News from professional bull riders A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Mar 07, 2012, 09:15 ET

Purse up to $200,000, Winner Gets $150,000 as World's Top 35 Bull Riders Compete in "Last Cowboy Standing" at Ford Field March 10, 2012

 The stakes in the "Toughest Sport on Earth" just got bigger as the progressive-elimination "Last Cowboy Standing" bull riding show at Ford...

Feb 29, 2012, 07:15 ET

More Than $55,000 in Gifts and Donations to be Given by the Professional Bull Riders to Detroit Academy of Arts and Sciences 10 a.m. Thursday, March 1

 More than $55,000 in gifts and donations will be delivered to the Detroit Academy of Arts & Sciences (DAAS) at 10 a.m. Thursday, March 1st...

Feb 20, 2012, 10:12 ET

Country Music Stars Big & Rich to Headline Professional Bull Rider's Last Cowboy Standing March 10 Event in Detroit

 The Professional Bull Riders announced that Big & Rich with special guest Cowboy Troy have been added to the PBR Built Ford Tough...

Feb 14, 2012, 09:15 ET
World's best bull riders fight for Last Cowboy Standing Detroit Invitational Championship at Ford Field in Detroit, March 10, 2012.  (PRNewsFoto/Professional Bull Riders, Inc.)

World's Top 35 Bull Riders and Toughest Bucking Bulls Compete in 100K "Last Cowboy Standing" at Ford Field March 10, 2012

 The "Toughest Sport on Earth" comes to Detroit for the first time as the top 35 bull riders and the toughest bucking bulls in the world will...

Jun 26, 2008, 01:00 ET
A F FREDDY ADU SIGNS DEAL WITH SIERRA MIST PEPSI-COLA COMPANY FREDDY ADU SIGNS DEAL WITH SIERRA MIST PEPSI-COLA COMPANY

Freddy Adu, the 14-year-old soccer sensation who is expected to be the first pick at the MLS draft on Friday, signed a two-year endorsement deal today with Sierra Mist, Pepsi-Cola North America's "shockingly refreshing" lemon-lime brand and Official Soft Drink of Major League Soccer. The agreement includes opportunities for Adu to appear in print and TV advertising and he will become the spokesperson for the Sierra Mist MLS Dribble, Pass & Score(TM) youth program and Pepsi-Cola's Get Out There & Play initiative. (PRNewsFoto)[AS]
 NEW YORK, NY USA
 01/15/2004

The PBR Showcases the New PBR Team Shootout on ESPN2

PUEBLO, Colo., June 26 /PRNewswire/ -- The Professional Bull Riders, Inc. will debut the 2008 PBR Team Shootout, a new two-man team competition...

Mar 20, 2007, 01:00 ET

Professional Bull Riders and Spire Capital Partners Team Up to Continue Growth of the Most Exciting Sport on Dirt

NEW YORK, March 20 /PRNewswire/ -- It has been announced today that the Professional Bull Riders, Inc. (PBR) and Spire Capital Partners (Spire)...

Jun 22, 2006, 01:00 ET

The Professional Bull Riders Rock the Big Apple

COLORADO SPRINGS, Colo., June 22 /PRNewswire/ -- The Professional Bull Riders, Inc. (PBR) is proud to announce that the elite Built Ford Tough...

Apr 17, 2006, 01:00 ET

The Toughest Sport on Dirt is Coming to FOX This Fall!

COLORADO SPRINGS, Colo., April 17 /PRNewswire/ -- FOX Sports and the Professional Bull Riders (PBR) are excited to announce that bull riding is...

Jan 15, 2006, 00:00 ET

Shivers Crosses the $3 Million Mark!

CHARLESTON, S.C., Jan. 15 /PRNewswire/ -- Among the most dynamic athletes in the history of professional bull riding, it was Chris Shivers...

May 25, 2004, 01:00 ET

NBC and PBR Ink Deal

COLORADO SPRINGS, Colo., May 25 /PRNewswire/ -- The Professional Bull Riders, Inc. (PBR) has confirmed with NBC Sports that the network will...

Aug 04, 2003, 01:00 ET

Clear Channel Entertainment and the PBR Join Forces

COLORADO SPRINGS, Colo., Aug. 4 /PRNewswire/ -- The Professional Bull Riders and Clear Channel Entertainment broaden the scope of their...

Apr 18, 2003, 01:00 ET

One Man, One Bull, One Million - the Richest 8 Seconds in Sporting History - $125,000 Per Second; Bud Light Million Dollar Bounty Saturday on NBC

COLORADO SPRINGS, Colo., April 18 /PRNewswire/ -- The Professional Bull Riders, Inc. (PBR) is proud to present the richest eight seconds in...

Jul 22, 2002, 01:00 ET

PBR Announces Unprecedented Multi-Network Television Package

COLORADO SPRINGS, Colo., July 22 /PRNewswire/ -- Professional Bull Riding (PBR) "the toughest sport on dirt" will be seen across the country...

Jul 09, 2002, 01:00 ET

PBR Teams Up With Outdoor Life Network to Bring Fans Unprecedented Coverage in 2003

COLORADO SPRINGS, Colo., July 9 /PRNewswire/ -- Professional Bull Riders, Inc., is taking the pulse-pounding action synonymous with its sport to...

Aug 20, 2001, 01:00 ET

Professional Bull Riders and Epic Nashville Join Forces

COLORADO SPRINGS, Colo., Aug. 20 /PRNewswire/ -- The energy and excitement synonymous with professional bull riding is being captured in song,...

Nov 03, 2000, 00:00 ET

World Champion Bull Rider Sets Sight On $1 Million; Top Bull Riders to Compete Nov. 4 at Madison Square Garden

NEW YORK, Nov. 3 /PRNewswire/ -- Who wants to be a millionaire? World Champion Bull Rider Chris Shivers does, and he has a chance to become one...

Oct 23, 2000, 01:00 ET

Louisiana Bull Rider Set to Compete at $1.6 Million PBR Bud Light Cup World Championships

LAS VEGAS, Oct. 23 /PRNewswire/ -- The countdown has begun for Louisiana bull rider Chris Shivers. The Jonesville resident is less than one week...

Oct 12, 2000, 01:00 ET

The World's Best Bull Riders Storm into Las Vegas! The 2000 Professional Bull Riders World Championships October 26-29, 2000

LAS VEGAS, Oct. 12 /PRNewswire/ -- Las Vegas is set to welcome the return of the 2000 PBR Bud Light Cup World Championships October 26-29. The...

Sep 25, 2000, 01:00 ET

Get Ready for the Return of the 8 Second Adrenaline Rush!

NEW YORK, Sept. 25 /PRNewswire/ -- The Professional Bull Riders (PBR) announced today it will be invading New York City on Saturday, November 4,...

Mar 25, 2000, 00:00 ET

Professional Bull Rider Glen Keeley Dies Due to Injuries

ALBUQUERQUE, N.M., March 25 /PRNewswire/ -- Professional Bull Rider Glen Keeley died Friday night due to injuries sustained at a Professional...