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Jan 05, 2026, 11:00 ET ShowSeeker and Innovar Solutions Combine to Reimagine Ad Sales Management
that merges Order Management and Creative Management into a single system and can manage the complete ad sales process for linear, streaming, and other CTV inventory. This includes a modular product approach that allows organizations to adopt the full suite or integrate components that best support their
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Jan 05, 2026, 08:55 ET ElementalTV Unveils SARAH at CES 2026, the First Publisher‑Centric Agentic Research and Sales Assistant Built for CTV
turns CTV datasets into sales‑ready narratives, prioritized targets, and actionable next steps to grow publishers' revenueLAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising
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Dec 29, 2025, 10:37 ET A Glow Up for Tree Hut: Encouraging Consumers to "Uncontain Yourself"
cohesive makeover.Tree Hut's new look debuted with a spot titled "Sugar, Sugar" on December 25 across Netflix, Hulu, Disney, CTV, and social channels, with the revamped product packaging rolling into retailers nationwide.COPPELL, Texas,
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Dec 25, 2025, 09:00 ET Jim Beam & Kenan Thompson Debut "Refresh Your Season" Campaign, Inviting Fans to Turn Postseason Disappointment into Stress-Free Enjoyment
designed as a two-pronged strategy to own the postseason, beginning with national "air cover" through an always-on suite of brand films across broadcast, CTV, and OLV, complemented by a hyper-reactive "ground game." This second layer leverages geo-targeted social, Reddit takeovers, and a Bussin' with the Boys
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Dec 22, 2025, 09:00 ET Leading into CES Cineverse Unveils New Branding, CTV & Voice Features for CINESEARCH, Powered by Matchpoint™
proprietary content search & discovery tool, CINESEARCH, will be coming to CES 2026 (January 6-9 in Las Vegas) with new features. This includes CTV and voice capabilities that continue to make deciding what movies and TV shows to watch easier, more engaging and entertaining.
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Dec 18, 2025, 09:30 ET DaVinci Commerce By Jivox Chosen As A Top 50 Innovation For The 2026 National Retail Federation Innovators Showcase
AI, DaVinci Commerce automates creative production, and drives a measurable increase in sales across AI shopping agents, onsite, offsite, social, video/CTV, and in-store commerce media channels. Trusted by Nestlé, Diageo, Unilever, Giant Eagle, Stop & Shop, and SimpliSafe, DaVinci Commerce delivers
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Dec 18, 2025, 08:18 ET John M. Cassaday Joins Rival Group Board of Directors
and helped establish Corus as a leader in radio, television and global animation through Nelvana. Prior to Corus, he served as President of both the CTV Television Network and Campbell Soup Company in Canada and the U.K."Rival Group is one of the few organizations building for the future of market
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Dec 15, 2025, 09:05 ET JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer
The platform gives marketers full control over targeting, measurement, and outcomes, through a simple and transparent CTV Advertising Software Platform, purpose-built for CTV."JamLoop was built to simplify and modernize how TV advertising gets done," said Leif Welch, CEO and Founder of
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Dec 11, 2025, 14:00 ET Recon Intelligence Corporation Joins Chevron Technology Ventures' Catalyst Program to Accelerate Next-Generation Drilling Diagnostics
Dec. 11, 2025 /PRNewswire/ - Recon Intelligence Corporation is proud to announce its selection into the Chevron Technology Ventures ("CTV") Catalyst Program, marking a major step forward in advancing innovative drilling diagnostics and real-time operational intelligence in the energy
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Dec 11, 2025, 08:30 ET IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to Programmatic CTV
Partnerships. "Creating a consistent standard across CTV environments helps advance that mission, making it easier for advertisers of all sizes to access premium video and drive real business impact."Together, the new CTV Ad Portfolio and updated Programmatic CTV guidance provide a foundation for clearer
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Dec 11, 2025, 08:04 ET TripleLift Closes a Breakthrough 2025 with Global Expansion, Creative Innovation and Strategic Partnerships Across CTV, Retail Media, and Addressability
to scale, TripleLift's holistic CTV inventory footprint has more than doubled year-over-year and advanced formats continue to make up close to one-fifth of all CTV revenue.This builds on the momentum of TripleLift's Enhanced Spots, one of the fastest-growing CTV formats in the company's portfolio.
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Dec 09, 2025, 09:00 ET Cadent Acquires YouTube Innovator VuePlanner to Redefine Total Video Activation
With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of aTotal Video strategy, unified across linear, CTV and YouTube.NEW YORK, Dec. 9, 2025 /PRNewswire/ --
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Dec 09, 2025, 06:00 ET MediaRadar Delivers a Complete View of Sports Advertising: Now Covering 25 Regional Sports Networks
revenue for publishers by quantifying local vs. national advertiser presence and identifying cross-sell opportunities between RSN inventory and CTV/streaming packages.Make decisions from harmonized data — MediaRadar's Video Everywhere architecture already harmonizes
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Dec 08, 2025, 12:00 ET My Code Appoints Amani Duncan as Chief Executive Officer
U.S. Through owned media properties including Remezcla Media Group, HipLATINA, La Opinión, and El Diario, plus a strategic publisher network spanning CTV, digital, social, audio, and experiential channels, My Code delivers both reach and cultural relevance. The company's integrated marketing services and
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Dec 08, 2025, 08:00 ET Media Experts Redefine What Quality Means in AI World Dominated by Social Media and Digital Video, According to New IAS Industry Pulse Report
Top priorities for 2026 include measuring media quality across social media and CTV, brand safety for influencer/creator content, and monitoring AI-generated content NEW YORK, Dec. 8, 2025 /PRNewswire/
More news about: Integral Ad Science, Inc.
