News from InterMedia Entertainment A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Dec 02, 2014, 06:00 ET Spokesperson Evaluation System Releases Version 2.0: Marketing Intelligence Tool Delivers Enhanced Celebrity Selection System for Advertisers & Brands

Since its launch two years ago, InterMedia Entertainment® has issued the IME Star Index®, a cutting-edge marketing tool that...


Sep 03, 2014, 06:00 ET Everybody Loves Betty White! Golden Girl Tops InterMedia Entertainment™ Q2 2014 IME Star Index® Rankings …and Leaves Sandra Bullock, Jennifer Aniston and Jennifer Lopez in her Wake

Forget the glamour girls -- Betty White has all of them beat! By taking the top slot in the Q2 2014 InterMedia Entertainment Star® Index,...


Dec 02, 2013, 06:00 ET InterMedia Entertainment™ Debuts Groundbreaking DR Star Index™ To Measure, Identify, Evaluate and Rank the Best Celebrities for Direct Response Marketing Programs

Superstar celebrities with massive name recognition aren't always the right individuals for Direct Response marketing campaigns—even if...


Jul 29, 2013, 06:00 ET InterMedia Entertainment Goes For The Gold With William Devane As Spokesman For Rosland Capital

InterMedia Entertainment­® has secured a gold-standard spokesman in William Devane to star in commercials for Rosland Capital, one of...


Jun 26, 2013, 15:01 ET InterMedia Names Branded Entertainment Expert Rob Levy President of InterMedia Entertainment™

 The InterMedia Group of Companies® has tapped top branded entertainment pro Rob Levy to head up InterMedia Entertainment™. As...