News from MarketingSherpa A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jun 29, 2015, 14:25 ET

MarketingSherpa Summit 2016 Expands to Encompass All Digital Marketing Channels

 A newly expanded MarketingSherpa Summit 2016, bringing the best practices in digital marketing programs to a broad spectrum of global...

May 27, 2015, 09:00 ET

MarketingSherpa and MECLABS Institute Partner with Internet Retailer Conference and Exhibition 2015

MarketingSherpa will again be joining forces with the Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, for...

May 19, 2015, 09:00 ET

MarketingSherpa Summit 2016 Opens its Call for Speakers

The call for speakers for MarketingSherpa Summit 2016, the showcase for the "best of the best" in digital marketing programs, has opened and will...

Feb 23, 2015, 09:00 ET
MarketingSherpa Email Summit 2015

Global Email Marketers and Industry Leaders Convene in Las Vegas to Learn and Share Best Digital Marketing Practices and Recognize Innovation

International email marketers and industry leaders gather here starting today to learn strategies and techniques for improving their digital...

Feb 03, 2015, 08:30 ET
MarketingSherpa Email Summit 2015

MarketingSherpa Survey of Consumer Attitudes towards Email Marketing Reveals Strong Preference for Email Compared with All Other Communications

 It might challenge widely held beliefs but Americans actually prefer companies to communicate with them through email more than any other...

Dec 08, 2014, 12:09 ET

MarketingSherpa Announces 2015 Award Winners; Launches Inaugural Readers' Choice Award

 MarketingSherpa has selected the winners of its 10th annual awards, sponsored by BlueHornet, as well as commenced its first opportunity for...

Nov 18, 2014, 09:00 ET
MarketingSherpa Email Summit 2015

MarketingSherpa Email Summit 2015, The Original Research-based Email Marketing Conference, Set for Feb. 23 - 26 in Las Vegas

 Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and...

May 21, 2014, 14:29 ET
MarketingSherpa's E-commerce Benchmark Study provides marketers the most up-to-date context to compare their e-commerce execution against their peers. It is the culmination of 3,000 hours of research, survey responses from 4,346 e-commerce marketers, interviews with key e-commerce leaders and a literature review of academic works related to e-commerce. The free download includes 94 charts and 29 pages of objective analyses. The study was made possible by a research grant from Magento. (PRNewsFoto/MarketingSherpa)

MarketingSherpa E-commerce Benchmark Study Reveals How 4,346 E-commerce Marketers Define, Drive Success

MarketingSherpa has just released its E-commerce Benchmark Study. It provides marketers the most up-to-date context to compare their e-commerce...

Jan 15, 2014, 14:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Marketers Wanted for E-commerce Benchmark Study

MarketingSherpa is fielding a study to uncover e-commerce strategies and tactics that marketers are using right now. The results will be compiled...

Jan 08, 2014, 15:00 ET

Who's the Champion of the Marketer Vs. Copywriter Subject Line Writing Cage Match?

Who produces the best email subject lines? Analytical or creative types?  Copyblogger and MarketingExperiments attempted to answer this...

Oct 21, 2013, 19:05 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Announces Winners of Its Email Awards 2014

MarketingSherpa ( has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were...

Jul 19, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Announcing Call for Entries for the MarketingSherpa Email Awards 2014

 MarketingSherpa invites marketers to be recognized internationally for their email marketing success through the ninth annual MarketingSherpa...

May 10, 2013, 16:11 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Healthcare Marketing Trends: Behavioral care network uses A/B testing to better communicate to potential patients, drive 14% more revenue

 "A single discovery transformed our entire business," said Jon Ciampi, Vice President, Marketing, Business & Corporate Development for...

May 08, 2013, 14:30 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Optimization Summit 2013: SAP to Reveal the Secrets of Global Website Testing that Increased Digital Leads by 27% and Slashed Costs by 20%

 At the MarketingSherpa Optimization Summit 2013 in Boston, Mass., May 20-23, Shawn Burns, SAP's Global Vice President of Digital Marketing,...

Mar 12, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Releases the 2013 Email Marketing Benchmark Report

 MarketingSherpa's newly released 2013 Email Marketing Benchmark Report, sponsored by Vocus, defines the current state of email marketing....

Feb 13, 2013, 07:00 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Premieres the 2013 Marketing Analytics Benchmark Report

 MarketingSherpa has just released the 2013 Marketing Analytics Benchmark Report, which examines how marketers from 1,131 companies are...

Jan 21, 2013, 14:51 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Speakers Wanted for the MarketingSherpa/MarketingExperiments Optimization Summit 2013 May 20-23 in Boston

MarketingSherpa and MarketingExperiments are seeking speakers for their third annual Optimization Summit, May 20-23 in Boston. They're looking for...

Jan 10, 2013, 14:16 ET
Email Summit 2013: The Only Email Marketing Conference Based on Proven Research.  (PRNewsFoto/MarketingSherpa)

Coming in February: MarketingSherpa Email Marketing Summit 2013 - The Only Email-Marketing Event Based on Proven Research and Science

 MarketingSherpa's tenth annual Email Summit, the only email marketing conference based on proven research and science, will be held February...

Dec 11, 2012, 14:56 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

MarketingSherpa Announces Winners of its Email Awards 2013

 MarketingSherpa has announced its winners for Email Awards 2013. They were selected from hundreds of entries, based upon strategy,...

Dec 04, 2012, 13:30 ET
MarketingSherpa.  (PRNewsFoto/MECLABS)

Marketers Wanted for Email Marketing Benchmark Survey

 MarketingSherpa is fielding a survey to find out email-marketing strategies and best practices marketers are using right now. The survey will...