News from IPINYOU A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jul 06, 2015, 10:58 ET

iPinYou Launches BorderX Lab for a Global Programmatic Marketing Platform

Recently, iPinYou officially launched its North America subsidiary BorderX Lab, in a bid to build a cross border demand side platform (DSP)...

May 29, 2014, 08:00 ET

iPinYou CEO: 40 percent of Digital Advertising will Adopt Programmatic Buying in China

On May 21, 2014, the 4th iPinYou Global RTB Summit, the most authoritative and influential industry event around programmatic buying hosted by...

Jun 03, 2013, 09:49 ET

China's Largest DSP iPinYou Held the 2nd Global RTB Summit to Lead China's RTB Market into Boom Period

The second iPinYou Global RTB Summit, organized by China's largest DSP iPinYou, was successfully held on May 30 at the Beijing Pangu Seven Star...

May 08, 2013, 09:00 ET

iPinYou to Organize 2nd Global RTB Summit to Lead Digital Advertising into the Era of BigData and Cloud Computing

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced the 2nd iPinYou Global RTB Summit will be held on May 30 at the Beijing...

Apr 02, 2013, 09:00 ET

China's largest DSP iPinYou is selected as the first to integrate with Sina Ad Exchange (SAX)

Recently, China's largest DSP iPinYou announced the official release of Sina Ad Exchange (SAX) with Sina, one of China's largest portals, and the...

Jan 18, 2013, 09:00 ET

China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital)...

Oct 26, 2012, 09:30 ET
Delegations from PinYou Interactive are visiting Facebook and Google. They were on a trip to the RTB companies in Silicon Valley.  (PRNewsFoto/IPinYou)

IPinYou: China Joins the Global Wave of RTB Advertising

In the field of the internet advertising in China, RTB has wowed everyone with its explosive growth. The largest DSP in China, iPinYou, is taking a...

May 31, 2012, 08:53 ET
At the Global RTB Summit release ceremony for China's first industry standard -- China digital advertising audience taxonomy (DAAT) white paper.  (PRNewsFoto/IPINYOU)

IPINYOU Global RTB Summit 2012 Indicates Internet Advertising in China Entering A New Era

"IPINYOU Digital Advertising Technology Summit—Global RTB Summit 2012" was held in Beijing on May 30th. This is the largest RTB summit in...