Automobile Advertising of the Year Finalists Announced

Winners To Be Revealed At Detroit Auto Show On January 13, 2015

Dec 17, 2014, 16:30 ET from The One Club

NEW YORK, Dec. 17, 2014 /PRNewswire/ -- The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the finalists for the 2nd Annual One Show Automobile Advertising of the Year Awards, which received submissions from 16 countries.  In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club will unveil the best automotive ads from around the world in five categories – Broadcast TV, Online Video, Interactive, Experiential Advertising, and Print & Outdoor – as well as the Public Choice Award (www.oneclub.org/autoshow2015).

Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit.  The event is sponsored by AOL Autoblog. 

The list of finalists, which features creative work from domestic and international agencies and automotive brands, are as follows:

Broadcast TV

 Online Video

Interactive

  • smart USA "smart spots app" – Hub Strategy
  • Hyundai Motor America "#BecauseFutbol" – INNOCEAN USA
  • Honda "The Other Side" – Wieden+Kennedy

Experiential Advertising

Print/Outdoor

  • Fiat "Letter Crashes: Y, F, L" – Leo Burnett Tailor Made
  • Jeep "Upside Down" – Leo Burnett France
  • Honda Canada "Green Car of the Year" – Grip Limited

Visit automobile.oneclub.org for more information on the Automobile Advertising of the Year Award.  Email pablo@oneclub.org to request images of the print/outdoor finalists.

About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.

About the North American International Auto Show
Now in its 27th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Contact:
Pablo Andreu
212.979.1900
pablo@oneclub.org

SOURCE The One Club



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