News from MarketingSherpa A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 21, 2017, 09:24 ET When asked about companies' marketing, 35% of unsatisfied customers say, "The company does not put my needs and wants above its business goals"

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers...


Dec 12, 2016, 09:00 ET Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals

Companies practicing true "customer-first marketing" have a lot to gain based on the results of a new online survey conducted by MarketingSherpa...


Nov 01, 2016, 12:29 ET HCSS Software, SAP are winners in MarketingSherpa Awards 2017

HCSS was named Best-in-Show, and SAP was selected as the Reader's Choice winner in MarketingSherpa Awards 2017. The MarketingSherpa Awards are...


Sep 22, 2016, 08:30 ET Millennials something Snapchat something something

 To help marketers step out of their day-to-day tasks for just a moment and get a new perspective of their roles, marketing industry...


Mar 16, 2016, 08:30 ET MarketingSherpa Summit 2017 Opens Call for Speakers

 MarketingSherpa Summit 2017 has opened its Call for Speakers for marketers and industry experts to present their most successful digital...


Feb 22, 2016, 11:08 ET Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital...


Feb 05, 2016, 12:57 ET MarketingSherpa Summit 2016 Breaks Pre-Conference Registration Record; Adds Dr. Leonard Mlodinow, Theoretical Physicist and Author, as Featured Speaker

 MarketingSherpa Summit 2016, being held Feb. 22-24 in Las Vegas, is set to become the largest ever with a record number of pre-registered...


Jan 12, 2016, 15:25 ET Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

 MarketingSherpa's sister publishing company, MarketingExperiments, has teamed up with top digital marketing blog, Convince & Convert, to...


Nov 11, 2015, 08:30 ET MarketingSherpa Announces 2016 Award Winners

 Optum and Sunrise Senior Living are the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards. Optum, a health...


Nov 02, 2015, 09:00 ET MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

 In this era of data-driven marketing heralded by an exploding number of choices for brand communications and consumer targeting, it appears...


Sep 30, 2015, 09:00 ET Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns...


Feb 03, 2015, 08:30 ET MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

 It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other...


Dec 08, 2014, 12:09 ET MarketingSherpa Announces 2015 Award Winners; Launches Inaugural Readers' Choice Award

 MarketingSherpa has selected the winners of its 10th annual awards, sponsored by BlueHornet, as well as commenced its first opportunity for...


Nov 18, 2014, 09:00 ET MarketingSherpa Email Summit 2015, The Original Research-based Email Marketing Conference, Set for Feb. 23 - 26 in Las Vegas

 Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and...


May 21, 2014, 14:29 ET MarketingSherpa E-commerce Benchmark Study Reveals How 4,346 E-commerce Marketers Define, Drive Success

MarketingSherpa has just released its E-commerce Benchmark Study. It provides marketers the most up-to-date context to compare their e-commerce...


Jan 15, 2014, 14:00 ET Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...


Jan 08, 2014, 15:00 ET Who's the Champion of the Marketer Vs. Copywriter Subject Line Writing Cage Match?

Who produces the best email subject lines? Analytical or creative types?  Copyblogger and MarketingExperiments attempted to answer this...


Oct 21, 2013, 19:05 ET MarketingSherpa Announces Winners of Its Email Awards 2014

MarketingSherpa (http://www.marketingsherpa.com) has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were...


Jul 19, 2013, 07:00 ET Announcing Call for Entries for the MarketingSherpa Email Awards 2014

 MarketingSherpa invites marketers to be recognized internationally for their email marketing success through the ninth annual MarketingSherpa...


May 10, 2013, 16:11 ET Healthcare Marketing Trends: Behavioral care network uses A/B testing to better communicate to potential patients, drive 14% more revenue

 "A single discovery transformed our entire business," said Jon Ciampi, Vice President, Marketing, Business & Corporate Development for...


May 08, 2013, 14:30 ET MarketingSherpa Optimization Summit 2013: SAP to Reveal the Secrets of Global Website Testing that Increased Digital Leads by 27% and Slashed Costs by 20%

 At the MarketingSherpa Optimization Summit 2013 in Boston, Mass., May 20-23, Shawn Burns, SAP's Global Vice President of Digital Marketing,...


Mar 12, 2013, 07:00 ET MarketingSherpa Releases the 2013 Email Marketing Benchmark Report

 MarketingSherpa's newly released 2013 Email Marketing Benchmark Report, sponsored by Vocus, defines the current state of email marketing....


Feb 13, 2013, 07:00 ET MarketingSherpa Premieres the 2013 Marketing Analytics Benchmark Report

 MarketingSherpa has just released the 2013 Marketing Analytics Benchmark Report, which examines how marketers from 1,131 companies are...


Jan 21, 2013, 14:51 ET Speakers Wanted for the MarketingSherpa/MarketingExperiments Optimization Summit 2013 May 20-23 in Boston

MarketingSherpa and MarketingExperiments are seeking speakers for their third annual Optimization Summit, May 20-23 in Boston. They're looking for...


Jan 10, 2013, 14:16 ET Coming in February: MarketingSherpa Email Marketing Summit 2013 - The Only Email-Marketing Event Based on Proven Research and Science

 MarketingSherpa's tenth annual Email Summit, the only email marketing conference based on proven research and science, will be held February...