Dec 04, 2025, 09:00 ET Gracenote launches new CTV ad platform making program-level targeting a reality
which enable smarter CTV ad targeting and better campaign performance, we're taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms."With visibility into key content signals such as genre, rating and mood, users can bid on CTV inventory and target
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Dec 04, 2025, 08:30 ET IAB Unveils Powerhouse Annual Leadership Meeting Agenda Featuring Global AI Advisor Zack Kass, Award-Winning Actor Kevin Bacon, Creator & Entrepreneur Remi Bader, and Nissan U.S. CMO Allyson Witherspoon
innovate. The New World of Screens, Signals, and Outcomes: The video landscape is more fragmented—and more powerful—than ever. With CTV, DOOH, video podcasting, and social platforms colliding, this track will examine how to unify planning, unlock outcome-based buying, and move beyond
More news about: Interactive Advertising Bureau (IAB)
Dec 03, 2025, 22:00 ET LG Ad Solutions 結盟 Taboola，將電視廣告影響力轉化為開放網路實質成效
ROI：將網站造訪、互動與後續轉換直接歸因至電視曝光。提升效率：整合跨平台成效衡量，協助品牌強化未來媒體規劃並解決媒體破碎化問題。Taboola 執行長 Adam Singolda 表示：「LG Ad Solutions 持續讓其電視螢幕成為品牌與受眾建立深度連結的重要場域。他們的大規模覆蓋、可信賴的品牌，以及大量免費 CTV 內容，為廣告主創造了更多機會來規模化的觸及消費者。透過這次合作，我們將大螢幕在行銷漏斗上層的品牌認知影響力，與開放網路在中下層漏斗的精準成效完美結合，協助廣告主把 CTV 品牌認知效益與可衡量成果有效串接，進而創造更高價值與成長。」關於 LG Ad SolutionsLG Ad Solutions（註冊名 Alphonso Inc.）是全球領先的聯網電視（CTV）與跨螢幕進階廣告方案提供者，致力於打造品牌與受眾之間的深度連結。憑藉著遍布全球的大量 LG
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Dec 01, 2025, 10:47 ET Grow with Xiaomi: Powering India's Internet Ecosystem with On-Device AI Innovations
sustainable ecosystem," Mr. Trivedi added.PatchWall Strengthens CTV MonetizationXiaomi India's PatchWall platform continues to drive content discovery and targeted advertising across its Connected TV (CTV) ecosystem. Major sporting events like the IPL and Asia Cup
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Dec 01, 2025, 08:54 ET CHC: Creating Healthier Communities Joins the ALIVE Podcast Network's Connected TV Platforms to Advance Access, Opportunity and Wellness
programming to audiences nationwide. CHC's thought-provoking health and community wellness content will begin rolling out across the ALIVE Podcast Network's CTV platforms over the next few months, now available on Roku, AppleTV, and FireTV. This powerful collaboration marks a pivotal moment for
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Nov 24, 2025, 17:13 ET SABIO REPORTS Q3 2025 RESULTS - CONTINUED CORE BRANDED BUSINESS GROWTH IN A NON-POLITICAL YEAR
App Science™ database expanded to 80 million U.S. households, representing ~70% of U.S. streaming households (based on 115 million U.S. CTV Households, per Emarketer).Maintained strong utilization across brand studies, insights packages, and R.E.V. audience validation.International
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Nov 24, 2025, 06:00 ET Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
platforms and tools, Ogury One enables advertisers to translate their audience data into scalable personas activated across in-app, web, mobile, and CTV environments. This launch represents a key milestone in Ogury's continued ambition to deliver precision and performance at scale for its clients.About
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Nov 20, 2025, 09:00 ET TripleLift Announces Major Expansion of Programmatic Pause Ads, Powered by Publisher Integrations on Connected TV
operates alongside TripleLift's full portfolio of non-interruptive CTV formats, including In-Show Ads (Split Screen, Dynamic Overlay, L-Bar) and Enhanced Spots (QR Spots, Social to CTV), allowing media buyers to manage their entire creative CTV strategy from a single programmatic partner using a simple set
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Nov 20, 2025, 08:00 ET CATALINA "UNLIMITED" REIMAGINES SHOPPER MARKETING BEYOND GROCERY
Evaluating Purchase Intent with CTVA legacy shelf-stable brand collaborated with Catalina to assess the impact of Connected TV (CTV) advertising in the Northeast. Using a controlled brand lift study, Catalina measured changes in
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Nov 19, 2025, 09:00 ET Seedtag Releases First-of-Its-Kind Neuroscience Study Redefining Human-Centered Advertising Effectiveness
create custom audiences based on a brand's objectives. Seedtag's AI agent activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory. Founded in 2014, Seedtag is headquartered in New York
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