News from performance marketing association A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jan 07, 2014, 10:02 ET

Incentives Could Improve Patient Care As ACA Becomes Reality

As the Affordable Care Act (ACA) becomes reality for millions of Americans, comes a paper from the Performance Improvement Council (PIC) of the...

Jul 15, 2013, 09:10 ET

New Paper Offers Proven Ideas to Solve Lackluster Sales

Are your company sales below par and in need of a boost? Instead of the usual pep talk, a new white paper by the Performance Improvement Council...

May 07, 2013, 08:35 ET
Performance Marketing Association  Logo.  (PRNewsFoto/The Performance Marketing Association)

Performance Marketing Association Congratulates US Senate for Passing Marketplace Fairness Act

 The Performance Marketing Association (PMA) expresses thanks and gratitude to the US Senate for passing the historic Marketplace Fairness Act...

Mar 13, 2013, 17:47 ET

Performance Marketing Association Urges Utah Legislature: Say "No" to Internet Nexus Tax Bill

 The Performance Marketing Association (PMA) is the latest of a broadening group opposing what they feel is one of the worst taxing measures on...

Jan 14, 2013, 12:45 ET

New White Paper Shows How to Leverage Virtual Workforce Realities

Keeping virtual employees connected and engaged can be one of the toughest challenges in the new age of virtual work.  Finding ways to...

Dec 17, 2012, 09:05 ET

Performance Improvement Council Weighs In On HR vs. Marketing for Better Employee Engagement

 In an age of technologically precise marketing, should marketing departments take on responsibility for internal brand building and employee...

Sep 26, 2012, 09:08 ET

Performance Improvement Council's new white paper focuses on incentive travel, corporate social responsibility

After several difficult years, incentive travel programs have been undergoing changes for the better, as in bettering host communities, the people...

Jun 05, 2012, 09:20 ET

Employee Engagement Impacts Brand Value According to Performance Improvement Council's White Paper

 Calling on companies to "awaken the sleeping giant" of employee engagement in order to "catalyze their brand," the Performance Improvement...

Sep 16, 2011, 08:15 ET

Online Advertising Industry Association Seats New Board of Directors

The Performance Marketing Association (PMA) is pleased to announce its 2011-2012 Board of Directors. The board is made up of performance...

Jul 12, 2011, 13:31 ET

25,000 California Businesses Applaud Efforts to Let Them Get Back to Work

A pending referendum would allow thousands of small businesses in California to go back to earning income after the recent job-killing tax law...

Jun 30, 2011, 07:30 ET

California 'Nexus Tax' Bill Crashes Website Owners, Says Performance Marketing Association

Knowing there were 25,000 California businesses at risk, Governor Brown still signed ABX1 28, according to the Performance Marketing Association....

Jun 20, 2011, 08:14 ET

25,000 California Small Businesses Urge the Governor to Veto Budget Trailer Bill

With 25,000 businesses at risk, members of the Performance Marketing Association are urging the Governor to veto ABX1 28. Rebecca Madigan,...

May 06, 2011, 13:02 ET

Affiliate Nexus Laws Imperil Businesses Across Two States

Refusing to learn from previous examples states are doomed to repeat mistakes While there is an effort underway for both North Carolina and Rhode...

Apr 27, 2011, 11:32 ET

Performance Marketing Association Opposes Proposed Connecticut "Tax Scheme"

Internet advertising businesses converged on the Connecticut capitol today to oppose the "affiliate nexus" tax proposed by Governor Malloy and...

Apr 06, 2011, 14:30 ET

Performance Marketing Association Vehemently Opposes Proposed Massachusetts "Tax Scheme"; Urges Joint Committee on Revenue to Vote Against H01731/S01450

The Performance Marketing Association (PMA), a not-for-profit trade association representing 5,300 Internet advertising businesses in Massachusetts...

Jan 12, 2011, 08:10 ET

Performance Marketing Association Announces Formation of New Standards Tracking Group

At its annual member meeting last night, the Performance Marketing Association announced the formation of a new working group to develop Tracking...

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