Atari Announces Atari Fit™, A Gamification Fitness App to Motivate Players with 150 Exercise Routines that Unlock Classic Atari Games

Integrates with Marquee Fitness Apps including FitBit and RunKeeper; Unites Fitness and Gaming as Players Exercise to Unlock Atari Games, and Earns Participants Walgreens Balance Rewards Points

Dec 17, 2014, 12:30 ET from Atari

NEW YORK, Dec. 17, 2014 /PRNewswire/ -- Atari®, one of the world's most recognized publishers and producers of interactive entertainment, today announced Atari Fit™, a gamified fitness app coming to mobile devices in Early 2015. To develop impactful fitness routines, Atari teamed up with Michael Porter, certified personal trainer and performance enhancement specialist through the National Academy of Sports Medicine (NASM), to provide more than 150 exercises – including full-body circuit workouts, running programs and custom routines. Atari Fit motivates users to exercise individually or in collaboration with friends, while earning points to unlock classic Atari® games, including Pong®, Centipede®, Super Breakout® and more.

Atari also announced its integration of the Walgreens Balance® Rewards application program interface, which allows users to earn Balance Rewards loyalty program points for participating in challenges that log steps taken. Points can be redeemed at Walgreens and Walgreens.com.

"We look forward to welcoming Atari into our Balance Rewards for healthy choices program," said Adam Pellegrini, Vice President of Digital Health, Walgreens. "Atari's knowledge of gamification will bring a new dimension to our program."

"By certifying all exercise and workout routines included in the app, Atari Fit is ensuring that the programs are safe and effective," said Porter. "The variety of programs and features incorporated were designed for users at every level, making exercising fun for the newest of fitness followers to the most experienced athletes."

Atari Fit will be packed with numerous social features, and compatible with the industry's most popular wearable health and fitness devices, including Fitbit and RunKeeper. Atari Fit will also aggregate data from other world-renowned fitness apps, such as Google Health, allowing users to track all of their fitness activity statistics in one mobile application. Atari Fit will include a robust set of tracking capabilities to capture the user's distance, speed, pace, time and calories burned.

"Atari Fit is the first fitness app to motivate and reward players with gameplay for being active in between gaming sessions," said Fred Chesnais, Chief Executive Officer, Atari. "It's a gamified fitness experience with an Atari twist. Players are motivated to work toward their fitness goals, while offering a fun, competitive experience where they earn coins and can unlock their favorite classic Atari games. The team and leaderboard components are especially unique to the Atari Fit experience, as players around the globe can exercise, play and get healthy together."

Additional Atari Fit features include:

  • Gamified Workouts: Users are motivated by daily tips, and a multitude of exercise routines or custom programs that offer various levels of workouts that track distance, speed, pace and calories burned. Whether users work out alone or with a team, they can rise to the "top of the world" leaderboards and be the "fittest player on Earth."
  • Multiplayer: Players can exercise individually or with friends located all over the world at any time. Users can join a team, workout or race against each other, and track activity statistics for group encouragement to become the fittest team of gamers worldwide.
  • Online Leaderboards for Atari Classic Games: For the first time ever, Atari games included in the app will highlight leaderboards where users can rank their skills against other players from around the globe. 
  • Social Sharing: Participants can post updates to Twitter and Facebook at the end of every workout, sharing player achievements and personal workout bests with friends.

Development partners for Atari Fit include 8BitFit, a company focused on the gamification of fitness, and Gametheory, an award-winning production studio. 

To learn more and sign up for updates, visit www.AtariFit.com. And be part of the conversation by liking Atari Fit on Facebook, http://on.fb.me/137yE09 and following on Atari Fit Twitter @AtariFit.

About Atari

Atari (www.atari.com) is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, and RollerCoaster Tycoon®.

Atari has offices in New York and Paris.

© 2014 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc. 

About 8BitFit

8BitFit helps people reach their fitness goals with smartphone-based games that make exercise less boring and more fun. For more information, visit www.8bitfit.com.

About Gametheory

Gametheory is a development and ideas studio focused on bringing fun into the world. We produce games, apps, and gamification strategies. Gametheory believes the best future is one focused on natural engagement- transforming tedious and dull to satisfying and exciting. We believe in a karmic user connection: the more you give users to enjoy, the more time, data, and loyalty you get in return. For more information, visit http://www.gametheoryco.com/.

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