News from Yieldbot A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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May 11, 2017, 10:00 ET New Research Shows Shoppers Turn to Mobile Devices Before Buying In-Store

Consumers are increasingly making final, in-store purchasing decisions based on information obtained from research conducted on their cell phones,...


Nov 16, 2016, 12:11 ET Yieldbot Ranked Number Two Fastest Growing Company in North America on Deloitte's 2016 Technology Fast 500™

Yieldbot, a digital media technology and marketplace that connects brands with active consumer intent announced it placed second on Deloitte's...


Oct 24, 2016, 13:34 ET Yieldbot Taps Emma Weisberg as SVP, Marketplace Strategy

Yieldbot, a digital media technology that connects brands with active consumer intent, today announced that it has hired Emma Weisberg as its SVP,...


Oct 11, 2016, 10:00 ET Independent Research Firm Cites Yieldbot in Header Bidding Report

Yieldbot, a digital media technology that connects brands with active consumer intent has announced that Forrester Research released a report that...


Sep 21, 2016, 13:00 ET Yieldbot, Mediavest Spark Deliver Significant Return-on-Ad-Spend for Heineken

 Yieldbot, a digital media technology that connects brands with active consumer intent, today announced the results of a research study...


Aug 04, 2016, 12:06 ET Yieldbot Raises $35 Million in Series C Funding to Fuel Expansion and Growth

Yieldbot, a digital media technology and marketplace that connects brands with active consumer intent, today announced it has raised a $35 million...


Jan 26, 2016, 12:57 ET Yieldbot and IRI Form Alliance to Help Brands Extend Measurement of In-Store Sales to Digital Advertising

 Yieldbot, the leading media marketplace for real-time consumer intent, today announced a new strategic alliance designed to revolutionize how...


Nov 10, 2015, 09:05 ET Yieldbot "Serves Up" Pubfood Open Source Header Bidding Framework for Publishers

Yieldbot, the industry's leading media technology for real-time consumer intent in premium media, today announced the launch of Pubfood.js an open...


Oct 06, 2015, 09:00 ET Yieldbot Expands Marketing Team With Two Senior Executive Appointments

Yieldbot, the industry's leading media technology for real-time consumer intent in premium media, today announced the appointment of Elissa...


Oct 01, 2014, 09:15 ET Yieldbot Names Liane Pierce Vice President of Client Services

 Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Liane Pierce as vice...


Sep 03, 2014, 09:00 ET Yieldbot Appoints Rachel Tarvin Director of Shopper Marketing

 Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Rachel Tarvin as...


Jun 06, 2014, 08:30 ET Yieldbot Raises $18 Million to Continue Building its Real-Time Media Channel for Consumer Intent

  Yieldbot, a leading provider of real-time consumer intent to digital marketers, today...