News from Local Search Association A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jan 26, 2015, 09:30 ET Local Search Association Launches LSA Insights, a Powerful New Tool Analyzing Media Performance by Vertical, Location and More

The Local Search Association (LSA) announces the launch of LSA Insights (www.LSAInsights.com), a powerful new media performance and planning tool....


Sep 18, 2014, 09:07 ET Local Insurance Providers Should Embrace Last Mile Advertising Opportunities

 Investment in digital marketing solutions and utilizing data and analytics are critical for insurance companies to strategically target...


Aug 05, 2014, 11:00 ET Local Search Association Appoints Greg Sterling as VP, Strategy & Insights

The Local Search Association (LSA) today announced that veteran Internet and mobile analyst Greg Sterling will serve as its first vice president of...


Apr 29, 2014, 16:00 ET Inaugural 'Ad to Action Awards' Reveal Most Creative and Innovative Local Advertising Products That Complete Path to Purchase

At its 2014 annual conference today in Huntington Beach, Calif., the Local Search Association (LSA) announced the winners of its inaugural Ad to...


Apr 28, 2014, 14:26 ET Local Search Association Adds Leadership and Insights to Better Serve Local Advertising Members

The Local Search Association (LSA) today announced the addition of Ben Wood of Google, Andrea Cancro of Starcom MediaVest Group, and Katy Hunter of...


Dec 12, 2013, 07:30 ET Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks and Visits To Local Businesses

 Whether it's a new mobile ad tool that compels consumers to buy nearby products, or a vertical offering that changes how people purchase a...


Dec 10, 2013, 08:00 ET Apple Co-Founder Steve Wozniak Announced as Featured Speaker at 2014 Local Search Association Annual Conference

 The Local Search Association today announced that Apple co-founder Steve Wozniak will be the featured speaker at the 2014 Local Search...


Nov 22, 2013, 11:39 ET Mobile-Optimized Website Makes It Easy to Opt-Out of Phone Directory Delivery From a Smartphone or Tablet

 Yellow Pages publishers today introduced a mobile version of their consumer choice website at www.YellowPagesOptOut.com to provide residents...


May 02, 2013, 10:30 ET New Report Finds That Local Search Via Mobile Devices and Tablets More than Quadruples in 2012

 A report released today by the Local Search Association and prepared by comScore, Inc. finds that local search via non-PC devices continues...


Apr 15, 2013, 17:03 ET Telmetrics President Bill Dinan Elected Local Search Association Chairman

 The Local Search Association (LSA) today announced that Bill Dinan, president of Telmetrics, has been elected chairman of LSA's board of...


Jan 16, 2013, 12:00 ET PagesJaunes Groupe President and CEO Jean-Pierre Remy to Deliver Keynote Address at Local Search Association Annual Conference

 The Local Search Association today announced that PagesJaunes Groupe President and CEO Jean-Pierre Remy will deliver the keynote address at...


Nov 15, 2012, 09:00 ET Local Search Association Celebrates Keep America Beautiful's 'America Recycles Day'

 As hundreds of thousands across the country celebrate the 15th annual America Recycles Day, a national initiative of Keep America Beautiful,...


Oct 15, 2012, 19:46 ET Ninth Circuit Court of Appeals Unanimously Rules: Yellow Pages Directories are Fully Protected Speech

 We are extremely pleased the Ninth Circuit Court of Appeals unanimously ruled Yellow Pages directories are "fully protected speech" under the...


Oct 10, 2012, 10:00 ET State Rep. Bill Cunningham and Yellow Pages Publishers Collaborate to Promote Opt-Out Registry of Phone Book Delivery in Illinois

 State Rep. Bill Cunningham and Yellow Pages publishers today announced a comprehensive effort to spread awareness among Illinois residents...


Jun 27, 2012, 09:00 ET 'Local Pays Off' Promotes Benefits of Buying from Local Businesses

 The Local Search Association, an organization of search providers, directory publishers, online listings and review sites, today announced a...


Apr 24, 2012, 09:00 ET Elected Officials, Consumer Advocacy Organizations, and Small Businesses Join Local Search Industry in Promoting Yellow Pages

 A coalition of local search companies, elected officials, consumer advocacy organizations, and small business owners today announced a new...


Apr 23, 2012, 09:00 ET Local Search Association Releases 2012 Sustainability Report Showing 50 Percent Directory Paper Source Reduction

 The Local Search Association today released its third annual sustainability report – "Thrive in Perpetuity" – which evaluates...


Apr 23, 2012, 08:30 ET Local Search Association Announces 2011 Industry Excellence Award Winners at 'Search Starts Here' Conference

 The Local Search Association announced the winners of its 2011 Industry Excellence Awards at this year's annual conference, "Search Starts...


Jan 17, 2012, 15:06 ET Hawaii Consumers and Businesses Can Control Phone Book Delivery

 Three committee chairs of the Hawaii State Legislature as well as Yellow Pages publishers are reminding Hawaii consumers and business...


Nov 16, 2011, 14:38 ET Holiday Time is Peak Jewelry Buying Season According to Local Search Association Research

Americans nationwide looking to buy the perfect gift for a loved one will turn to Yellow Pages search tools in record numbers this holiday season...


Nov 15, 2011, 12:00 ET Yellow Pages Industry Recognizes 'America Recycles Day' with Sustainability Commitment and Consumer Choice

In recognition of America Recycles Day, the Local Search Association has joined with Keep America Beautiful (KAB) to strengthen its commitment to...


Jul 29, 2011, 12:00 ET Yellow Pages Sustainability and Consumer Choice Initiatives to be Featured at California Resource Recovery Association Conference

The Local Search Association and Yellowbook announced today a joint Platinum level sponsorship of the California Resource Recovery Association's...


Jul 20, 2011, 13:38 ET New Local Search Industry Employment Portal Promotes Growth and Opportunity for Job Seekers

The Local Search Association, in collaboration with Jobjolt, today announced a new jobs portal to help connect job seekers with opportunities at...


Jul 19, 2011, 12:46 ET Study Shows Double-Digit Growth of Local Search in Online Portals and Internet Yellow Pages

As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search...


Jun 29, 2011, 18:18 ET Yellow Pages Publishers to Fight Court Decision Upholding Unnecessary Phone Book Law

Yellow Pages publishers expressed disappointment today over the decision by a U.S. District Court judge to uphold Seattle's unnecessary phone book...