News from Sparkroom A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Mar 21, 2017, 14:11 ET Two-Fifths of All Higher Education Inquiries Were for Health Programs in 2016

Two-fifths (42.9%) of all higher education inquiries were for health programs in 2016, according to the Sparkroom 2016 Year-End Higher Education...


Mar 20, 2017, 18:33 ET Cross-Channel, Multi-Touch Digital Attribution Tracking Now Available for Higher Education

Ever since the launch of digital media, attribution tracking has centered on the performance metrics of the last click. Although enhanced...


Mar 16, 2017, 15:05 ET Sparkroom Named Best Agency for Education

Earlier this month, Sparkroom was awarded the Gold LeadsCouncil LEADER Award for best marketing agency in education and the Silver LEADER Award for...


Jan 03, 2017, 10:01 ET Conversion Rates Up for Online Higher Education Programs

Although conversion rates were flat across all program types between Q2 2016 and Q3 2016, the conversion rate for online programs spiked in Q3 2016...


Sep 19, 2016, 10:01 ET Social Media Retained Strongest Growth Channel Role for Higher Education Inquiry Generation

Social media was the third-largest driver of first-party inquiries during the second quarter of 2016, according to the Sparkroom Q2 2016 Higher...


Jun 21, 2016, 10:01 ET Social Media Emerges as a Strong Channel for Higher Education Inquiry Generation

 According to the recently released Sparkroom Q1 2016 Higher Education Inquiry Generation Review, social media has finally emerged as a robust...


Mar 14, 2016, 17:11 ET Gainful Employment Impacted Inquiry Generation Trends in 2015

 According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry Generation Review, higher education institutions made...