News from videology A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Aug 18, 2016, 10:30 ET Videology Achieves New Levels of Accuracy for In-Demo Data Delivery, A Major Challenge for Video Advertisers and Publishers Alike

Videology, a leading software provider for converged TV and video advertising, today announced significant improvements in its ability to use...


Aug 01, 2016, 11:38 ET Enhanced Capabilities Drive Increase In Advanced Linear TV Advertising

 Videology – a leading software provider for converged TV and video advertising – today released its Q2 2016 U.S. Video...


Jul 05, 2016, 10:37 ET Videology Releases Industry-Education 'Knowledge Lab' Focused on Advanced Linear TV Advertising

 Today, Videology, a leading software provider for converged TV and video advertising, released the third installment of its educational...


May 12, 2016, 10:00 ET Videology Releases Second Industry-Education 'Knowledge Lab' Focused on Viewability

 Today, Videology, a leading software provider for converged TV and video advertising, released the second installment of its educational...


Apr 28, 2016, 11:00 ET Advances in Cross-Screen Data Connections Drive New Targeting Strategies

Videology – a leading software provider for converged TV and video advertising – today released findings that show continued...


Apr 21, 2016, 10:45 ET Videology Expands First-of-Its-Kind Integration of Nielsen Data Allowing Users to Transact Across TV and Video with Single Audience View

 Videology—a leading software provider for converged TV and video advertising – today announced that it has expanded data leveraged...


Mar 17, 2016, 09:00 ET Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud

Today, Videology, a leading software provider for converged TV and video advertising, announced the launch of 'Videology Labs,' a two-pronged...


Mar 03, 2016, 09:00 ET Independent Survey Shows TV Advertising's Continued Relevance In The Face of Shifting Viewing Habits

 Videology— a leading software provider for converged TV and video advertising – today announced the findings of an independent,...


Feb 23, 2016, 09:00 ET With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys

 Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers...


Jan 26, 2016, 09:00 ET Videology Offers Platform Users Ability to Transact on Viewable Impressions as Measured by All Major 3rd Party Providers

- Rollout Partners include Moat, DoubleVerify, and Integral Ad Science -  Videology, a leading software provider for converged TV and...


Jan 26, 2016, 09:00 ET Videology offre agli utilizzatori della piattaforma la possibilità di effettuare transazioni sulle impression viewable come misurate dai maggiori 3rd party providers

Videology, fornitore leader di software per la pubblicità convergente TV e video, oggi ha annunciato di essere i primi  a deliverare...


Jan 26, 2016, 09:00 ET Videology ofrece a los usuarios de la plataforma la capacidad de contabilizar las impresiones visibles.

- Videology ofrece a los usuarios de la plataforma la capacidad de contabilizar las impresiones visibles, medidas por proveedores externos -...


Jan 18, 2016, 03:00 ET Partnerschap Videology en Weborama geeft adverteerders een geadvanceerd inzicht in de Nederlandse doelgroep

 Videology, een van's werelds toonaangevende video advertising bedrijven, kondigde vandaag een nieuwe samenwerking met de online data...


Nov 30, 2015, 17:28 ET Independent Research Firm Cites Videology as a Leader among Video Advertising Demand-Side Platform Providers

 Videology – a leading software provider for converged TV and video advertising – was among the select companies that Forrester...


Nov 19, 2015, 10:03 ET Videology finds 4 out of 5 U.S. Video Campaigns Now Run Cross-screen

 Videology – a leading software provider for converged TV and video advertising – found that advertisers' use of cross-screen video...


Nov 12, 2015, 09:35 ET Videology and White Ops Report Shows That Blocking Bots on Video Ads Can Increase Brand Engagement by 22%

Increases in fraudulent "bot" activity estimated to cost advertisers over $7 billion in 2016 Videology, a leading software provider for...


Aug 31, 2015, 09:30 ET New Case Study of Nine CPG Campaigns Reveals Videology Outperforms Nielsen's Brand Lift Norms by 6x

 Videology, a leading software provider for converged TV and video advertising, today announced the release of a new case study from Nielsen...


Aug 26, 2015, 11:54 ET Videology Survey Finds Time with TV Will Decrease, While Time Online Will Remain Steady As Children Head Back to School

Videology – a leading software provider for converged TV and video advertising – found in an online survey among U.S. parents with...


Aug 06, 2015, 08:00 ET Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns

 Videology – a leading software provider for converged TV and video advertising – found that advertisers are increasingly using TV...


Jun 23, 2015, 15:11 ET As Upfront Negotiations Kick Off, New Videology Study Suggests Consumers Are Less Focused on the Seasonality of TV Programming

 A new study by Videology, a leading software provider for converged TV and video advertising, suggests that consumers are no longer relying on...


May 13, 2015, 09:00 ET Videology and White Ops Unveil Partnership to Combat Bot Traffic and Non-Human Activity Across Campaigns, Devices

 Videology, a leading software provider for converged TV and video advertising, and White Ops, a pioneer in online ad fraud detection, unveil...


May 12, 2015, 16:00 ET Advertisers Increasingly Embrace Holistic Approach to Video

Videology (videologygroup.com), a leading software provider for converged TV and video advertising, found that advertisers are increasingly...


Feb 09, 2015, 09:57 ET Marketers Rapidly Adopting Cross-Screen, Advanced Targeting Tactics, Videology Analysis Shows

 Videology (videologygroup.com), one of the world's leading video advertising technology platforms, found U.S. marketers are embracing more...


Aug 12, 2014, 09:15 ET Mediahub/Mullen Chooses Videology as Preferred Video Advertising Platform

 Mediahub/Mullen, a full-service agency based in Boston, and Videology, one of the world's largest video advertising platforms, announced today...


Apr 16, 2014, 09:45 ET Videology Survey Finds Video Viewers Are Hungry for QSR

 In a recent survey conducted by Videology— one of the world's largest video advertising platforms— it was found that online video...