News from Heineken A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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19 May, 2017, 08:00 ET Heineken® Launches New Partnership with CBS' "THE LATE LATE SHOW with JAMES CORDEN"

Today, Heineken announced the launch of a new partnership with one of television's most popular programs, CBS' THE LATE LATE SHOW with JAMES...


14 Nov, 2016, 09:00 ET Benicio Del Toro Spreads Holiday Cheer and Humor in Witty New Heineken® Commercial

Today, Heineken launched the third commercial in their global marketing campaign "There's more behind the star", spreading holiday cheer in a...


03 Aug, 2016, 09:00 ET West Coast Hip-Hop Legends Warren G and E-40 to Reunite for First-Ever Live Pop-Up Performance at the Heineken House® During Outside Lands Festival

Fresh off the heels of the Coachella Valley Music and Arts Festival, Heineken® will once again bring the Heineken House interactive experience...


24 May, 2016, 08:00 ET Heineken® Continues To Build Global Soccer Presence As Presenting Sponsor Of International Champions Cup

Today, Heineken® announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier...


24 May, 2016, 08:00 ET Heineken® Sigue Construyendo La Presencia Mundial Del Fútbol Como Presentador Oficial De La International Champions Cup

Heineken® anunció hoy que será el presentador principal y la cerveza oficial de la International Champions Cup (ICC), el...


04 Mar, 2016, 09:15 ET Heineken® demuestra que "El Fútbol Está Aquí" con una campaña en los Estados Unidos con la participación de los astros del fútbol Landon Donovan, Carli Lloyd y David Villa

Para demostrar una vez más cómo Heineken® está uniendo sus décadas de pasión por el fútbol con el creciente...


04 Mar, 2016, 09:15 ET Heineken® Proves "Soccer Is Here" With U.S. Campaign Featuring Soccer Stars Landon Donovan, Carli Lloyd & David Villa

 To showcase once again how Heineken® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the...


13 Jan, 2016, 09:00 ET Heineken® Launches New Moderation Campaign Based On Millennials' Desire To Drink Responsibly

Today, Heineken® launched an integrated global marketing campaign "Moderate Drinkers Wanted," that champions responsible alcohol...


10 Dec, 2014, 09:00 ET Heineken And Garrett Leight California Optical Debut Exclusive Sunglasses For "#Heineken100" Program

Heineken®, the world's leading international brewer, today launched a collaborative pair of one-of-a-kind sunglasses with Los Angeles based...


13 Nov, 2014, 09:01 ET Heineken And RTH Debut Exclusive "Ponchirt" For "#Heineken100" Program

Heineken®, the world's leading international brewer, today launched a collaborative poncho/shirt hybrid with Los Angeles based fashion brand...


20 Aug, 2014, 09:42 ET Heineken® House Returns To The US Open

 Heineken®, the nation's leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of...


18 Feb, 2014, 12:00 ET Heineken® revela el 'Fan Footprint Heatmap' para conectar a los fans de la Liga de Campeones de la UEFA en todos los Estados Unidos

 Mientras algunos de los mejores equipos de fútbol en el mundo se debaten en la 16.ª Ronda de la Liga de Campeones de la UEFA (UEFA...


18 Feb, 2014, 12:00 ET Heineken® Unveils the Fan Footprint Heatmap to Connect UEFA Champions League Fans Across the U.S.

As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest...


06 Jan, 2014, 10:09 ET Heineken® Launches "Dance More, Drink Slow" Global Responsibility Campaign

 Today, Heineken® officially announces the launch of "Dance More, Drink Slow," a partnership with world-famous Dutch DJ Armin van Buuren...


10 Dec, 2013, 12:00 ET Heineken® Carol Karaoke Puts A New Twist On Holiday Traditions

Today, Heineken debuts their latest test to inspire people in a "will you or won't you" moment, with a challenge fit for the holiday...


14 Nov, 2013, 09:00 ET Heineken® revela "Heineken House" durante la 14a Entrega Anual del Latin GRAMMY®

Heineken®, la cerveza oficial de la 14a Entrega Anual del Latin GRAMMY®, vuelve otra vez como orgulloso patrocinador con una nueva...


14 Nov, 2013, 09:00 ET Heineken® Unveils "Heineken House" at the 14th Annual Latin GRAMMY Awards®

 Heineken®, the official beer of the 14th Annual Latin GRAMMY Awards®, is returning as a proud sponsor with a brand new...


26 Sep, 2013, 12:30 ET Heineken And KILLSPENCER Debut Signature Collaborative Backpack For 2013 "#Heineken100" Program

Heineken®, the world's most international brewer, today debuted a collaborative bag with accessories brand KILLSPENCER for the #Heineken100...


23 Sep, 2013, 09:00 ET Heineken® Challenges Consumers' Claims with "Departure Roulette" Roadshow

After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown...


12 Apr, 2013, 18:17 ET Heineken ofrece acceso exclusivo a experiencias distintivas durante Tribeca Film Festival

WHITE PLAINS, Nueva York, 12 de abril de 2013 /PRNewswire-HISPANIC PR WIRE/ -- Heineken®, el patrocinador de cerveza oficial del...


10 Apr, 2013, 09:30 ET Heineken Provides Insider Access to Signature Experiences at Tribeca Film Festival®

Heineken®, official beer sponsor of the Tribeca Film Festival (TFF), announced enhancements to the Festival through premium experiences that...


13 Mar, 2013, 11:00 ET Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

 Heineken®, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is...


08 Mar, 2013, 09:00 ET Heineken Rolls Out "Star Bottle" Nationwide with Premiere of Television Commercial and Marketing Campaign

 Heineken will debut their new television commercial, "Deja Vu," on Heineken's YouTube and Facebook channels today as the brand ushers in the...


26 Feb, 2013, 11:00 ET Heineken lanza una aplicación que dará a los fans del fútbol la oportunidad de ganar una fiesta épica para ver el partido final de la Liga de Campeones de la UEFA

Heineken® anunció hoy el lanzamiento de la aplicación Heineken Champions para teléfonos móviles y Facebook. El programa...


26 Feb, 2013, 11:00 ET Heineken Launches App Providing Soccer Fans a Chance to Score an Epic UEFA Champions League Final Viewing Party

 Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition...