News from the marketing arm A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Oct 02, 2014, 09:53 ET

The Marketing Arm Taps Lara Beth Seager To Lead Its Global Hospitality Practice

 The Marketing Arm, a next-generation promotion agency, announced today that it has named Lara Beth Seager Vice President for Global...

Oct 02, 2013, 15:55 ET

The Marketing Arm Takes Home 15 Pro Awards At Gala Event In New York City

The Marketing Arm, a next-generation promotion agency, was honored with 15 Pro Awards yesterday at the 2013 gala event at the Helen Mills Theater...

Sep 10, 2013, 10:10 ET

The Marketing Arm taps Alyson Breslin to lead its recruiting efforts

The Marketing Arm, a next-generation promotion agency named the 2012 "Agency of the Year" by Chief Marketer magazine, has tapped Alyson Breslin to...

Jan 31, 2013, 14:07 ET

Who Is The Super Bowl's Most Marketable Personality?

Fans will be watching to see who scores in Sunday's Super Bowl, but marketers are interested in who will score with consumers. Who are the most...

Jul 10, 2012, 10:15 ET

The Marketing Arm Names Jordan Schlachter Executive Vice President For Sports

The Marketing Arm, a next-generation promotion agency named the 2012 "Agency of the Year" by Chief Marketer and Promo magazine, today...

Jun 26, 2012, 10:33 ET

The Marketing Arm Earns Chief Marketer And Promo magazine's "Agency of the Year" Honors For 2012

 The Marketing Arm, a next-generation promotion agency, has been named the 2012 Promo 100 "Agency of the Year" by Chief Marketer and Promo...

Jan 04, 2012, 10:15 ET

The Marketing Arm Taps Tom Edwards to Lead Digital Strategy

      The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list, has named Tom...

Sep 09, 2011, 16:12 ET

Celebrity Index: Consumers Find Drew Brees, Peyton Manning Most Influential, Aspirational NFL Players

Consumers rate quarterbacks Drew Brees and Peyton Manning among the NFL's most marketable players, according to data released today from The...

Aug 30, 2011, 07:12 ET

Stephanie Cohen to Lead Business Development for The Marketing Arm's Entertainment Practice

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list for 2010, has named Stephanie Cohen vice...

Aug 17, 2011, 08:12 ET

Kevin Holt to Lead Business Development for The Marketing Arm's Retail and Event Marketing Practice

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Kevin Holt Vice...

Jul 19, 2011, 09:15 ET

The Marketing Arm Taps David Levine to Lead Creative for Event Marketing Practice

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named David Levine Vice...

Jun 14, 2011, 09:15 ET

The Marketing Arm Launches New Sponsorship Evaluation Index

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, today unveiled the industry's...

Apr 19, 2011, 08:45 ET

Ines Henrich, Kristin Stevens to Lead The Marketing Arm's New Office in Greenwich

The Marketing Arm, an integrated promotion and marketing agency that topped Promo magazine's "Most Creative" list in 2010,  has tapped Ines...

Apr 12, 2011, 07:30 ET

The Marketing Arm Taps Zachary Killian to Lead Recruiting Efforts

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Zachary Killian senior...

Feb 15, 2011, 09:23 ET

The Marketing Arm Taps Jason Katz, Erin Dwyer for VP Roles

The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named Jason Katz and Erin...

Feb 09, 2011, 09:39 ET

The Marketing Arm Asks Will Endorsements Be a Brees for Aaron Rodgers?

If Drew Brees is any indication, Aaron Rodgers just got a whole lot more popular. Brees, the New Orleans Saints quarterback who earned Super Bowl...

Jan 04, 2011, 08:00 ET

The Marketing Arm Set to Open Office in Greenwich

The Marketing Arm, an integrated marketing and promotion agency, announced today that it will open an office later this month at One East Weaver...

Dec 01, 2010, 09:46 ET

The Marketing Arm Names Lisa Lally Vice President/Director, Shopper Marketing

The Marketing Arm today announced it has named Lisa Lally to the position of Vice President/Director, Shopper Marketing. Based in The Marketing...

Nov 11, 2010, 13:06 ET

The Marketing Arm Named a Top Place to Work

The Marketing Arm, a next-generation promotion agency, has been named by the Dallas Morning News as one of the top 100 places to work. Compiled by...

Oct 05, 2010, 16:28 ET

The Marketing Arm Taps Jordis Rosenquest as Senior Vice President of Planning & Insights

The Marketing Arm, a next-generation promotion agency, has named Jordis Rosenquest Senior Vice President of Planning & Insight.  She will...