ALPFA Names Additional Leaders To Senior Team

Selects Newlink America as Marketing Consulting Partner, Including Jorge Ortega as Interim ALPFA Chief Marketing Officer

Names Leni Delgado as Chief of Staff / Deputy General Counsel

Jul 18, 2014, 15:25 ET from ALPFA

NEW YORK, July 18, 2014 /PRNewswire/ -- ALPFA (pronounced "Alpha"), the nation's largest and most established Latino professional organization, selected Newlink America as marketing consulting agency and named its managing partner Jorge Ortega as the interim ALPFA chief marketing officer. ALPFA also named Leni Delgado as Chief of Staff / Deputy General Counsel (COS / DGC). The two appointments follow ALPFA's appointment earlier this month of Charles P. Garcia as its new Chief Executive Officer, as well as Julio Carbonell as Chief Information Officer and Lori Ruff as Chief Branding Officer.

"We are committed to serving our corporate partners and members by enhancing our leadership team with experienced Latino professionals whose insights, skills and contacts will help advance the mission of our organization," said Yvonne Garcia, chairwoman of the board of ALPFA.

Ortega is the managing partner of Newlink America, a leading cross cultural marketing consulting firm which provides clients strategic counsel and communications management. His firm today represents The Coca-Cola Company, ESPN and Diageo, among other clients. He brings more than 25 years of experience, having worked 19 years with global public relations/ public affairs firm Burson-Marsteller in New York, Chicago, Mexico City and Miami.  His integrated marketing communications background includes work with corporate, non-profit and government clients. Ortega received a Bachelor of Science in Business Administration in Marketing from The American University and is active on various boards including the Advisory Board of the Center for Hispanic Marketing Communication at Florida State University.

"I have known and worked with Jorge for more than 10 years and I am confident that his strategic thinking, creative mind and extensive experience will add value to all our constituents," said Charlie Garcia.

Leni Delgado, an attorney with over a decade of experience, started and developed her career in New York  working for two of the nation's premiere law firms: O'Melveny & Myers, LLP and Hughes Hubbard & Reed, LLP, representing Fortune 500 companies in diverse areas including corporate, general commercial litigation, employment contracts and policies, intellectual property, securities, antitrust, and privacy law. Leni also has provided pro-bono services for a variety of non-profit organizations.

Leni received her juris doctor from Harvard Law School. While at Harvard, she was class representative all three years and wrote her third-year paper on the experience of Latinos in the legal profession. She received her bachelor's degree in history from the University of Florida, where she graduated summa cum laude.

"As a proud Latina, one of my key professional and personal goals is to help the Latino community, particularly fellow professionals and students who face and overcome many shared obstacles," said Ms. Delgado.

About ALPFA:

ALPFA (, a 42-year-old organization that began as an association of finance and accounting professionals, supports Latinos in all industries through its 42 chapters across the country and 128 student chapters at major colleges and universities. ALPFA's mission is to create life-long professional opportunities for its 23,000 members and business partners through leadership development, networking, mentorship and community engagement.