News from the integer group

Jul 21, 2014, 11:30 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Tapped as Transamerica's Brand AOR

Transamerica has selected The Integer Group to be its primary brand agency to help build its brand with each of its key audiences: consumers,...

Apr 29, 2014, 11:22 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Hires Nick Hoadley as SVP Director Insight & Strategy

The Integer Group®, a leading global promotional, retail and shopper marketing agency, has appointed Nick Hoadley as Senior Vice...

Mar 31, 2014, 12:08 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Hires Key Talent to Grow Its Retail Arts Lab Capability

The Integer Group®, a leading global, promotional, retail and shopper marketing agency, hired key talent to fill three new positions within...

Feb 13, 2014, 12:25 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Hires Todd Miller as Executive Creative Director

The Integer Group®, a leading global promotional, retail, and shopper marketing agency has appointed Todd Miller as Senior Vice...

Feb 05, 2014, 10:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Announces Client Partnership with Red Robin

 Red Robin Gourmet Burgers, Inc. (Red Robin) has selected The Integer Group as its Merchandising Agency of Record after a review run by Mzyme...

Jan 22, 2014, 09:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Shopping Study Shows CVS and Walgreens are the Most Popular Retail Pharmacy Choices

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that out of the 78 percent of shoppers who fill...

Nov 20, 2013, 10:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Shopping Study Shows eRetailers as Number One Shopping Destination for Holiday Shopping

 An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that 30 percent of shoppers say the ease,...

Sep 18, 2013, 12:28 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Shopping Study Shows Consumers Still Purchasing Private Label Products as Much as Previous Year

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that shoppers seem to be keeping their private...

Aug 12, 2013, 15:40 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Retailers May Find it More Difficult to Win Shoppers for Back-to-School Shopping This Season, According to Study

According to new results published by The Integer Group®, 31 percent of survey respondents said they won't be shopping for any...

Jul 15, 2013, 16:11 ET
Nicole Souza, SVP/Network Business Development Director, The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Hires SVP/Director of Business Development

 The Integer Group®, a leading global promotional, retail, and shopper marketing agency has appointed Nicole Souza as SVP/Network...

Jun 18, 2013, 12:27 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Announces Mobile Shopper Marketing Partnership with XTOPOLY

 The Integer Group®, one of the world's leading promotional, retail, and shopper marketing agencies, announced today a strategic...

May 23, 2013, 09:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Study Shows More Hispanic Shoppers Use Mobile Devices as a Shopping Tool Than General Market Shoppers

 U.S. smartphone penetration is approximately 57 percent so it's no surprise that consumers are using their phones to assist with shopping...

Feb 21, 2013, 14:34 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group Hires Key Talent for Integer Nordic Office in Helsinki

 The Integer Group®, a leading global promotional, retail and shopper marketing agency, has appointed Martin Mohr as creative...

Feb 15, 2013, 09:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

The Integer Group® Opens a Bentonville Office

 The Integer Group, a leading global promotional, retail and shopper marketing agency, has opened a Bentonville office. This office...

Feb 11, 2013, 12:31 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Online Shopping Study Shows Boomers' Purchasing Behavior Still Growing, Millennials Steady

 Although the ongoing study by The Integer Group® has shown an increase in online shopping over the last three years, the latest study is...

Oct 25, 2012, 13:47 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Study Shows Nine out of Ten Women Compare Private Label to Brand Name Products When Shopping

Although 77 percent of general shoppers compare store brands to brand names, 90 percent of women compare both regularly. This was revealed in...

Jun 22, 2012, 09:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Study Shows African American and Hispanic Shoppers Adopt Shopping Technologies at a Faster Rate than Caucasians

U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid. African...

Apr 17, 2012, 09:00 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Study Shows Nine Out of Ten Shoppers Make Impulse Purchases

Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy...

Feb 29, 2012, 15:15 ET

Brand loyalty? Not with big-ticket home improvement shoppers, reveals new report by The Integer Group®

Nearly seven out of 10 home improvement shoppers say they are not brand loyal when it comes to buying big-ticket items, according to The...

Feb 09, 2012, 13:44 ET
The Integer Group.  (PRNewsFoto/The Integer Group)

Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online (52 percent), and shoppers ages 45-49 are...

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