News from Scarborough Sports Marketing A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Feb 14, 2013, 10:33 ET Roses Are Red. Violets Are Blue. How Do Consumers Show They Care About You?

 This week, Americans will get in touch with their romantic sides to show their affections for one another; but how do U.S. adults show...


Nov 27, 2012, 11:37 ET Salt Lake City, UT; Minneapolis, MN and Des Moines, IA Lend a Helping Hand

 In recognition of the generous expression of goodwill from communities across the country since Hurricane Sandy, local market consumer...


Nov 15, 2012, 11:31 ET OMG! Does Media Reach Millennials?

Local market consumer insights company Scarborough today released a complimentary study which uncovers the unique ways the 20 percent of American...


Nov 13, 2012, 12:32 ET Scarborough Offers Premier Puerto Rico Research Service to the Local Advertising, Media, and Marketer Communities

 Local market consumer research firm Scarborough today formally announced its entrance into the Puerto Rico DMA™ with a premier new...


Oct 25, 2012, 12:40 ET Health-Conscious Women are Sixty Percent More Likely to Prefer Popular Brand-Name Drugs, Even if They Cost More

 October is Breast Cancer Awareness month and in observance, consumer market research firm Scarborough has analyzed women and healthcare, or,...


Oct 01, 2012, 10:37 ET Candidates Can Still Swing the Independent Voter

 On October 3, Barack Obama and Mitt Romney will engage in the first of their political debates, competing for the less-definitive votes...


Aug 23, 2012, 10:39 ET Nearly Half of Democratic Contributors and Nearly Three-Quarters of Republican Contributors Gave Money to Religious Organizations in the Past 12 Months

The 2012 presidential race is in full swing with both parties' candidates touring the country, preparing for the Republican and Democratic...


Jul 19, 2012, 10:59 ET 33 Percent of Ohio Early/Absentee Voters Self-Identify as Democrats

New Infographic from Scarborough Reveals Insights into the Ohio Early/Absentee Voters  On Tuesday, July 17, President Obama's campaign...


Jun 14, 2012, 10:27 ET Denver, Portland and Seattle Adults Nearly Three Times More Likely than All Adults 21+ to Reach for the Local Brew

A new study from local market consumer research firm Scarborough reveals that 42 percent of the age 21+ American adult population have enjoyed a...


May 17, 2012, 10:47 ET 12 Million U.S. Households are Either Superbanked or Unbanked

The American banking industry is an essential part of most Americans' daily lives and according to a new complimentary study from local market...


May 07, 2012, 10:26 ET Nearly Half of All American Homeowners Give a Green Thumbs-Up to Home Improvements

 As spring continues to blossom, a new study from local market consumer research firm Scarborough reveals that of the nearly 164...


Apr 03, 2012, 12:43 ET Hitting a Home Run with the Digital Generation

 The Major League Baseball (MLB) season has already opened in Japan with Seattle and Oakland, and fans (view infographic) are excited for...


Mar 20, 2012, 11:00 ET Keeping Up with the Baby Boomers

 A new study from local market consumer research firm Scarborough reveals that Baby Boomers*, making up 35% of the U.S. adult population...


Mar 07, 2012, 13:44 ET American Automotive is Back!

 The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and...


Mar 06, 2012, 10:29 ET Media Alert: Finding Republican Voters

 Super Tuesday, which stands as a litmus test for candidates' prospective national electability, is the day when ten states hold their...


Feb 02, 2012, 12:03 ET Rematch on the Gridiron! Giants and Patriots Fans Divided by Teams and Interests

     The field is set for an epic rematch between the New York Giants and New England Patriots at this years'...


Jan 30, 2012, 10:42 ET Buffalo, NY; Providence, RI and Albany, NY Have Been Feeling Lucky

 Despite nation-wide economic uncertainty, local market consumer research firm Scarborough reveals insights into the demographics and...


Dec 22, 2011, 11:31 ET Don't "Drop the Ball" on These New Year's Resolutions!

 With 2012 rapidly approaching, many Americans will be making New Year's Resolutions (view infographic) to improve upon themselves in the...


Dec 20, 2011, 09:30 ET San Antonio, Home of the Perennially-Contending Spurs, Ranks Highest for NBA Excitement

With training camps open, the latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return...


Dec 13, 2011, 09:08 ET Salt Lake City, Minneapolis and Harrisburg, PA Lend a Helping Hand as the Top Local Markets for Giving and Volunteering

As the spirit of giving spreads across America this holiday season, local market consumer research firm Scarborough reveals insights into...


Nov 08, 2011, 13:47 ET Candidates May Want to "Friend" Young Voters

Scarborough Study Illustrates Young Voters' Social Media Habits, Racial and Ethnic Diversity and Political Party Affiliation As the 2012...


Oct 06, 2011, 13:39 ET American Consumers Root for the Underdogs: Gymnastics, Figure Skating, Men's Golf, High School Sports and Pro Boxing Rank High in Fan Interest

American consumers have typically shown unwavering support for the National Football League, Major League Baseball, the National Basketball...


Aug 10, 2011, 12:53 ET Consumers Want the Best Deals: New Data Highlights Myriad of Techniques Consumers Use to Save Money

New Scarborough Report Highlights: - Almost One-Third of Adults Using Grocery Coupons Weekly in their Households; Up 24% Since 2006 -...


May 17, 2011, 12:56 ET Almost 50 Million Home Owners Taking on Landscaping Projects

Almost 50 million home owners (29 percent) are taking on landscaping projects, according to the latest report from consumer and media research...


Jan 26, 2011, 12:09 ET Scarborough Expands Executive Leadership Team

Scarborough Research, the leading source for local market media and consumer insights, announced today the appointment of Brian Condon to executive...