles as the company's new chief marketing...

Jan 06, 2014, 10:09 ET

Heineken® Launches "Dance More, Drink Slow" Global Responsibility Campaign

 Today, Heineken® officially announces the launch of "Dance More, Drink Slow," a partnership with world-famous Dutch DJ Armin van Buuren...

Dec 10, 2013, 14:00 ET

Heineken Announces Final Collaboration For The 2013 #Heineken100 Program

 Heineken®, the world's leading international brewer, announces today the fourth and final installation of the 2013 #Heineken100 program,...

Dec 10, 2013, 12:00 ET

Heineken® Carol Karaoke Puts A New Twist On Holiday Traditions

Today, Heineken debuts their latest test to inspire people in a "will you or won't you" moment, with a challenge fit for the holiday...

Nov 26, 2013, 10:13 ET
Heineken(R) Light: "Light Your Night".  (PRNewsFoto/Heineken USA)

Heineken® "Light Your Night" Illuminates Miami's Art Basel 2013

 Heineken® Light has partnered with the award-winning Tecne Collective to bring Heineken "Light Your Night" to Art Basel Miami. Taking...