Amway Introduces ARTISTRY Escape to Paradise Trend Color Collection A Color Collection Inspired by the Rich Colors of St. Moritz

ADA, Mich., Oct. 24, 2012 /PRNewswire/ -- Escape to pure luxury this fall with a makeup collection inspired by the season's most breathtaking resort destination – St. Moritz, nestled high in the Swiss Alps. Exclusively from Amway, ARTISTRY® Escape to Paradise Trend Color Collection, the stunning sequel to the spring color line, captures the pure, pristine beauty and sophisticated glamour of this winter wonderland with two limited-edition color palettes.

The ARTISTRY Escape to Paradise Color Collection includes the cool hues of the Crystal Glacier Cheek and Eye Compact and the Snow Blossom Lip Duo Compact. The Gilded Chalet Cheek and Eye Compact features warm colors and is complemented by the Golden Ember Lip Duo Compact. An eyeliner pencil in Antique Silver and ARTISTRY Length & Definition Mascara in a metallic granite shade beautifully accent both palettes.

Cheek and Eye Palettes Inspired by Gilded Chalets and Crystal Glaciers  
Offering something for everyone in two distinct color palettes – warm shades of brown, bronze and cream and alternatively, cool blue, pink and purple hues – the new ARTISTRY cheek and eye palettes feature six soft, creamy eye shadows that glide on evenly and beautifully. Available in a range of finishes – luster, shimmer, metallic – shadows may be applied individually or layered for a more customized or dramatic look. Paired with two complementary, silky cheek powders, along with travel-size brushes, the palettes allow for flawless application at home or on-the-go. As pretty as they are practical, each compact is embossed with a contemporary crocodile print and nestled inside a specially designed black velvet pouch.

Lip Gloss Duo for Twice the Glamour  
For pout-pleasing lips, ARTISTRY Lip Duos offer two balmy lip glosses in corresponding warm and cool shades that lavish lips with nourishing emollients, a glamorous satiny finish, and a wisp of vanilla scent. Richly indulgent with a 24-karat gold finish and adorned with dazzling Swarovski® crystals, the compact  is inspired by the elegant designs of vintage luggage tags.

"Whether on the slopes or at the beach, at the office or around town, the ARTISTRY Fall 2012 Escape to Paradise Trend Color Collection offers everything stylish women need to look and feel their most glamorous," said Rick DiCecca, global makeup artist for ARTISTRY.

Defining Eye Pencil and Luxurious Length & Definition Mascara  
Escape to Paradise also includes an eye pencil in universally appealing Antique Silver. Dual-ended with a built-in smudger, the Escape to Paradise Eye Pencil features a special moisturizing complex of jojoba oil, vitamin E and cottonseed oil delivering comfortable application and hydration – without tugging. Completing the look is ARTISTRY Length & Definition Mascara in Granite. The breakthrough ARTISTRY FlexFX formula accentuates and separates lashes, extending them up to 70% for a lavishly long look.

Escape to Paradise is sold through Amway Independent Business Owners (IBOs) and online at Amway.com/artistry.  For more information about the ARTISTRY® Escape to Paradise Trend Color Collection, please visit www.amway.com/beauty/artistry/get-the-looks.

ABOUT ARTISTRY
The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands and top ten, largest-selling, premium cosmetics brands.*

ABOUT AMWAY
Founded in 1959 and based in Ada, Michigan, Amway is one of the world's largest direct selling businesses and a member of the Alticor family of companies. Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide through more than 3 million Independent Business Owners building their own Amway™ businesses. Top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, and ARTISTRY® skincare and color cosmetics.   For more news and information about Amway visit news.amway.com

*Source Euromonitor International Limited, www.euromonitor.com/amway-claims

SOURCE Amway



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