News from patron spirits A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Nov 12, 2013, 08:01 ET
Patron Anejo featuring the limited edition David Yurman bottle stopper.  (PRNewsFoto/Patron Spirits)

Patron Anejo Adorned with David Yurman Limited Edition Bottle Stopper

 For the second time in a series of designer collaborations, Patron Spirits introduces a limited edition bottle stopper for this holiday...

Oct 25, 2013, 08:01 ET

Patron Spirits Offers Halloween Revelers a Safe Uber Ride Home

After a night of Halloween celebration, Patron XO Cafe will offer people the best "treat" of the evening – a reliable, safe ride home with a...

Jul 01, 2013, 08:30 ET
'Batalla de los Espiritus' by Brandon Montgomery of Spring Valley, Calif. was named the Grand Prize Winner of "The Art of Patron" Contest. To see a gallery of all the Finalists' entries, visit www.ArtofPatron.com.  (PRNewsFoto/Patron Spirits)

Patron Announces Winning Design in "The Art of Patron" Contest

 Following hundreds of entries and votes, Patron announced today the Grand Prize winner of "The Art of Patron" contest. "Batalla de los...

Mar 06, 2013, 08:30 ET

Patron Invites Fans to Give the Brand's Iconic Bottles a second life

From the moment Patron tequila was first introduced, its glass bottle quickly became a symbol of the brand and its premium craftsmanship. It also...

Mar 04, 2013, 08:30 ET
Tequila Patron Racing Logo.  (PRNewsFoto/Patron Spirits)

Tequila Patron Returns as Presenting Sponsor of 2013 Season of The American Le Mans Series

 Next week marks the start of the 2013 season of the American Le Mans Series (ALMS), and Tequila Patron is back for the fourth year as the...

Dec 04, 2012, 08:00 ET
Fashion Icon John Varvatos Rocks Patron Anejo Tequila with Limited Edition Bottle Stopper.  (PRNewsFoto/Patron Spirits)

Fashion Icon John Varvatos Rocks Patron Anejo Tequila with Limited Edition Bottle Stopper

Patron Spirits has partnered with world-renowned fashion designer John Varvatos, the first-ever artist to collaborate on a new design element of...

May 24, 2012, 08:30 ET
Patron Mango Lemonade.  (PRNewsFoto/Patron Spirits)

Patron Launches 'Summerology' Program

Patron tequila, a must-have for mixed drinks and summer fun, announces its ultimate seasonal resource – the Patron Summerology Program....

Apr 30, 2012, 14:48 ET
Patron Citronge.  (PRNewsFoto/Patron Spirits)

Cinco de Mayo and Summer Cocktails Deserve an Authentic Mexican Orange Liqueur

 The Margarita is one of the most popular cocktails in the U.S., and there's no better time to enjoy one than on Cinco de Mayo, and all summer...

Feb 07, 2012, 08:30 ET

Patron Spirits Launches Patron XO Cafe Dark Cocoa Coffee Liqueur

Patron Spirits announces the launch of the first brand extension for the highly successful Patron XO Cafe coffee liqueur line. Available in the...

Feb 04, 2012, 04:05 ET

Celebrities, Athletes, VIPs Pick Giants to Win

 It's anyone's guess who will win the game on Sunday, but among celebrities, athletes and other VIPs attending tonight's NFL Alumni...

Nov 15, 2011, 08:40 ET

Patron Teams Up With Emerging Artists for the "Simply Perfect" Art Project to Benefit Local Art Organizations

Patron Spirits is inviting a new kind of window shopping this holiday season. Starting Nov. 15 and continuing through Dec. 31, 2011, the...

Jul 13, 2011, 13:45 ET

Patron XO Cafe Rocks the Up-and-Coming Band Scene

Unsigned bands thirsty for their big break might just get one, thanks to ultra-premium tequila maker Patron. Now through July 21, 2011, Patron XO...

Feb 05, 2010, 12:14 ET

Celebrities, Athletes, VIPs Pick New Orleans to Win

It's anyone's guess who will win the game on Sunday, but among celebrities, athletes and other VIPs attending last night's GQ Pre-Bowl Bash in...

Dec 15, 2009, 10:14 ET

The Patron Spirits Company Partners With DISCUS to Support the FTC's 'We Don't Serve Teens' Campaign

Underage consumption of beverage alcohol is unsafe, illegal and irresponsible, and thanks to the Federal Trade Commission (FTC), this...

Nov 16, 2009, 11:27 ET

Survey Finds 'Regifting' is Widespread

New Holiday Campaign for Patron Tequila Seeks to 'Eliminate Regifting' A recent survey commissioned by The Patron Spirits Company, importers...

Jan 31, 2009, 06:00 ET

Celebrities, Athletes, VIPs Pick Cardinals to Win

Attendees of Annual Maxim Magazine Party 'Debate' Sunday's Outcome It's anyone's guess who will win the game on Sunday, but among celebrities,...

Oct 23, 2007, 01:00 ET
A F THE PATRON SPIRITS COMPANY ULTIMAT VODKA THE PATRON SPIRITS COMPANY ULTIMAT VODKA

Ultimat Vodka. (PRNewsFoto/The Patron Spirits Company)[SB]
 LAS VEGAS, NV UNITED STATES
 10/23/2007

Patron Acquires Ultimat Vodka

LAS VEGAS, Oct. 23 /PRNewswire/ -- The Patron Spirits Company, worldwide exclusive importer and marketer of the fast-growing Patron tequila...

May 21, 2007, 01:00 ET

Club Patron Arrives at Indianapolis Motor Speedway

LAS VEGAS, May 21 /PRNewswire/ -- Not every truck in the convoy of 18-wheelers arriving for the 91st Indianapolis 500 is carrying racecars --...

Nov 13, 2006, 00:00 ET

Patron Tequila Named to AdAge's Marketing 50 List

LAS VEGAS, Nov. 13 /PRNewswire/ -- The annual Advertising Age Marketing 50 Special Report, published today, includes just one spirits brand this...

Aug 01, 2006, 01:00 ET
A F PATRON "SIMPLY PERFECT" BRAND CAMPAIGN PATRON "SIMPLY PERFECT" BRAND CAMPAIGN

Patron Tequila's new "Simply Perfect" brand campaign demonstrates that while "perfection" can mean different things to different people, Patron's perfection is not debatable. TV and print ads in the campaign, such as this one running in sports magazines, are targeted specifically to the shows and publications in which they appear, and examine thought-provoking topics relevant to those audiences. Visitors to Patron's new www.simplyperfect.com site can now weigh in with their comments on each of the "debates" presented in the campaign. (PRNewsFoto/The Patron Spirits Company)[JU]
 LAS VEGAS AND DALLAS, NV AND TX UNITED STATES
 07/31/2006

New Advertising Campaign Reminds People That Patron Tequila's Perfection Is Not Debatable

LAS VEGAS and DALLAS, Aug. 1 /PRNewswire/ -- Though we live in a world where everyone seems to search for that perfect watch, that perfect car,...