NEW YORK, Nov. 25, 2014 /PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, and DoSomething.org, the largest not-for-profit organization for young people and social change, today announced its partnership with British pop band The Vamps to promote school sign ups for the eighth annual "Teens for Jeans" campaign.
"Teens for Jeans" encourages young people across the U.S., Puerto Rico, Canada, and Mexico to run a jeans drive in their school or community to provide gently-used jeans for youth experiencing homelessness. Approximately one in three homeless people in the U.S. is under the age of 18 and one of the most requested items that young people in homeless shelters ask for is a pair of jeans. The Campaign has collected and distributed over 4 million pairs of jeans to homeless teens in need.
All schools and individuals can drop off their jeans at any Aeropostale store, beginning January 12, 2015. All donations will be distributed to local homeless shelters and charities. The top collecting schools will each win a $5,000 school grant and the school that collects the most jeans will also win a private school concert by The Vamps.
The Vamps are a British four-piece pop band consisting of Brad Simpson on vocals, James McVey on guitar, Tristan Evans on drums and Connor Ball on bass. They recently released their album "Meet The Vamps" in the U.S. and will perform at the Macy's Thanksgiving Day Parade® on Thursday, November 27, 2014.
The Vamps will kick-off the campaign with an acoustic performance and jeans donation at the Aeropostale store in Times Square for VIP fans. The Vamps will also star in a public service announcement for the campaign and will encourage their fans on social media to collect and donate jeans.
Young people can sign up at www.TeensForJeans.com now for tips on how to start their drive and to enter to win a performance by The Vamps at their school.
"We're excited to partner with DoSomething.org and The Vamps to kick-off our eighth annual 'Teens for Jeans' campaign," said Scott Birnbaum, Senior Vice President of Marketing and E-commerce at Aeropostale, Inc. "With their enormous following and teen engagement, The Vamps are a perfect choice to help raise awareness for such an important cause."
The Vamps join a long list of celebrity supporters of "Teens for Jeans" including Fifth Harmony, Drew Barrymore, Bella Thorne, Chloe Grace Moretz, Demi Lovato, Rachel Bilson, Hayden Christensen, Chace Crawford, Ashley Greene, and others.
"We're thrilled to partner with Aeropostale and DoSomething.org for this year's 'Teens for Jeans' campaign," said Brad Simpson of The Vamps. "We're donating our own jeans because it's so easy to get involved and help the millions of teens experiencing homelessness."
"We are totally fan-girling over The Vamps and know that their fans will help blow this year's Teens for Jeans campaign out of the water," said Aria Finger, Chief Operating Officer at DoSomething.org.
For more information about Teens for Jeans, visit www.TeensForJeans.com.
About Aeropostale, Inc.
Aeropostale®, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale® stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in Aeropostale® stores and online at www.aeropostale.com. P.S. from Aeropostale® products can be purchased in P.S. from Aeropostale® stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 842 Aeropostale® stores in 50 states and Puerto Rico, 69 Aeropostale stores in Canada and 141 P.S. from Aeropostale® stores in 31 states and Puerto Rico. In addition, pursuant to various licensing agreements, our licensees currently operate 221 Aeropostale® and P.S. from Aeropostale® locations in the Middle East, Asia, Europe, and Latin America. Since November 2012, Aeropostale, Inc. has operated GoJane.com, Inc., an online women's fashion footwear and apparel retailer.
DoSomething.org makes the world suck less. One of the largest orgs for young people and social change, our 3 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop
About The Vamps
The Vamps are already a sensation in the U.K., with three Top 3 singles, over 80 million views on their YouTube/VEVO channel, slots opening for Taylor Swift, Selena Gomez and The Wanted, and a Nickelodeon Kids' Choice Award for "UK Favorite Breakthrough". Now the British four-piece, nominated this year for a Radio Disney Music Award for "The Freshest-Best New Artist," are gearing up for Stateside domination. The band (Brad Simpson on vocals, James McVey on guitar, Tristan Evans on drums and Connor Ball on bass) have just released their first U.S. single, "Somebody To You," featuring Demi Lovato and are currently on tour with Austin Mahone and Fifth Harmony. Their debut U.S. EP is due in August on Island Records. "The message of The Vamps is to show people that we are four young musicians who started in a garage and are now having this amazing adventure," says Connor. "We want everyone who comes to our shows to leave feeling like they had an awesome time!"
Christine Miller/Director, Public Relations
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SOURCE Aeropostale, Inc.