News from Heineken A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 02, 2015, 09:00 ET

Cheers! HEINEKEN® USA & Gratafy Partner to Reward Thousands of Consumers with Beer Samples Through Social Media

Today, HEINEKEN USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21+ in...

Aug 12, 2015, 12:58 ET
Heineken USA and KITH NYC today debuted a custom basics set for the first of five 2015 #Heineken100 program offerings. Heineken is partnering with local retailers in New York City, Los Angeles, Miami, Chicago and Boston on ultra-limited products and local initiatives.

Heineken And KITH NYC Debut Custom Basics Set For "#Heineken100" Program

 HEINEKEN USA® today launched the first of its five 2015 #Heineken100 product collaborations with legendary streetwear brand KITH NYC. The...

Aug 06, 2015, 10:30 ET

Heineken® House To Celebrate Major Summer Festivals In Music Meccas San Francisco And Chicago

Fresh off the heels of the Coachella Valley Music and Arts Festival, Heineken® will once again bring the interactive Heineken House experience...

Jul 31, 2015, 15:05 ET
Tecate logo

Tecate Wraps Up Summer of Soccer With Two-Day Event Beginning With A Fan Fest And Ending With Chivas Del Guadalajara Taking On Club Leon

 Today, Tecate announced the conclusion to its summer of soccer – a two-day event honoring its Mexican-American consumers through...

Jul 31, 2015, 15:05 ET

Tecate cierra la temporada de verano de futbol con un evento de 2 días comenzando con un festival para los fans y terminando con un partido entre las Chivas del Guadalajara y el Club León

El día de hoy, Tecate anunció la clausura de su jornada de verano de futbol, la cual se celebrará en un evento con duración de...

Jul 21, 2015, 09:31 ET
Heineken, legendary men's fashion outposts in five cities, and HighSnobiety debut #Heineken100 City Guide to kick off sixth year of the #Heineken100 Program.

Heineken And Chicago's RSVP Gallery Debut City Guide To Kick Off 2015 "#Heineken100" Program

 Today, Heineken®, the world's leading international brewer, kicks off its coveted #Heineken100 initiative in Chicago with the debut of...

Jul 07, 2015, 11:15 ET

Tecate anuncia el calendario de verano de las Chivas del Guadalajara en Estados Unidos

Hoy Tecate, quien trajo a las Chivas del Guadalajara de regreso a los Estados Unidos en Febrero, convirtiéndose en...

Jul 07, 2015, 11:15 ET
Tecate logo

Tecate Announces Chivas Del Guadalajara Summer Schedule For The U.S.

 Today Tecate, which brought Chivas Del Guadalajara back to the U.S. in February by becoming the official sponsor for the team's U.S....

Jun 23, 2015, 08:03 ET
Dos Equis(R) Taps The Power Of The Moon This Summer With Luna Rising

Dos Equis® Taps the Power of the Moon this Summer with Luna Rising

Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some...

Jun 22, 2015, 09:00 ET

Arranca la MLS Heineken® Rivalry Week, que incluirá partidos clave

WHITE PLAINS, Nueva York, 22 de junio de 2015 /PRNewswire-HISPANIC PR WIRE/ -- La liga Major League Soccer (MLS) y la marca de cerveza premium...

Jun 22, 2015, 09:00 ET
Soccer fans nationwide will be gathering to celebrate MLS Heineken Rivalry Week, two separate weeks of competition, highlighting some of the league's most anticipated matchups of the year between neighboring teams.

MLS Heineken® Rivalry Week Kicks Off With Slate Of Key Matchups

 Major League Soccer (MLS) and premium beer brand Heineken® have officially launched MLS Heineken Rivalry Week, which features two...

Jun 22, 2015, 08:30 ET
You never know who you'll meet on Tecate Light's One Bold Night short film.

Tecate Light Invites Consumers on "One Bold Night" with their Iconic Black Eagle

 Today, Tecate Light, the Mexican light beer with full flavor, debuted the latest chapter of its "Born Bold" campaign in the form of the short...

Apr 29, 2015, 15:00 ET
Tecate's Taste of Triumph platform presents Mayweather Pacquiao

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

 Today Tecate, the Mexican beer with bold flavor and longtime supporter of boxing, celebrate the fight of the century between Floyd Mayweather...

Apr 21, 2015, 08:03 ET
DOS EQUIS SAVES THE CINCO HOLIDAY WITH THE MOST EPIC DOS DE MAYO AND SATURDAY EVER

Dos Equis Saves The Cinco Holiday With The Most Epic Dos De Mayo And Saturday Ever

 Once again in 2015, Cinco de Mayo falls on an awful day for celebrating this U.S. honored tradition: a Tuesday. If you thought last years'...

Apr 07, 2015, 06:00 ET
Tecate's Taste of Triumph platform presents Mayweather Pacquiao

Tecate Becomes The Presenting And Exclusive Beer Sponsor For Boldest Bout Of The Century, Mayweather Pacquiao Fight

 Today Tecate, the Mexican beer with bold flavor, announced it has been named the official presenting sponsor and the exclusive beer sponsor...

Apr 03, 2015, 17:19 ET
The Heineken House, returning to the Coachella Valley Music and Arts Festival, will feature a unique mash-up performances from a lineup of top artists.

Heineken® House Returns to Coachella With the Ultimate House Party

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will once again bring the interactive Heineken...

Mar 31, 2015, 09:00 ET
HEINEKEN USA

HEINEKEN USA Appoints Ronald den Elzen As CEO, Succeeding Dolf van den Brink Who Will Lead HEINEKEN Mexico

 Today, HEINEKEN USA announces that effective July 1st, Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico. He...

Mar 30, 2015, 09:00 ET

Heineken Light es la cerveza light de mejor sabor, ¡Garantizado!

Heineken Light®, dos veces ganadora del World Beer Championships, está tan segura de ser la cerveza light más rica que hayas...

Mar 30, 2015, 09:00 ET
Neil Patrick Harris Introduces Heineken Light Money Back Guarantee

Heineken Light Is The Best Light Beer You've Ever Tasted, Guaranteed!

 Heineken Light®, two-time award winner of the World Beer Championships, is so confident it's the best tasting light beer you've ever...

Mar 24, 2015, 10:00 ET
The Heineken House, returning to ULTRA MUSIC FESTIVAL, March 27-29 at Bayfront Park in Miami, will feature a unique DJ simulation experience, photo opportunities, dancers and ice cold Heineken.

Heineken House Returns to ULTRA MUSIC FESTIVAL with New DJ Simulation Experience

 Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 27-29 at Bayfront Park in Miami,  returns with the Heineken...