"Our most important differentiator is the passion we have for our people and our business, and our old branding wasn't telling that story," said Joyce Russell, president of Adecco Staffing USA. "The new brand is reflective of the inspiring moments we want to create every day for our colleagues, clients and job candidates."
The brand's new look centers around a world of red. Double arrows – taken from the 'A' in the new logo – are used to highlight key elements and ideas, and a mix of lighthearted, cut-out images, ranging from people to objects, complement the brand's new conversational voice.
In addition to bold visuals, the rebrand marks expanded digital offerings on adeccousa.com. After conducting a survey of job seeker, employer and recruiter recommendations, the reenergized site provides an agile, comprehensive experience for on-the-go users. The site's people-focused features will give job seekers access to an increased set of filters and search tools to quickly locate opportunities, and the online job application time has been cut in half.
The rebuilt site also provides a breadth of powerful content on the world of work. White papers, videos, infographics, blog posts and more are available as a resource for executives, employees and job seekers at any stage in their career.
To experience Adecco's new look and feel, visit this link, or engage with the new brand on social media using the hashtag #LoveWhatYouDo.
About Adecco Staffing USA
Adecco Staffing USA is the nation's leading provider of recruitment and workforce solutions. It is the pre-eminent workforce management partner for Fortune 500 companies and career advisement expert for American workers, serving all of the key industries and professions that drive the US economy forward. Adecco has more than 450 career centers and, on any given day, connects 70,000 talented workers to the best job opportunities across the country, making them one of America's largest employers. Visit here for more information.
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SOURCE Adecco Staffing USA