ADA, Mich., Dec. 6, 2012 /PRNewswire/ -- Amway North America is donating more than $300,000 in products to NBC's TODAY Show Toy Drive through a direct-selling industry effort to provide holiday gifts for thousands of children nationwide. This is Amway's eighth year participating with the TODAY Show Toy Drive, bringing the company's total Toy Drive giving to more than $6 million.
"The Toy Drive is such a great fit for Amway because all of our social responsibility efforts around the globe are focused on kids," says Tanios Viviani, Regional President of the Americas. "Amway and Amway Independent Business Owners have impacted 9.5 million children and donated more than $166 million to children's causes worldwide in the last 10 years."
Amway employees and Independent Business Owners have also given more than 2.5 million volunteer hours in that time.
Amway's gifts this year include ARTISTRY® spa sets and other personal care items that especially appeal to teens and tweens, an often underserved market during holiday gift drives. Amway's donation is being shipped to nonprofit organizations across the country for delivery to disadvantaged children and families, in many cases providing the only gifts some children and teens may receive this holiday season.
This donation demonstrates Amway's support of the United States Direct Selling Association, whose member companies have donated more than $17 million in products and cash to the TODAY Show Toy Drive this year, and more than $100 million in cash and merchandise over the past nine years.
In addition to supporting the TODAY Show Toy Drive, Amway in North America serves as a sponsor of Boys & Girls Clubs of America, Easter Seals, the U.S. Dream Academy and the National Constitution Center. Since 2003, Amway Independent Business Owners and employee volunteers have contributed more than 2.5 million hours and more than $166 million to help children worldwide.
Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE® food supplements, herbals, and vitamins, and ARTISTRY® skincare and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities and generous sharing with the AMWAY ONE BY ONE® Campaign for Children program.
SOURCE Amway North America