AppCow™ Launches Virtual Currency Membership Card for Android in Time for Black Friday
AppCow Android Membership Card allows its members to discover, install, and redeem virtual currency & subscriptions in apps they love, while helping online and mobile store operators generate new revenue streams.
NEW YORK, Nov. 28, 2014 /PRNewswire/ -- New York based company AppCow has launched its Android Membership Card in time for Black Friday, to be sold online and in stores in all 50 states. AppCow membership provides a way for Android users to discover, install and redeem virtual currency in Apps they want. By doing so, users receive a monthly allowance of 100 AppCow tokens which are used for purchases of participating Apps, in-App currency & subscriptions.
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Mobile phone & accessory industry analysts report that operator's margins are steadily decreasing. AppCow enables these operators to earn revenue via the explosive App space, and enables App developers to engage with potential users from the first moment the user purchases their device.
"This is an entirely untapped channel in the mobile user acquisition space," says Jacob Katsof, CEO of AppCow. "It's incredible that today if you walk into a store to buy a device, you won't see any mention of apps! We are here to fix that," Katsof explained in a recent interview.
Android users buy an AppCow card and redeem it using the AppCow App, creating a one year all-inclusive membership. Members can then use their AppCow virtual currency, called AppCow tokens, in their favorite android games and apps, for diamonds, game points, and subscriptions. This creates a new way to explore games, allowing users to not only install an App, but also unlock virtual goods that would otherwise have cost the user money to buy.
"Partnering with AppCow allows Animoca to promote our games and engage with new users starting from the hardware purchase touchpoint," said David Kim, CEO of Animoca. "The AppCow currency can be used by players to purchase premium items without spending any money, so it's a win-win situation for all involved."
The AppCow Android Membership Card creates a long tail of revenue streams for Ecommerce and Brick & Mortar retailer partners. Retailers collect a revenue share for every download linked to their distributed card – for the life of the user.
Unlike other universal App cards, the AppCow membership cards allow users to redeem up to $120.00 value in deals over a twelve month period, and since there are no additional usage fees, members always get 120X value.
There is no cost for App developers to join AppCow and NO SDK is required to do so making integration easy. App developers will be able to leverage their virtual currency without depreciating it for the first time, allowing them to use their virtual items as acquisition, reengagement and retention tools.
AppCow was recently spun out as a private investment from PCS Wireless and is being led by veteran entrepreneur Jacob Katsof, Chief Executive Officer.
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About AppCow
Launched in 2012, AppCow's mission is to unlock the offline user acquisition channel for mobile apps. AppCow membership allows its members to discover, install, and redeem virtual currency & subscriptions in apps they love. For more information, visit http://appcow.nyc/
About Animoca
Animoca (Outblaze Ventures Holdings Ltd.) is a leading developer and publisher of mobile games and edutainment apps for global audiences. The company has released more than 400 apps across multiple platforms, with more than 220 million game downloads since launch in 2011, establishing the company among the top 50 global mobile game developers, according to industry pundit PocketGamer. Animoca's casual games have become popular with audiences throughout the world, earning high acclaim from gamers and reviewers. In 2014, Animoca spun off several of its products into a new company called Animoca Brands Corporation, which is in the process of listing on the Australian Securities Exchange. Animoca also publishes edutainment apps under its Baby Cortex label. For more information, visit www.animoca.com.
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SOURCE AppCow™
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