News from MarketingSherpa A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Feb 05, 2016, 12:57 ET

MarketingSherpa Summit 2016 Breaks Pre-Conference Registration Record; Adds Dr. Leonard Mlodinow, Theoretical Physicist and Author, as Featured Speaker

 MarketingSherpa Summit 2016, being held Feb. 22-24 in Las Vegas, is set to become the largest ever with a record number of pre-registered...

Jan 12, 2016, 15:25 ET

Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

 MarketingSherpa's sister publishing company, MarketingExperiments, has teamed up with top digital marketing blog, Convince & Convert, to...

Nov 11, 2015, 08:30 ET

MarketingSherpa Announces 2016 Award Winners

 Optum and Sunrise Senior Living are the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards. Optum, a health...

Nov 02, 2015, 09:00 ET

MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

 In this era of data-driven marketing heralded by an exploding number of choices for brand communications and consumer targeting, it appears...

Sep 30, 2015, 09:00 ET

Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns...

Jun 29, 2015, 14:25 ET

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

 A newly expanded MarketingSherpa Summit 2016, bringing the best practices in digital marketing programs to a broad spectrum of global...

May 27, 2015, 09:00 ET

MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for...

May 19, 2015, 09:00 ET

MarketingSherpa Summit 2016 Opens its Call for Speakers

The call for speakers for MarketingSherpa Summit 2016, the showcase for the "best of the best" in digital marketing programs, has opened and will...

Feb 23, 2015, 09:00 ET
MarketingSherpa Email Summit 2015

Global Email Marketers and Industry Leaders Convene in Las Vegas to Learn and Share Best Digital Marketing Practices and Recognize Innovation

International email marketers and industry leaders gather here starting today to learn strategies and techniques for improving their digital...

Feb 03, 2015, 08:30 ET
MarketingSherpa Email Summit 2015

MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

 It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other...

Dec 08, 2014, 12:09 ET

MarketingSherpa Announces 2015 Award Winners; Launches Inaugural Readers' Choice Award

 MarketingSherpa has selected the winners of its 10th annual awards, sponsored by BlueHornet, as well as commenced its first opportunity for...

Nov 18, 2014, 09:00 ET
MarketingSherpa Email Summit 2015

MarketingSherpa Email Summit 2015, The Original Research-based Email Marketing Conference, Set for Feb. 23 - 26 in Las Vegas

 Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and...

May 21, 2014, 14:29 ET
MarketingSherpa's E-commerce Benchmark Study provides marketers the most up-to-date context to compare their e-commerce execution against their peers. It is the culmination of 3,000 hours of research, survey responses from 4,346 e-commerce marketers, interviews with key e-commerce leaders and a literature review of academic works related to e-commerce. The free download includes 94 charts and 29 pages of objective analyses. The study was made possible by a research grant from Magento. (PRNewsFoto/MarketingSherpa)

MarketingSherpa E-commerce Benchmark Study Reveals How 4,346 E-commerce Marketers Define, Drive Success

MarketingSherpa has just released its E-commerce Benchmark Study. It provides marketers the most up-to-date context to compare their e-commerce...

Jan 15, 2014, 14:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...

Jan 08, 2014, 15:00 ET

Who's the Champion of the Marketer Vs. Copywriter Subject Line Writing Cage Match?

Who produces the best email subject lines? Analytical or creative types?  Copyblogger and MarketingExperiments attempted to answer this...

Oct 21, 2013, 19:05 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Announces Winners of Its Email Awards 2014

MarketingSherpa ( has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were...

Jul 19, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Announcing Call for Entries for the MarketingSherpa Email Awards 2014

 MarketingSherpa invites marketers to be recognized internationally for their email marketing success through the ninth annual MarketingSherpa...

May 10, 2013, 16:11 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Healthcare Marketing Trends: Behavioral care network uses A/B testing to better communicate to potential patients, drive 14% more revenue

 "A single discovery transformed our entire business," said Jon Ciampi, Vice President, Marketing, Business & Corporate Development for...

May 08, 2013, 14:30 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Optimization Summit 2013: SAP to Reveal the Secrets of Global Website Testing that Increased Digital Leads by 27% and Slashed Costs by 20%

 At the MarketingSherpa Optimization Summit 2013 in Boston, Mass., May 20-23, Shawn Burns, SAP's Global Vice President of Digital Marketing,...

Mar 12, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Releases the 2013 Email Marketing Benchmark Report

 MarketingSherpa's newly released 2013 Email Marketing Benchmark Report, sponsored by Vocus, defines the current state of email marketing....