News from MarketingSherpa A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Apr 04, 2017, 09:34 ET The top reason U.S. consumers unsubscribe from email is because they get too many emails in general, cited by 26% of consumers

MarketingSherpa asked 1,200 U.S. consumers, "Why do you unsubscribe from the email lists of companies with which you are satisfied? Select all that...


Mar 21, 2017, 09:47 ET Consumers dislike online pop-up ads the most, print ads in newspapers and magazines the least

MarketingSherpa asked 1,200 U.S. consumers, "In general, which type of ads do you most dislike? Please order the following ad types from most...


Mar 16, 2017, 12:04 ET Print ads in newspapers and magazines are the most trusted advertising channel when consumers are making a purchase decision

MarketingSherpa asked 2,400 U.S. consumers, "In general which type of advertising channels do you trust more when you want to make a purchase...


Mar 14, 2017, 11:57 ET Biggest effect of age on consumers' channel preferences seen in mobile apps

MarketingSherpa asked 2,400 U.S. consumers, "How often to you disengage with marketing by doing the following?" Of the six possible answers...


Mar 09, 2017, 09:27 ET MarketingSherpa research discovers it's easier to lose customers with product reliability than it is to win them over

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally...


Mar 07, 2017, 10:00 ET Top reason customers use ad blocking software: They dislike large ads that pop up over an entire webpage

MarketingSherpa asked 2,400 U.S. consumers, "Why do you block online ads? Select all that apply." "I dislike large ads that pop up over...


Mar 02, 2017, 11:44 ET 52% of customers watch TV ads of companies they are satisfied with; most popular marketing channel of 12 surveyed

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Thinking about companies that you are generally...


Feb 28, 2017, 09:00 ET 42% of satisfied customers say the company often puts their needs before its business goals

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers...


Feb 23, 2017, 14:59 ET 51% of unsatisfied and 43% of satisfied customers often or always skip online pre-roll ads

MarketingSherpa split 2,400 U.S. consumers into two groups. One group of 1,200 was asked, "Of the companies with which you are generally satisfied,...


Feb 21, 2017, 09:24 ET When asked about companies' marketing, 35% of unsatisfied customers say, "The company does not put my needs and wants above its business goals"

MarketingSherpa asked 2,400 U.S. consumers about a specific company they were satisfied or unsatisfied with. In a follow-up question, consumers...


Dec 12, 2016, 09:00 ET Study Reveals Customer Satisfaction Expands Dramatically When Companies Place Consumer Needs Ahead of Immediate Business and Marketing Goals

Companies practicing true "customer-first marketing" have a lot to gain based on the results of a new online survey conducted by MarketingSherpa...


Nov 01, 2016, 12:29 ET HCSS Software, SAP are winners in MarketingSherpa Awards 2017

HCSS was named Best-in-Show, and SAP was selected as the Reader's Choice winner in MarketingSherpa Awards 2017. The MarketingSherpa Awards are...


Sep 22, 2016, 08:30 ET Millennials something Snapchat something something

 To help marketers step out of their day-to-day tasks for just a moment and get a new perspective of their roles, marketing industry...


Mar 16, 2016, 08:30 ET MarketingSherpa Summit 2017 Opens Call for Speakers

 MarketingSherpa Summit 2017 has opened its Call for Speakers for marketers and industry experts to present their most successful digital...


Feb 22, 2016, 11:08 ET Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital...


Feb 05, 2016, 12:57 ET MarketingSherpa Summit 2016 Breaks Pre-Conference Registration Record; Adds Dr. Leonard Mlodinow, Theoretical Physicist and Author, as Featured Speaker

 MarketingSherpa Summit 2016, being held Feb. 22-24 in Las Vegas, is set to become the largest ever with a record number of pre-registered...


Jan 12, 2016, 15:25 ET Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

 MarketingSherpa's sister publishing company, MarketingExperiments, has teamed up with top digital marketing blog, Convince & Convert, to...


Nov 11, 2015, 08:30 ET MarketingSherpa Announces 2016 Award Winners

 Optum and Sunrise Senior Living are the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards. Optum, a health...


Nov 02, 2015, 09:00 ET MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

 In this era of data-driven marketing heralded by an exploding number of choices for brand communications and consumer targeting, it appears...


Sep 30, 2015, 09:00 ET Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns...


Feb 03, 2015, 08:30 ET MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

 It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other...


Dec 08, 2014, 12:09 ET MarketingSherpa Announces 2015 Award Winners; Launches Inaugural Readers' Choice Award

 MarketingSherpa has selected the winners of its 10th annual awards, sponsored by BlueHornet, as well as commenced its first opportunity for...


Nov 18, 2014, 09:00 ET MarketingSherpa Email Summit 2015, The Original Research-based Email Marketing Conference, Set for Feb. 23 - 26 in Las Vegas

 Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and...


May 21, 2014, 14:29 ET MarketingSherpa E-commerce Benchmark Study Reveals How 4,346 E-commerce Marketers Define, Drive Success

MarketingSherpa has just released its E-commerce Benchmark Study. It provides marketers the most up-to-date context to compare their e-commerce...


Jan 15, 2014, 14:00 ET Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...