2014

BACARDI® Rum is Calling BACARDI Untameable Fans Everywhere to Petition for Soccer Viewing Breaks During the Workday One Lucky BACARDI Untameable Fan Who Signs Will Win the Ultimate Final Match Viewing Party

CORAL GABLES, Fla., June 26, 2014 /PRNewswire-USNewswire/ -- In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, BACARDÍ rum, the world's best-selling and most awarded rum, has announced its BACARDÍ Untameable Fan contest, whereby soccer fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing breaks during the workday this summer for a chance to win the ultimate viewing party.

BACARDÍ Untameable fans believe watching the world's best compete in Brazil is a right and signing this petition could make it a reality. Soccer fans everywhere can log on to bacardifanaticoindomable.com to sign and share the petition. Every fan who signs will be entered for a chance to score the ultimate viewing party during the final match, including transportation to and from the winner's residence to the location of the party, a private screening area for the game and a feast for up to 10 friends 21-years of age or older. The BACARDÍ Untameable Fan contest winner will be announced July 7, 2014 on the contest webpage, bacardifanaticoindomable.com.

"The BACARDÍ Untameable Fan contest is designed to inspire our consumers to boldly pursue their passions," said Arvind Krishnan, VP of Marketing - Rums, at Bacardi U.S.A., Inc. "As a company, Bacardi has a remarkable history built on the pursuit of passion and celebrating one's irrepressible spirit--so it's a natural fit for the brand," Krishnan added.

BACARDÍ Untameable Fan is an extension of the brand's ongoing global campaign "BACARDÍ Untameable Since 1862," which comes to life nationally through television, digital and print ads that embody the true grit and determination that sustained the rum brand and helped it thrive.

About BACARDÍ Rums
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente.  BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world's most awarded rum.  Today, BACARDÍ is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardí Massó – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.  http://www.Bacardi.com

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® Superior rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum ; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch whisky,  the world's most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin  in  the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / jennifer.mestayer@zenogroup.com

LIVE PASSIONATELY. DRINK RESPONSIBLY.
@2014. BACARDÍ, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM - 40% ALC. BY VOL.

SOURCE Bacardi U.S.A., Inc.



RELATED LINKS
http://www.bacardiusa.com
http://www.Bacardi.com

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