News from IPINYOU A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 06, 2017, 09:05 ET To Tap Into Huge Chinese E-Commerce Market, Foreign Companies Need To Better Understand This Complicated, Segmented Audience

Singles Day in China -- also known as "11.11" to signify four singles on Nov. 11 – has become an e-commerce bonanza for retailers offering...


Sep 14, 2016, 09:00 ET China's Leading Programmatic Ad Buying Platform Provider Announces New U.S. Headquarters, Aims To Help American Brands Successfully Break Into The Chinese Market

iPinYou, China's largest programmatic ad buying demand-side platform (DSP) provider, today announced that it has opened a new headquarters in the...


Jan 26, 2016, 08:35 ET Senior Executive of the Largest Advertising Group in the World Joins iPinYou to Promote the Internationalization of its DSP Business

iPinYou, China's largest programmatic advertising DSP platform, recently  announced the appointment of Dr. Sara Ye as President of...


Dec 03, 2015, 12:42 ET iPinYou Announces Completion of Pre-IPO Financing, Aiming at International Cross Border Market

iPinYou, China's largest programmatic buying DSP, today announced that the company has restructured to become a Chinese company, paving the way for...


May 29, 2014, 08:00 ET iPinYou CEO: 40 percent of Digital Advertising will Adopt Programmatic Buying in China

On May 21, 2014, the 4th iPinYou Global RTB Summit, the most authoritative and influential industry event around programmatic buying hosted by...


Jun 03, 2013, 09:49 ET China's Largest DSP iPinYou Held the 2nd Global RTB Summit to Lead China's RTB Market into Boom Period

The second iPinYou Global RTB Summit, organized by China's largest DSP iPinYou, was successfully held on May 30 at the Beijing Pangu Seven Star...


May 08, 2013, 09:00 ET iPinYou to Organize 2nd Global RTB Summit to Lead Digital Advertising into the Era of BigData and Cloud Computing

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced the 2nd iPinYou Global RTB Summit will be held on May 30 at the Beijing...


Apr 02, 2013, 09:00 ET China's largest DSP iPinYou is selected as the first to integrate with Sina Ad Exchange (SAX)

Recently, China's largest DSP iPinYou announced the official release of Sina Ad Exchange (SAX) with Sina, one of China's largest portals, and the...


Jan 18, 2013, 09:00 ET China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital)...


Oct 26, 2012, 09:30 ET IPinYou: China Joins the Global Wave of RTB Advertising

In the field of the internet advertising in China, RTB has wowed everyone with its explosive growth. The largest DSP in China, iPinYou, is taking a...


May 31, 2012, 08:53 ET IPINYOU Global RTB Summit 2012 Indicates Internet Advertising in China Entering A New Era

"IPINYOU Digital Advertising Technology Summit—Global RTB Summit 2012" was held in Beijing on May 30th. This is the largest RTB summit in...