News from marketingsherpa A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Mar 16, 2016, 08:30 ET MarketingSherpa Summit 2017 Opens Call for Speakers

 MarketingSherpa Summit 2017 has opened its Call for Speakers for marketers and industry experts to present their most successful digital...


Feb 22, 2016, 11:08 ET Marketers Converge in Las Vegas to Share Inspirational Stories of Customer-First Marketing at MarketingSherpa Summit 2016

Marketing leaders and practitioners convene today at MarketingSherpa Summit 2016 to learn proven strategies and techniques for improving digital...


Feb 05, 2016, 12:57 ET MarketingSherpa Summit 2016 Breaks Pre-Conference Registration Record; Adds Dr. Leonard Mlodinow, Theoretical Physicist and Author, as Featured Speaker

 MarketingSherpa Summit 2016, being held Feb. 22-24 in Las Vegas, is set to become the largest ever with a record number of pre-registered...


Jan 12, 2016, 15:25 ET Consumer Reports Leverages Public Test with Readers of MarketingExperiments and Convince & Convert to Improve Email Marketing

 MarketingSherpa's sister publishing company, MarketingExperiments, has teamed up with top digital marketing blog, Convince & Convert, to...


Nov 11, 2015, 08:30 ET MarketingSherpa Announces 2016 Award Winners

 Optum and Sunrise Senior Living are the winners of this year's MarketingSherpa Best-in-Show and Readers' Choice awards. Optum, a health...


Nov 02, 2015, 09:00 ET MarketingSherpa Surveys on Consumer Marketing Preferences and Brand Marketer Practices Highlight Major Disconnects

 In this era of data-driven marketing heralded by an exploding number of choices for brand communications and consumer targeting, it appears...


Sep 30, 2015, 09:00 ET Conference Agenda Unveiled for Newly Expanded MarketingSherpa Summit 2016

The conference agenda for the newly expanded MarketingSherpa Summit 2016 — showcasing some of the most successful digital marketing campaigns...


Jun 29, 2015, 14:25 ET MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

 A newly expanded MarketingSherpa Summit 2016, bringing the best practices in digital marketing programs to a broad spectrum of global...


May 27, 2015, 09:00 ET MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for...


May 19, 2015, 09:00 ET MarketingSherpa Summit 2016 Opens its Call for Speakers

The call for speakers for MarketingSherpa Summit 2016, the showcase for the "best of the best" in digital marketing programs, has opened and will...


Feb 23, 2015, 09:00 ET Global Email Marketers and Industry Leaders Convene in Las Vegas to Learn and Share Best Digital Marketing Practices and Recognize Innovation

International email marketers and industry leaders gather here starting today to learn strategies and techniques for improving their digital...


Feb 03, 2015, 08:30 ET MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

 It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other...


Jan 15, 2014, 14:00 ET Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...


Jan 08, 2014, 15:00 ET Who's the Champion of the Marketer Vs. Copywriter Subject Line Writing Cage Match?

Who produces the best email subject lines? Analytical or creative types?  Copyblogger and MarketingExperiments attempted to answer this...


Oct 21, 2013, 19:05 ET MarketingSherpa Announces Winners of Its Email Awards 2014

MarketingSherpa (http://www.marketingsherpa.com) has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were...