News from IPINYOU A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

18 Apr, 2017, 16:14 ET Mission NOT Impossible -- the new age of transparency in China's programmatic buying

Programmatic buying is blooming in the spring of the Chinese advertising market. According to eMarketer, investment on programmatic buying in China...


17 Apr, 2017, 09:05 ET Publicité programmatique en Chine : grâce à son approche basée sur les données, iPinYou fournit des analyses de marché et des tendances d'audience sur le plus grand marché de consommation au monde

La croissance explosive de la consommation en Chine rend ce marché très attrayant pour la plupart des marques mondiales. Malgré son attrait,...


17 Apr, 2017, 09:05 ET Programmatic Advertising in China - iPinYou's Data Driven Approach to Market Analysis and Audience Insights for the World's Largest Consumer Market

China's explosive consumer growth makes it a very enticing market for most global brands. Despite its appeal, entering the Chinese market is a...


17 Apr, 2017, 09:05 ET Programmatische Werbung in China - iPinYou mit datenbasiertem Ansatz bei Markt- und Zielgruppenanalyse für den weltweit größten Verbrauchermarkt

Das explosive Wachstum der Zahl der Verbraucher macht China für die meisten weltweiten Marken zu einem sehr interessanten Markt. Trotz dieses...


17 Apr, 2017, 09:05 ET iPinYou ayuda a las marcas internacionales a tener éxito en el mercado chino

- Publicidad programática en China: análisis de mercado e información sobre el público para el mercado de consumo más grande del mundo con el...


10 Apr, 2017, 09:05 ET Misión NO imposible -- la nueva era de la transparencia en la compra programática en China

La compra programática está floreciendo en la primavera del mercado publicitario chino. Según eMarketer, la inversión en la compra programática en...


10 Apr, 2017, 09:05 ET Mission NOT Impossible -- the new age of transparency in China's programmatic buying

Programmatic buying is blooming in the spring of the Chinese advertising market. According to eMarketer, investment on programmatic buying in China...


10 Apr, 2017, 09:05 ET Transparenz ist keine „Mission Impossible" -- für Chinas Programmatic Buying bricht ein neues Zeitalter an

Das Programmatic Buying, der automatisierte Einkauf von Werbung in den digitalen Medien, erlebt eine Blütezeit im chinesischen Werbemarkt....


10 Apr, 2017, 09:05 ET Une mission qui N'EST PAS impossible - la nouvelle ère de la transparence dans les achats programmatiques en Chine

Les achats programmatiques prospèrent en ce printemps du marché chinois de la publicité. Selon eMarketer, les investissements en termes...


06 Feb, 2017, 09:05 ET To Tap Into Huge Chinese E-Commerce Market, Foreign Companies Need To Better Understand This Complicated, Segmented Audience

Singles Day in China -- also known as "11.11" to signify four singles on Nov. 11 – has become an e-commerce bonanza for retailers offering...


14 Sep, 2016, 09:00 ET China's Leading Programmatic Ad Buying Platform Provider Announces New U.S. Headquarters, Aims To Help American Brands Successfully Break Into The Chinese Market

iPinYou, China's largest programmatic ad buying demand-side platform (DSP) provider, today announced that it has opened a new headquarters in the...


26 Jan, 2016, 08:35 ET Senior Executive of the Largest Advertising Group in the World Joins iPinYou to Promote the Internationalization of its DSP Business

iPinYou, China's largest programmatic advertising DSP platform, recently  announced the appointment of Dr. Sara Ye as President of...


03 Dec, 2015, 12:42 ET iPinYou Announces Completion of Pre-IPO Financing, Aiming at International Cross Border Market

iPinYou, China's largest programmatic buying DSP, today announced that the company has restructured to become a Chinese company, paving the way for...


29 May, 2014, 08:00 ET iPinYou CEO: 40 percent of Digital Advertising will Adopt Programmatic Buying in China

On May 21, 2014, the 4th iPinYou Global RTB Summit, the most authoritative and influential industry event around programmatic buying hosted by...


03 Jun, 2013, 09:49 ET China's Largest DSP iPinYou Held the 2nd Global RTB Summit to Lead China's RTB Market into Boom Period

The second iPinYou Global RTB Summit, organized by China's largest DSP iPinYou, was successfully held on May 30 at the Beijing Pangu Seven Star...


08 May, 2013, 09:00 ET iPinYou to Organize 2nd Global RTB Summit to Lead Digital Advertising into the Era of BigData and Cloud Computing

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced the 2nd iPinYou Global RTB Summit will be held on May 30 at the Beijing...


02 Apr, 2013, 09:00 ET China's largest DSP iPinYou is selected as the first to integrate with Sina Ad Exchange (SAX)

Recently, China's largest DSP iPinYou announced the official release of Sina Ad Exchange (SAX) with Sina, one of China's largest portals, and the...


18 Jan, 2013, 09:00 ET China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

iPinYou, the largest DSP (Demand-Side Platform) in China, today announced a US$20 million round of financing led by CBC (China Broadband Capital)...


26 Oct, 2012, 09:30 ET IPinYou: China Joins the Global Wave of RTB Advertising

In the field of the internet advertising in China, RTB has wowed everyone with its explosive growth. The largest DSP in China, iPinYou, is taking a...


31 May, 2012, 08:53 ET IPINYOU Global RTB Summit 2012 Indicates Internet Advertising in China Entering A New Era

"IPINYOU Digital Advertising Technology Summit—Global RTB Summit 2012" was held in Beijing on May 30th. This is the largest RTB summit in...