News from Kellogg School of Management at Northwestern University A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 07, 2016, 23:46 ET Toyota Scores Big at the 2016 Kellogg School Super Bowl Advertising Review

 Toyota Prius led the strategic rankings with its "The Longest Chase" ad in the 12th consecutive Kellogg School Super Bowl Advertising Review....


Jan 06, 2016, 10:02 ET Super Bowl 50 Ads are Sold Out - Kellogg School of Management Professors Available to Discuss Trends

 As marketers prepare for the single largest stage in advertising, new and returning brands are paying approximately $5 million for a 30-second...


May 21, 2013, 16:26 ET Kellogg School of Management Launches Executive Program to Accelerate Development of the Chief Marketing Officer

 The Kellogg School of Management at Northwestern University has announced the launch of an executive development program designed for the next...


Feb 04, 2013, 01:01 ET Tide Tops 2013 Kellogg School Super Bowl Advertising Review; Lincoln, BlackBerry and Go Daddy Lag the Field

 Tide earned top marks for its "miracle stain" ad, winning the ninth-annual Kellogg School Super Bowl Advertising Review. Other top-ranked...


Jan 24, 2013, 12:32 ET Kellogg School of Management Faculty and MBA Students to Lead Ninth Consecutive Super Bowl Ad Review

More than 100 million Americans will be anxious to see who emerges victorious on Super Bowl Sunday with the best ad of the year. Will it be a...


Jan 08, 2013, 10:00 ET Kellogg School of Management Faculty Available to Discuss Super Bowl XLVII Ads

With Super Bowl XLVII less than a month away, marketers are gearing up for the biggest night in advertising. And, the stakes are high, with the...


Nov 21, 2012, 18:47 ET The Value of In-Store Customer Service: Kellogg Shopper Index Finds More Than Price Driving 'Showrooming' Behavior This Holiday Season

Results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University sheds new light on the "showrooming"...


Aug 14, 2012, 09:00 ET Living Abroad Brings Greatest Success When People Simultaneously Identify with their Home and Host Cultures

Is living abroad a sound investment in a person's creative and professional success as many people suggest? A new study from the Kellogg School of...


Apr 10, 2012, 13:00 ET Buy Coal? New Analysis from the Kellogg School of Management Shows Purchasing Fossil Fuel Deposits Best Way to Fight Climate Change

Environmental policy has historically been driven by a demand-side mindset – attempting to limit consumption of precious fossil fuels through...


Mar 12, 2012, 13:00 ET New Study From the Kellogg School of Management: College Culture Contributes to 'Academic Disadvantage' for First-Generation Students

A college education is traditionally viewed as the great leveler in American society – an engine of social mobility that provides equal...


Feb 22, 2012, 08:00 ET Life in the spotlight can be lonely

 Power can be isolating.  Although people often seek power in the pursuit of feeling loved and valued, the powerful often find true love...


Feb 06, 2012, 00:34 ET M&M'S Tops 2012 Kellogg School Super Bowl Advertising Review

M&M'S earned top marks for its playful "It's That Kind of Party" ad, winning the eighth annual Kellogg School Super Bowl Advertising Review....


Jan 25, 2012, 15:50 ET Kellogg School of Management Faculty and MBA Students to Lead Eighth Consecutive Super Bowl Advertising Review

 Football fans are eagerly awaiting the faceoff between the New England Patriots and the New York Giants on Super Bowl Sunday. Off the field,...


Jan 10, 2012, 06:00 ET Kellogg School of Management Faculty Available To Discuss Super Bowl XLVI Ads

Advertising inventory for the 2012 Super Bowl has sold out, with all of the 30-second slots gone by Thanksgiving at a record $3.5 million...


Nov 22, 2011, 11:51 ET "Cyber Friday" Dawns, More Holiday Shoppers Go Mobile

  The rise of online and mobile shopping is shifting Cyber Monday earlier. Thanks to smartphones, "Cyber Friday" has emerged as...


Nov 16, 2011, 00:01 ET Boycotts and the Bottom Line

Falling stock prices and corporate boycotts go hand in hand, according to new research from the Kellogg School. The study, by Kellogg professor...


Oct 19, 2011, 00:01 ET Chicago Booth/Kellogg School Financial Trust Index: Report Finds Grim Outlook, Anger Toward Financial System

With news headlines focused on Occupy Wall Street, falling household incomes, and President Obama's low approval ratings, the latest findings of...


Oct 17, 2011, 07:00 ET Connection Disconnection: The Negative Consequences of Strong Social Connections

What leads people to exhibit hostile or even violent behavior toward others? New research from the Kellogg School of Management at Northwestern...


Jul 11, 2011, 09:30 ET The "Hockey Stick" Debate: New Study Finds "Substantial Uncertainty" With Temperature Reconstructions Using Natural Proxies

Since 1998, climate scientists have attempted to reconstruct global annual temperature over the last millennium using natural proxies such as tree...


Jun 23, 2011, 00:01 ET New Study Finds Steep Tax Hikes, Spending Cuts Needed to Fulfill Pension Promises

Economists predict that American households will have to contribute an average of $1,398 per year to fulfill pension promises, according to a new...


Jun 06, 2011, 09:30 ET Conflict Between the Mind and Body Helps People Think Outside the Box

Think of the old saying, "grin and bear it." Can forcing a smile really have a positive impact on how people see the world, even to the point of...


May 16, 2011, 09:30 ET Following the Vision

What do Martin Luther King, Jr., Gandhi and Steve Jobs all have in common? They are all great leaders who used their vision as a force of change....


May 12, 2011, 09:30 ET Financial Trust Index: Overall Trust In America's Financial System Stumbles to 20 Percent

Trust in America's financial system has stumbled to 20 percent from 26 percent, according to the Chicago Booth/Kellogg School Financial Trust...


May 09, 2011, 09:30 ET Lifestyle Branding: The New Frontier of Brand Competition?

What do Apple, Facebook, Starbucks and Harley-Davidson have in common? They've all become lifestyle brands that play an important role in...


Apr 06, 2011, 09:30 ET Looking Through the Eyes of Others: New Study Shows how Perspective Taking Leads to Smoother Interracial Interactions

Despite making legal and social strides toward racial equality in the last few decades, expressions of racial bias are still pervasive in...