News from Videology A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Jan 26, 2016, 09:00 ET
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Videology Offers Platform Users Ability to Transact on Viewable Impressions as Measured by All Major 3rd Party Providers

- Rollout Partners include Moat, DoubleVerify, and Integral Ad Science -  Videology, a leading software provider for converged TV and...

Jan 26, 2016, 09:00 ET

Videology ofrece a los usuarios de la plataforma la capacidad de contabilizar las impresiones visibles.

- Videology ofrece a los usuarios de la plataforma la capacidad de contabilizar las impresiones visibles, medidas por proveedores externos -...

Jan 26, 2016, 09:00 ET

Videology offre agli utilizzatori della piattaforma la possibilità di effettuare transazioni sulle impression viewable come misurate dai maggiori 3rd party providers

Videology, fornitore leader di software per la pubblicità convergente TV e video, oggi ha annunciato di essere i primi  a deliverare...

Jan 18, 2016, 03:00 ET

Partnerschap Videology en Weborama geeft adverteerders een geadvanceerd inzicht in de Nederlandse doelgroep

 Videology, een van's werelds toonaangevende video advertising bedrijven, kondigde vandaag een nieuwe samenwerking met de online data...

Nov 30, 2015, 17:28 ET
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Independent Research Firm Cites Videology as a Leader among Video Advertising Demand-Side Platform Providers

 Videology – a leading software provider for converged TV and video advertising – was among the select companies that Forrester...

Nov 19, 2015, 10:03 ET

Videology finds 4 out of 5 U.S. Video Campaigns Now Run Cross-screen

 Videology – a leading software provider for converged TV and video advertising – found that advertisers' use of cross-screen video...

Nov 12, 2015, 09:35 ET
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Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22%

Increases in fraudulent "bot" activity estimated to cost advertisers over $7 billion in 2016 Videology, a leading software provider for...

Aug 31, 2015, 09:30 ET
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New Case Study of Nine CPG Campaigns Reveals Videology Outperforms Nielsen's Brand Lift Norms by 6x

 Videology, a leading software provider for converged TV and video advertising, today announced the release of a new case study from Nielsen...

Aug 26, 2015, 11:54 ET
Chart 1: During the school year, how much time do your kids watch video online during the week?

Videology Survey Finds Time with TV Will Decrease, While Time Online Will Remain Steady As Children Head Back to School

Videology – a leading software provider for converged TV and video advertising – found in an online survey among U.S. parents with...

Aug 06, 2015, 08:00 ET

Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns

 Videology – a leading software provider for converged TV and video advertising – found that advertisers are increasingly using TV...

Jul 13, 2015, 12:05 ET
Although PC video performs well against younger consumers, mobile video shows a higher concentration of audience in each 21-34 age break for both men and women.

Mobile Video Traffic Spikes over Fourth of July Weekend as Consumers Take to the Road

 Videology, a leading software provider for converged TV and video advertising, today announced findings from an internal study on the growth...

Jun 23, 2015, 15:11 ET

As Upfront Negotiations Kick Off, New Videology Study Suggests Consumers Are Less Focused on the Seasonality of TV Programming

 A new study by Videology, a leading software provider for converged TV and video advertising, suggests that consumers are no longer relying on...

May 13, 2015, 09:00 ET

Videology and White Ops Unveil Partnership to Combat Bot Traffic and Non-Human Activity Across Campaigns, Devices

 Videology, a leading software provider for converged TV and video advertising, and White Ops, a pioneer in online ad fraud detection, unveil...

May 12, 2015, 16:00 ET
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Advertisers Increasingly Embrace Holistic Approach to Video

Videology (videologygroup.com), a leading software provider for converged TV and video advertising, found that advertisers are increasingly...

Feb 09, 2015, 09:57 ET

Marketers Rapidly Adopting Cross-Screen, Advanced Targeting Tactics, Videology Analysis Shows

 Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more...

Dec 17, 2014, 08:45 ET
Advanced ad targeting, and subsequently ad relevancy, improved viewability rankings significantly compared to those targeted by demographics only.

Videology Research Shows More than Meets the Eye with Viewability

 Videology—one of the world's leading video advertising technology platforms—today released research findings on viewable video...

Nov 21, 2014, 08:15 ET
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Videology Taps Agency Veteran Tim Castree to Lead North American Business

Former MediaVest COO to Head Tech Firm's Cross-Screen Solutions Strategy in Largest TV Market  Videology— one of the world's...

Nov 20, 2014, 03:55 ET

Videology enrichit son équipe de direction et se prépare à se prochaine phase de croissance

-          Promotion de Scott Macleod au poste de...

Nov 19, 2014, 11:46 ET

Mediaocean Partners with Videology to Change the Face of Television and Video Ad Buying

 Mediaocean, the leading software provider for the advertising world, and Videology, one of the world's leading video advertising technology...

Nov 19, 2014, 03:55 ET

Videology aumenta su equipo directivo para abordar su siguiente etapa de crecimiento

 Videology — una de las principales plataformas de publicidad en vídeo del mundo—ha anunciado que su actual responsable...