News from local search association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Sep 18, 2014, 09:07 ET
Individuals experiencing life events or changes are most likely "ready-to-buy" insurance-related products. (PRNewsFoto/Local Search Association)

Local Insurance Providers Should Embrace Last Mile Advertising Opportunities

 Investment in digital marketing solutions and utilizing data and analytics are critical for insurance companies to strategically target...

Aug 05, 2014, 11:00 ET
Local Search Association logo.  (PRNewsFoto/Local Search Association)

Local Search Association Appoints Greg Sterling as VP, Strategy & Insights

The Local Search Association (LSA) today announced that veteran Internet and mobile analyst Greg Sterling will serve as its first vice president of...

Apr 29, 2014, 16:00 ET
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Inaugural 'Ad to Action Awards' Reveal Most Creative and Innovative Local Advertising Products That Complete Path to Purchase

At its 2014 annual conference today in Huntington Beach, Calif., the Local Search Association (LSA) announced the winners of its inaugural Ad to...

Apr 28, 2014, 14:26 ET
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Local Search Association Adds Leadership and Insights to Better Serve Local Advertising Members

The Local Search Association (LSA) today announced the addition of Ben Wood of Google, Andrea Cancro of Starcom MediaVest Group, and Katy Hunter of...

Apr 14, 2014, 12:14 ET
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Mobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion

 Boomers and Seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices...

Dec 12, 2013, 07:30 ET
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Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks and Visits To Local Businesses

 Whether it's a new mobile ad tool that compels consumers to buy nearby products, or a vertical offering that changes how people purchase a...

Dec 10, 2013, 08:00 ET
Apple co-founder Steve Wozniak announced as featured speaker at 2014 Local Search Association Annual Conference. (PRNewsFoto/Local Search Association)

Apple Co-Founder Steve Wozniak Announced as Featured Speaker at 2014 Local Search Association Annual Conference

 The Local Search Association today announced that Apple co-founder Steve Wozniak will be the featured speaker at the 2014 Local Search...

Nov 22, 2013, 11:39 ET
Yellow Pages publishers today introduced a mobile version of their consumer choice website at www.YellowPagesOptOut.com to provide residents and businesses nationwide with the ability to easily manage the delivery of phone directories directly from their smartphones and web-enabled tablets.  (PRNewsFoto/Local Search Association)

Mobile-Optimized Website Makes It Easy to Opt-Out of Phone Directory Delivery From a Smartphone or Tablet

 Yellow Pages publishers today introduced a mobile version of their consumer choice website at www.YellowPagesOptOut.com to provide residents...

May 02, 2013, 10:30 ET
New Report Finds That Local Search Via Mobile Devices and Tablets More than Quadruples in 2012.  (PRNewsFoto/Local Search Association)

New Report Finds That Local Search Via Mobile Devices and Tablets More than Quadruples in 2012

 A report released today by the Local Search Association and prepared by comScore, Inc. finds that local search via non-PC devices continues...

Apr 15, 2013, 17:03 ET
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Telmetrics President Bill Dinan Elected Local Search Association Chairman

 The Local Search Association (LSA) today announced that Bill Dinan, president of Telmetrics, has been elected chairman of LSA's board of...

Apr 15, 2013, 12:00 ET
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Local Search Association Announces 2013 Industry Excellence Awards Winners at 'Search Starts Here' Annual Conference

The Local Search Association, the largest trade organization of print, digital, mobile and social media that help local businesses get found and...

Jan 16, 2013, 12:00 ET
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PagesJaunes Groupe President and CEO Jean-Pierre Remy to Deliver Keynote Address at Local Search Association Annual Conference

 The Local Search Association today announced that PagesJaunes Groupe President and CEO Jean-Pierre Remy will deliver the keynote address at...

Nov 15, 2012, 09:00 ET
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Local Search Association Celebrates Keep America Beautiful's 'America Recycles Day'

 As hundreds of thousands across the country celebrate the 15th annual America Recycles Day, a national initiative of Keep America Beautiful,...

Oct 15, 2012, 19:46 ET
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Ninth Circuit Court of Appeals Unanimously Rules: Yellow Pages Directories are Fully Protected Speech

 We are extremely pleased the Ninth Circuit Court of Appeals unanimously ruled Yellow Pages directories are "fully protected speech" under the...

Oct 10, 2012, 10:00 ET
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State Rep. Bill Cunningham and Yellow Pages Publishers Collaborate to Promote Opt-Out Registry of Phone Book Delivery in Illinois

 State Rep. Bill Cunningham and Yellow Pages publishers today announced a comprehensive effort to spread awareness among Illinois residents...

Jun 27, 2012, 09:00 ET
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'Local Pays Off' Promotes Benefits of Buying from Local Businesses

 The Local Search Association, an organization of search providers, directory publishers, online listings and review sites, today announced a...

Apr 24, 2012, 09:00 ET
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Elected Officials, Consumer Advocacy Organizations, and Small Businesses Join Local Search Industry in Promoting Yellow Pages

 A coalition of local search companies, elected officials, consumer advocacy organizations, and small business owners today announced a new...

Apr 23, 2012, 09:00 ET
Directory Paper Source Reduction.  (PRNewsFoto/Local Search Association)

Local Search Association Releases 2012 Sustainability Report Showing 50 Percent Directory Paper Source Reduction

 The Local Search Association today released its third annual sustainability report – "Thrive in Perpetuity" – which evaluates...

Apr 23, 2012, 08:30 ET
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Local Search Association Announces 2011 Industry Excellence Award Winners at 'Search Starts Here' Conference

 The Local Search Association announced the winners of its 2011 Industry Excellence Awards at this year's annual conference, "Search Starts...

Jan 17, 2012, 15:06 ET
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Hawaii Consumers and Businesses Can Control Phone Book Delivery

 Three committee chairs of the Hawaii State Legislature as well as Yellow Pages publishers are reminding Hawaii consumers and business...