News from MarketingSherpa A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

May 21, 2014, 14:29 ET
MarketingSherpa's E-commerce Benchmark Study provides marketers the most up-to-date context to compare their e-commerce execution against their peers. It is the culmination of 3,000 hours of research, survey responses from 4,346 e-commerce marketers, interviews with key e-commerce leaders and a literature review of academic works related to e-commerce. The free download includes 94 charts and 29 pages of objective analyses. The study was made possible by a research grant from Magento. (PRNewsFoto/MarketingSherpa)

MarketingSherpa E-commerce Benchmark Study Reveals How 4,346 E-commerce Marketers Define, Drive Success

MarketingSherpa has just released its E-commerce Benchmark Study. It provides marketers the most up-to-date context to compare their e-commerce...

Jan 15, 2014, 14:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...

Jan 08, 2014, 15:00 ET

Who's the Champion of the Marketer Vs. Copywriter Subject Line Writing Cage Match?

Who produces the best email subject lines? Analytical or creative types?  Copyblogger and MarketingExperiments attempted to answer this...

Oct 21, 2013, 19:05 ET
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MarketingSherpa Announces Winners of Its Email Awards 2014

MarketingSherpa (http://www.marketingsherpa.com) has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were...

Jul 19, 2013, 07:00 ET
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Announcing Call for Entries for the MarketingSherpa Email Awards 2014

 MarketingSherpa invites marketers to be recognized internationally for their email marketing success through the ninth annual MarketingSherpa...

May 10, 2013, 16:11 ET
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Healthcare Marketing Trends: Behavioral care network uses A/B testing to better communicate to potential patients, drive 14% more revenue

 "A single discovery transformed our entire business," said Jon Ciampi, Vice President, Marketing, Business & Corporate Development for...

May 08, 2013, 14:30 ET
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MarketingSherpa Optimization Summit 2013: SAP to Reveal the Secrets of Global Website Testing that Increased Digital Leads by 27% and Slashed Costs by 20%

 At the MarketingSherpa Optimization Summit 2013 in Boston, Mass., May 20-23, Shawn Burns, SAP's Global Vice President of Digital Marketing,...

Mar 12, 2013, 07:00 ET
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MarketingSherpa Releases the 2013 Email Marketing Benchmark Report

 MarketingSherpa's newly released 2013 Email Marketing Benchmark Report, sponsored by Vocus, defines the current state of email marketing....

Feb 13, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Premieres the 2013 Marketing Analytics Benchmark Report

 MarketingSherpa has just released the 2013 Marketing Analytics Benchmark Report, which examines how marketers from 1,131 companies are...

Jan 21, 2013, 14:51 ET
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Speakers Wanted for the MarketingSherpa/MarketingExperiments Optimization Summit 2013 May 20-23 in Boston

MarketingSherpa and MarketingExperiments are seeking speakers for their third annual Optimization Summit, May 20-23 in Boston. They're looking for...

Jan 10, 2013, 14:16 ET
Email Summit 2013: The Only Email Marketing Conference Based on Proven Research.  (PRNewsFoto/MarketingSherpa)

Coming in February: MarketingSherpa Email Marketing Summit 2013 - The Only Email-Marketing Event Based on Proven Research and Science

 MarketingSherpa's tenth annual Email Summit, the only email marketing conference based on proven research and science, will be held February...

Dec 11, 2012, 14:56 ET
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MarketingSherpa Announces Winners of its Email Awards 2013

 MarketingSherpa has announced its winners for Email Awards 2013. They were selected from hundreds of entries, based upon strategy,...

Dec 04, 2012, 13:30 ET
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Marketers Wanted for Email Marketing Benchmark Survey

 MarketingSherpa is fielding a survey to find out email-marketing strategies and best practices marketers are using right now. The survey will...

Nov 29, 2012, 12:21 ET
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MarketingSherpa Announces Agenda for Email Summit 2013 -- The Only Email Marketing Conference Based on Proven Research

 MarketingSherpa has announced the agenda for its tenth annual Email Summit, the only email marketing conference based on proven research and...

Nov 07, 2012, 14:56 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Marketers Wanted for Marketing Analytics Benchmark Survey

 MarketingSherpa is currently fielding the 2013 Marketing Analytics Benchmark Survey to find out the strategies and best practices marketers...

Aug 07, 2006, 01:00 ET

MarketingSherpa Research Indicates 25% of America's Largest Business Software Firms Have 'Pitiful' Search Marketing

WARREN, R.I., Aug. 7 /PRNewswire/ -- MarketingSherpa has announced the results of an observational study of America's 44 largest business...