24 Percent of Mexican Internet Users Visited Health Sites in February 2013 Analysis of Health Visitation in Mexico Shows Salud180.com as the Fastest Growing Top 10 Health-Information Destination in Past Year

MEXICO CITY, March 27, 2013 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the largest Health website in Mexico with more than 424,000 visitors.

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"As the world goes digital, many content categories are seeking to establish audiences in Mexico, and the online health category is one that is gaining traction," said Ivan Marchant, comScore Country Manager for Mexico. "The increasing accessibility of online health information means that consumers are shifting from local offline sources, highlighting the importance of health marketers understanding the needs and behavior of these digital audiences."

Mexico Health Visitation Ranks #2 in Latin America
The study showed that among health audiences in Latin America, Mexico ranked #2 with 5.8 million unique visitors in February 2013. With an online penetration of 24 percent, the category in Mexico already reaches a substantial portion of the population but also has significant room for growth.

Brazil, with 23.2 million visitors, had the largest online health audience in Latin America.

Latin American Markets by Unique Visitors to Health Category Websites
February 2013 
Total Audience: Visitors Age 15+, Home/Work Location*
Source: 
comScore Media Metrix


Total Unique Visitors (000)

% Reach

World-Wide

428,256

28.1

Latin America

41,191

28.5

Brazil

23,207

37.7

Mexico

5,830

24.4

Argentina

2,783

20.3

Colombia

2,233

22.8

Chile

1,184

21.1

Venezuela

1,033

18.4

Peru

954

20.1

Puerto Rico

379

26.1

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Salud180 Gaining Space Among Health-Information Main Players
The audience distribution among the leading Health-Information websites in Mexico is fairly even. Grupo Multicolor secured the #1 position with 424,000 visitors in February, while Salud180.com took the #2 spot with 342,000 visitors. Salud180.com also exhibited the highest growth during the past year among the top 10 sites at 293 percent. Medicamentosplm.com was another fast-gainer with a year-over-year growth rate of 182 percent.

Top Mexico Online Health-Information Properties Ranked by Unique Visitors
February 2012 vs. February 2013
Total Mexico – Audience Age 6+, Home and Work Locations*
Source:  comScore Media Metrix


Unique Visitors (000)

Feb-2012

Feb-2013

% Change

Grupo Multicolor-Salud Online

301

424

41

Salud180.com

87

342

293

Salud.gob.mx

420

288

-31

Vitonica.com

185

265

43

Portales Medicos Sites

173

214

23

KidsHealth.org

469

213

-55

Dmedicina.com

170

201

19

Aperderpeso.com

135

183

36

Geosalud.com

195

158

-19

Medicamentosplm.com

53

149

182

*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore



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